As 2022 approaches, the national new energy subsidies will further decline, and an interesting phenomenon will occur in the new energy vehicle market - polarization. The sales of more than 100,000 and 200,000 electric vehicles show a parallel or even downward trend, while entry-level electric vehicles within 100,000 yuan and luxury electric vehicles of more than 300,000 yuan have sprung up. After all, after the subsidy declines, the competitiveness of more than 100,000 yuan of electric vehicles has somewhat declined, and many consumers who pursued quality in the past will choose to be in place in one step. In this case, the 400,000-yuan level electric vehicle has also become a pertinent choice. This time, the author selected three strong players in the 400,000 yuan class electric vehicle, and after the positive comparison, it can be seen who is the strongest among them.
The models participating in the comparison are bmw iX3 and Mercedes-Benz EQC from the traditional luxury camp, and the NIO ES6 from the new forces. These three cars are not only priced at the same price of 400,000 yuan, but also have luxurious equipment and excellent performance, which can be described as an even opponent. Gossip less, the following "chaotic fight" officially began
Shape design
This is an era of "looking at the face", tens of thousands of yuan of entry-level micro-electric vehicles still need to be able to play in order to make achievements in sales, and 400,000 yuan of luxury electric vehicles need to be designed brilliantly and with their own characteristics to make people happy to pay for it.
The BMW iX3 is based on the fuel version of the X3, with strong BMW family design features and first-class recognition. It is worth mentioning that it has just completed the mid-term redesign, the new model has been equipped with a more technological front and rear light group design, the front grille size has been further increased, with the upper geometric lines outlined the front and rear bumpers, the sense of technology has been further improved. At the same time, the new iX3 also adopts the M sports suit for the first time, which integrates the sports gene from the M department into the design of the pure electric vehicle, and the appearance of the blackened appearance kit (headlights, window line, grille, etc.) is naturally the most sporty of the three vehicles.
Mercedes-Benz EQC also has a strong Mercedes-Benz family gene, but as the pioneer of the EQ pure electric family, many designs are also the first time to install a car - such as a closed front grille that is integrated with the headlights, a penetrating taillight, etc., with enough new era characteristics. At the same time, it is also one of the softest lines among the three cars, and the rounded body highlights the family characteristics and also helps to reduce the wind resistance.
As a new car-making force from China, NIO's design team is largely from Europe, so the design method of ES6 is sophisticated and international, changing people's inherent impression of independent brands. Because the new power brand has no historical baggage, the design of ES6 is much more radical than that of the two "over 100-year-old" opponents. For example, the extremely sharp front X-shape, split headlights, suspended roof, hidden door handles, etc., try to clearly distinguish themselves from fuel vehicles, which is very innovative.
Overall, the three cars are designed in line with the characteristics of their respective brands: BMW Sport, Mercedes-Benz Femme, NIO trendy, if you like a certain type of style, you should be easily attracted by one of the three cars. In terms of body size, the three cars belong to the same category of medium-sized SUVs, but the size of the ES6 is slightly larger than the other two, which more or less reflects the idea of misalignment competition.
Interior design/configuration
The interior design of BMW iX3 is born from the fuel version of X3, and the two have a relatively high degree of similarity, but the iX3 uses blue stop bar decoration, blue start buttons, etc., showing the identity of new energy vehicles in detail. The interior materials of the iX3 are solid, and the application of a large number of leather, metal and other materials makes the interior look and feel good; in addition, the same space and button layout as the fuel car also make it easier for the owner to get started. The iX3 mid-term redesign of the car machine system is a major highlight, which not only has a large screen size, but also supports Chinese localization applications such as QQ music and Tmall Genie, which is in line with the user's habits.
The interior of the EQC also reflects the strong characteristics of the Mercedes-Benz family, the yacht-style surround cockpit has a strong sense of superiority, and the layout of the operating area is no different from that of the fuel vehicle, and the difficulty of getting started is low. In details such as door panel trims, a large number of horizontal grille-shaped systems are added to show that they are different from fuel vehicles, and this design also echoes the same details outside the car. In terms of car and machine systems, EQC's MBUX system supports touch, voice and other operations and the whole process of networking, and there is no problem with the basic functions; but it lacks support for local applications, and it is not as rich as its competitors in terms of function richness.
Like the shape design, the interior design of the WEIO ES6 also presents a completely different style from the two traditional luxury brand rivals: a large number of physical buttons are simplified, the central control screen undertakes almost all functional operations, and the symmetrical design of the flat center console makes the entire interior look extremely simple; at the same time, a large number of leather materials and chrome trim applications also make it feel advanced. As a new force in Internet car manufacturing, the design of the car machine system is the advantage of Weilai. The operation logic and functions of the ES6 central control large screen are similar to those of smart phones, and it is not difficult for the Internet generation to play with it. But for older users, the more intuitive operation logic of iX3 and EQC, which retains the physical buttons, is obviously less difficult to get started.
For a luxury car of 400,000 yuan, a rich comfort configuration is also very necessary. In this regard, the performance of the three cars is relatively comprehensive, such as automatic air conditioning, seat heating, brand audio, panoramic sunroof, etc. are relatively complete, basically not standard or optional, enough to meet the needs of users at this level for comfort.
Nowadays, the two concepts of "pure electric vehicle" and "intelligence" have been bundled, and intelligence is not only reflected in the central control car machine system, but also in the increasingly hot field of assisted driving. In terms of assisted driving configuration, bmw iX3 series is equipped with BMW automatic driving assistance system Pro as standard, including adaptive cruise, lane keeping, hands-free low-speed follow-up, automatic line-connecting, fully automatic parking and other functions, which is currently the first-class level in electric vehicles currently on sale. The NIO ES6 610km performance version that participates in the comparison needs to install the NIO Pilot all-pack if it wants to achieve the same assisted driving capability as the iX3, and the price is 39,000 yuan. The Mercedes-Benz EQC 350, which participated in the comparison, was only equipped with a basic cruise control function, and did not support the optional high-end assisted driving function, which was one level worse than the two opponents.
To sum up, in terms of interior design, BMW iX3 and Mercedes-Benz EQC both follow the design style of traditional fuel vehicles, and each has a brand DNA, and the workmanship materials are also quite luxurious; while the Weilai ES6 presents a digital style that is more inclined to 3C products, and the workmanship materials are also good. In terms of configuration, the comfort configuration of the three cars are relatively complete, and the standard configuration of the BMW iX3 on the auxiliary driving configuration is a surprise.
Powertrain/chassis
Bmw iX3 adopts BMW's fifth-generation eDrive electric drive system, which is characterized by integrated inverters, motors, transmission systems and high-voltage circuits, and the small size and light weight drive system gives room to the seating space. The iX3 is equipped with a permanent magnet synchronous motor on the rear axle, with a maximum power of 210kW, a peak torque of 400N·m, an acceleration time of 0-100km/h of 6.8 seconds, and a comprehensive power consumption of 16.9kWh/100km. In terms of battery life, the iX3 is equipped with a ternary lithium battery pack with a capacity of 80kWh, which can support a NEDC cruising range of up to 500km.
Mercedes-Benz EQC is divided into 350 and 400 power versions, both equipped with front and rear dual AC asynchronous motors, of which the 350 version participating in the comparison has a comprehensive maximum power of 210 kW, a peak torque of 590 N·m, an acceleration time of 0-100 km/h of 6.9 seconds, and a comprehensive working condition power consumption of 19.9 kWh/100 km. In terms of battery life, the EQC is equipped with a ternary lithium battery pack with a capacity of 79.2kWh, which can support a NEDC cruising range of 415km.
The NIO ES6 is divided into four power versions according to the difference in power and battery capacity, of which the 610km performance version involved in the comparison is equipped with a front permanent magnet synchronous and a rear AC asynchronous motor, with a comprehensive maximum power of 400kW, a peak torque of 725N·m, an acceleration time of 0-100km/h of 4.7 seconds, and a comprehensive working condition power consumption of 16kWh/100km. In terms of battery life, the ES6 610km performance version of the comparison is equipped with a ternary lithium battery pack with a capacity of 100kWh, which can support a NEDC cruising range of 610km.
In terms of charging, all three cars support two charging methods: AC slow charging and DC fast charging. Among them, the BMW iX3 can support up to 150kW of charging power under DC fast charging, and it takes 48 minutes from 0 charging to 80%, while Mercedes-Benz EQC and NIO ES6 are consistent with the former in terms of fast charging power, and the charging time is basically the same.
The above table is a summary of the power system of the three cars, and it can be seen that the NIO ES6 has achieved the crown of acceleration and mileage with the largest battery pack and the most powerful motor, the BMW iX3 is in the middle and more balanced, and the Mercedes-Benz EQC is at the bottom of the three vehicles.
After-sales service
Service is also a very important part of today's consumers, especially pure electric vehicle consumers, selling cars is not a hammer sale, after-sales services are equally important. In this regard, the two traditional luxury brands of BMW and Mercedes-Benz have also been different from the emerging brand of Weilai. The advantage of BMW and Mercedes-Benz is that Donne is rooted in the huge dealer network and mature training system in China: bmw, for example, has nearly 400 dealers in more than 100 cities across the country, whether it is maintenance or charging services have a wide coverage, most parts of the country can do worry-free travel. Weilai is a direct operation model, its city exhibition halls and maintenance workshops are under construction, the coverage is obviously far less than the two opponents, but it has a variety of value-added services, such as providing maintenance free door-to-door delivery car, scooter service, one-key power-up, mobile charging car service, etc., can indeed solve the needs of many users with higher time costs. However, these value-added services all need to be paid by users themselves, and if they are all packaged annually, they will cost tens of thousands of yuan per year, which is also a big expense.
Price
As a purchase recommendation, it is ultimately necessary to return to the question of price. Looking back, the three cars participating in the comparison are bmw iX3 chuangling type - guidance price of 439,900 yuan, Mercedes-Benz EQC 350 - guidance price of 499,800 yuan, Weilai ES6 610km performance version - guidance price of 456,000 yuan. At present, bmw iX3 can achieve a cash discount of about 40,000 yuan in the terminal, and the price of the naked car after discount is less than 400,000 yuan; the terminal of the Mercedes-Benz EQC 350 can do about 80,000 yuan of cash discount, and the price of the naked car after the discount is about 420,000 yuan; Weilai ES6 is sold in a direct store, and the terminal price is 456,000 yuan. Therefore, in terms of terminal price, bmw iX3 >
Summary of the full text
After the comparison of so many wheels of internal and external design, configuration, power, service, and price, we can see that in terms of design, the three cars can be described as having their own characteristics, the configuration, especially the auxiliary driving configuration, BMW iX3 is more advanced, the power aspect of Weilai ES6 has more advantages, bmw and Mercedes-Benz are more versatile in service, and the price is the lowest iX3. Therefore, it is not difficult for us to find that among the three cars, Mercedes-Benz EQC is inferior to two opponents in all aspects of competitiveness, not worth recommending; and BMW iX3 has low price, full configuration, balanced power/endurance performance, suitable for the vast majority of pragmatic users to choose; Weilai ES6 power/endurance is powerful, value-added services are rich, and the overall price is more optional, especially after joining various services and options, the price has approached 500,000 yuan, which is suitable for a small number of users with sufficient budgets and like to try early.