Text, photo/ Yangcheng Evening News all-media reporter Qi Yaoqi
On December 16, GUANGC Honda's annual strategic model INTEGRA was released in Guangzhou and announced its price. A total of 6 versions of the new car were launched, the CVT version guidance price was 142,900-166,900 yuan, and the MT manual version guidance price was 129,900 yuan.
Despite the continuous fluctuations of the epidemic in and around Guangzhou, the event was successfully completed offline, which shows that Guangqi Honda attaches great importance to the car. Judging from the situation in the past two years, although the cost of online release of many enterprises has been reduced to the minimum, the media sensitivity and communication influence have also dropped to the bottom. Finally, it directly affects the voice and presence in its market. Because even media personnel will basically not stare at mobile phones to watch live broadcasts, let alone the majority of consumers.
In the face of fierce competition in the domestic market, especially in the A-segment car market, GAC Honda has given great expectations to this strategic mid-level car. Declare it: inherit the Honda performance pedigree, equipped with BOSE sound system, card-type key equipment; the whole series is equipped with 240TURBO power, and specially launched an exclusive MT version to create a sporty performance to lead the industry trend.
In terms of parameters, it is equipped with a 1.5T turbocharged VTEC engine, which explodes with a maximum power of 134kW and a peak torque of 240N·m. The exhaust side of the engine uses Honda's proud VTEC technology, and adopts advanced technologies such as high-power turbochargers, high-rigidity crankshafts, and high-rigid oil pans to create high-fuel performance, match the optimized CVT transmission, and integrate G-Design Shift technology.
"It is very rare to launch an MT manual transmission in the current market, which inherits the essence of INTEGRA sports." Many veteran automotive media have commented on the new car. Quanxinge launched an exclusive MT version, priced at 129,900 yuan. The MT manual transmission combines short strokes with a high rigidity shift experience. At the same time, it also brings a more sporty and personalized phantom night version to meet the user's requirements for personalized styling.
From the use of color, it can also be seen that Guangqi Honda has fully embraced young people. The new car is also equipped with six rich body colors, including hot yellow and emerald blue, of which the emerald blue car color is a limited edition of the magic night series, with a total age of 2,000 units. The new lattice body design perfectly balances the ultra-low center of gravity and wide field of view, using a low center of gravity and wide wheelbase design to create a strong grip of the coupe and a visual impact of low lying movement; the diversion holes on both sides of the front can inhibit the disordered air flow, thereby reducing wind resistance.
Open a new way of linking people and cars, the new grid with the "Guangqi Honda APP", can realize the digital key function, let the mobile phone into a key, complete the car search (flashing lights, honking), start the engine, switch doors and windows, door switch locks and a series of operations, to avoid the embarrassment of not being able to find a car in the parking lot or forgetting to close the window and lock, to bring users a travel life that is more closely connected with the car. Honda CONNECT 3.0 intelligent guide interconnection system integrates advanced functions such as AI intelligent voice assistant, car home interconnection, mobile phone remote control, OTA online upgrade and so on.
Safety performance is raised in all directions, the new car is equipped with 10 airbags, pre-tensioned seat belts and pedestrian protection systems as standard, the car adopts a new HMI design, the instrument display is simple and advanced, the control logic is clear and easy to understand, bringing users a refreshing and easy-to-identify car experience.
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Wang Haiyan