Recently, the Federation of Passenger Cars released the sales data of domestic passenger cars in November, and the total sales of domestic passenger cars in November were 1.816 million units, down 12.7% year-on-year and up 6.0% month-on-month; the cumulative sales volume from January to November this year was 18.041 million units, an increase of 6.1% year-on-year. In November, 892,000 cars and 841,000 SUVs were sold, and sales of SUVs were almost equal to those of cars.
In the top 15 models of the SUV sales list in November, there are many familiar faces, and some new faces have also entered, which also shows that the SUV market competition is still very fierce, and if you do not advance, you will retreat. What is more eye-catching is that among the top ten models in the sales list, there are five self-owned brand models.
Although today's Haval H6 no longer has an absolute advantage in the sales list as in previous years, and has lost the position of monthly sales champion of SUVs several times, it has become the top SUV sales list in November with a result of 30,194 units.
It is only worth noting that almost every victory of the Haval H6 today is a narrow victory, such as the gap between November and the second place is only more than 5,000 units. BYD Song jumped to the second place in the November SUV sales list with a performance of 25,068 vehicles, and in 2021, BYD was like "opening and hanging", and the overall sales showed explosive growth, of which BYD Song was indispensable.
At the end of last month, the new Song Pro equipped with the latest DM-i power has begun to pre-sell, and it is reported that the orders on the first day of pre-sale exceeded 10,000 units, and the momentum was very strong. Therefore, the strongest opponent of haval H6 next will undoubtedly be BYD Song, according to the current momentum of BYD, it is expected that in 2022 BYD Song will taste the taste of SUV monthly sales champion for the first time.
The Changan CS75 should be the most stable sales performance among the self-owned brand SUV models, and it is also one of the few models that has replaced the Haval H6 in the monthly sales champion position of the SUV in recent years.
But the more prominent performance in November was its sibling model, the Changan CS55, which ranked fifth in 19,616 units, following the CS75. Obviously, the new CS55 PLUS, which has just been launched, has shown strong sales momentum.
The Honda CR-V not only disappeared from the top 10 SUV sales list in November, but also disappeared from the top 15 list, which is "very unscientific". However, the smaller XR-V appeared in the seventh place on the list with a score of 15843 units. In addition, Haoying and Binzhi ranked 12th and 15th respectively, with sales of more than 13,000 units.
FAW Hongqi's sales target for 2021 is 400,000 units, but the cumulative sales volume from January to November is 261,400 units, and the target of 400,000 units is obviously difficult to achieve. Among them, the performance of Hongqi H5 in 2021 is not stable, but fortunately, the performance of Hongqi HS5 is not bad, with sales of 15240 units in November, entering the top ten of the sales list.
As a domestic SUV model positioned in the range of 180,000-250,000, Hongqi HS5 currently maintains monthly sales of more than 10,000 units, which is actually very successful, after all, the Hongqi brand has been very tortuous in decades of development, and now it is a new start.
As a once mainstream joint venture brand SUV model, Tiguan L ranked tenth in the SUV sales list in November, and the once strongest joint venture brand has begun to be stolen by Toyota and Honda in recent years. Of course, the performance of Tiguan L is still very good compared to Qijun. Therefore, in the current market environment, do not play small tricks with consumers.