If you post online, how about the Camry? Below will be a taunt, mixed with irony about the owner. "What to buy a Camry, not as good as XXX", "a car passed on for three generations, people are still walking", "buying a Camry is an IQ tax, expensive configuration and low power and weak", "Buying a Us car Is not much stronger than a Camry? However, Camry's sales figures are frequent punches in the face.
Just this past March, the Camry achieved sales of 22,518 units, more than 7,000 units ahead of the Honda Accord, if you do not count the Tesla Model3 delivered in batches, the Camry is the undoubted sales champion in the mid-level car field. For the full year of 2021, Camry's sales 217724 units, up 17% year-on-year, a record high, ranking first in the mid-level sedan market. Online public opinion is unanimously demeaning, but sales are good, why is there such a contrast?
First of all, the online car chat, and the real car buyer, is not a group, or the degree of overlap is relatively low. Talking about cars on the Internet, everyone likes to talk about parameters and configurations the most, because they don't buy it, and they can't go to test drive, so they can only talk about it on paper. What zero hundred acceleration for a few seconds, how many elk test results, how high the configuration, how much technology in the interior, etc., just like the number of arrangements to different models to evaluate the level. This is just like blind dates, many netizens on the Internet are taking the basic introduction of the girl given by the matchmaker to sort several blind dates, but the real you can't become a girl with people, don't you have to see the feelings of both sides after the meeting?
Camry's car, in fact, is not how good the product force is, how outstanding, but the problem is that you are difficult to find its shortcomings.
Say that it is weak in power, even the 2.0 self-priming version can break the hundred in about 10 seconds, for consumers at this level is really not enough, not to mention that there are hybrid versions and 2.5 versions of zero hundred acceleration within 9 seconds, this power I dare to say that for more than 95% of the Chinese people are enough.
Say that the Camry configuration is low, but even the configuration table is not looked at, the second low configuration has L2 active driving assistance, head-up display, boss key, adaptive near and far light, induction wipers, is only the oversized central control touch screen called configuration?
Saying that the Camry chassis is poor, it has definitely not driven a Toyota model of TNGA architecture, and the Camry's chassis can definitely be ranked in the same class, much stronger than the Passat's flickering chassis.
So many people spray Camry, did not spray to the right place, the real problem of Camry is what, I will teach you how to accurately "spray" Camry. The first price is expensive, the high pricing is not much preferential, the price is almost the most expensive in the ordinary joint venture brand mid-level car. The second space is small, the TNGA architecture can be said to be a negative optimization of space, and the gap with Accord and Magotan is particularly large, and the performance of this rear space is almost the bottom of the same level. The third car machine is poor, all in 2022, the car machine system is still the same as Saipan, as if it is backward by an era, low equipped with CARPLAY can still be barely used, high matching is not with CARPLAY. These three points are camry's shortcomings, but in addition to these points, I really can't think of anything else worth spraying, and these three shortcomings are actually not fatal. What about other mid-level cars in the same class? Which one doesn't have a hard wound?
The mid-level car market is very important to the brand and word of mouth, because the people who buy mid-level cars are generally middle-class families, they are more pragmatic and pay more attention to the stability of the vehicle, a car it is only a tool after all, the tool needs to be stable and durable, the maintenance cost is low, the retention rate is high, the car is sold when the loss is a little, and many people are upside down.
Volkswagen's double male has also dominated the mid-level car market for a period of time, but in the end it is still because of the crash test fell to the altar, word of mouth plummeted leading to camry's biggest competitor self-destruction of the future, and camry has always been relatively good quality stability and word of mouth, but also led to many consumers in the mid-level car market, more recognition of this car, so camry's hot sales are not accidental, definitely not a sentence of marketing can be summarized, the product's reputation will eventually feed or regurgitate to sales, but it is only a matter of time sooner or later.