I don't know if you have found that, looking at the domestic A+ class car market, in addition to those joint venture "veterans" and independent "newcomers", it seems that in this market segment, there has not been a new joint venture player with good voice and sales for a long time?
Until December last year, guangqi Honda's type of character was born, inheriting honda's strongest front-drive vehicle Integra gene, it was officially introduced into domestic production by GUANGQI Honda, and the new car was also given a transformation in appearance. As a result, in the first full month after its official launch, the model achieved a dazzling result of 9,215 units per month in January this year.
It should be known that the 150,000-class car market where the Broad Type grid is located has always been a must for the soldiers of major car companies, and the competition cannot be described as fierce, but the type is still a prominent siege, and the hot sales on the market show the dark horse posture. So this is more curious, in addition to the chic styling design, what did the stylistic style do right, and finally gained the favor of picky young consumers?
Dynamic performance, inheriting the legendary bloodline
Obviously, as the sequel to Integra, the king of performance, the type is obviously labeled with countless hot blood, inheriting pure performance pedigree and satisfying the enthusiasm of hot-blooded youth for extreme power.
The most sincere part of the model is that the whole series is equipped with a 240TURBO high-power turbo engine as standard, under the blessing of high-power turbochargers, high-rigidity parts and other advanced technologies, the maximum horsepower of the vehicle is 182 horses, the peak torque is 240 Nm, matching the CVT gearbox, with sufficient power reserves, smoother shift performance. Whether it is overtaking, changing lanes, or driving at extreme speed, it can be easily handled.
But the biggest surprise of the model this time is actually the addition of the MT version of the model, that is, to provide a 6-speed manual transmission for consumers who pursue the fun of "hand wave". In this sports car market where manual transmission models are almost extinct, the type can be said to greatly satisfy the fans' desire for manual transmission, and then strongly release this original and pure driving pleasure, so that people can feel a strong sense of inhalation every time they change gears, and perfectly inherit the control essence of classic Integral.
In addition, Honda's engineers also for the positioning of the type, the vehicle has been sporty tuned, its low center of gravity design and more flexible suspension combination, can make the handling more accurate, even when high-speed cornering, the accuracy and support of this set of suspension steering also has excellent performance, the overall give the vehicle a more solid and thick sense of high-grade. Finally, the 18-inch cutting wheels used in the model this time are not only handsome in shape, but also matched with stable and wear-resistant Bridgestone Sports Tires, which further strengthens the handling experience of the whole vehicle.
Stuck in performance, loyal to security intelligence
If the pursuit of the style by enthusiastic young people begins with athletic performance, then what makes them identify the style is its safety performance defined by high standards.
In terms of body structure materials, the ultra-high-strength steel plate with a tensile strength of more than 980MPa used in the inner layer of the B-pillar, the front wheel cover, the beam in the roof and other parts accounts for a total of 24.5% of the total body ratio; while the A-pillar, sill, roof front beam and other parts use the thermoformed steel plate with tensile strength of 1500MPa, accounting for a total of 10.6% of the total body ratio, such a thick material, greatly strengthening the anti-collision ability and overall safety of the model.
At the same time, thanks to the blessing of the high rigidity platform and the solid materials, the rigidity of the body of the model has been further improved, and the vehicle has achieved an 8% increase in the torsional rigidity of the vehicle and a 13% increase in the strength of the bending rigidity, which not only brings better dynamic performance, but also ensures that the lattice body seems to form a hard shell, thereby maximizing the travel safety of the driver and occupants.
In addition, the whole series is also equipped with 10 airbags that are rare in the same class, compared with the only 8 airbags in some luxury B-class cars, you can see how conscientious the type is. It is worth mentioning that the type is also equipped with a pedestrian protection system and a pre-tensioned seat belt, which can be said to be very careful for the personal safety of the driver and occupants.
You think that's the end of it? In addition to the passive safety configuration, the model is equipped with the latest version of the Honda SENSING safety super sense system in terms of active safety. The system integrates a number of new technologies, can achieve more accurate and more extensive detection and identification, such as TJA traffic congestion assistance system, ACC active cruise control system, ADB adaptive high beam system, active braking and a series of assisted driving functions, which can play a miracle effect in any car use scenario.
For example, during the peak period of heavy traffic, TJA traffic congestion assistance and active braking functions will be very applicable, which greatly reduces the probability of collision accidents; and like driving on high-speed roads, ACC active cruise control system, parallel assist, lane keeping and other functions can also effectively alleviate the fatigue of drivers, thereby escorting the user's travel safety.
Completely renewed, exuding the charm of fashion play
At present, almost no young consumer will ignore the intelligent performance of this car when buying a car, so it is not to mention the trend young group that the model is positioned.
The Honda CONNECT 3.0 intelligent guidance interconnection system equipped with this type is obviously tailor-made for the tide play youth, and the car machine system covers the current very mainstream functions, such as online music, navigation, multimedia and other daily entertainment software, and also supports speech recognition, which is called the gospel of lazy people, which is very convenient.
More importantly, this set of car machines can also summon Tmall genie through voice recognition, so as to achieve takeaway in the car and the function of interconnection with smart home. Imagine that when you come home from work, you only need to use voice command in the car to arrange the house in an orderly manner in advance, which can be called the second hand in the family.
Of course, in addition to building the intelligent ecosystem layer of the car home, the type also forms the interconnection of mobile phones and cars, and car owners only need to use the digital key in the mobile phone APP to achieve convenient functions such as remote starting of the engine, opening and closing doors and windows, especially the "forgetting reminder" and "flashing lights/honking horn to find the car" function, which can effectively avoid users from finding the car in the parking lot, or forgetting to close the window and lock the situation. Isn't the convenience brought by this kind of intelligent technology exactly what the current tide of playing young people desires?
In addition to having a smart car machine system, the tide play youth pay attention to the sense of high-tech, and the type can not be less. It is equipped with a BOSE luxury sound system composed of 12 speakers, and is used with a wealth of audio-visual entertainment functions in the Honda CONNECT 3.0 intelligent guide interconnection system, which can bring users a more advanced audio-visual enjoyment.
Finally, is a unique type of card key, thin like a personal exclusive business card, high-grade sense, it can achieve keyless entry, the user put it in the wallet or mobile phone case, you can easily sense the use, which is lighter and more fashionable than the more bulky mechanical key.
Write at the end
To put it simply, the type can attract attention at the first glance, naturally it is inseparable from its higher appearance, which needs no further words. But to make discerning consumers willing to pay for it, it must be the hardcore performance of the model in terms of product strength that attracts them, whether it is the vehicle safety performance defined by high standards, or the outstanding driving control attributes, or the good intelligent performance of the whole vehicle, the type can give users a high-value car experience in all aspects. In the future, as a "newcomer", the type is bound to become a new benchmark in the same class of models, and become the sales pillar of Guangqi Honda's side with the Accord.