Which model is the most concerned at this year's Guangzhou Auto Show? I think the BMW iX must be on the list. I have encountered this model in the true sense of three times, the first time was at the Shanghai Auto Show in April this year, the BMW iX made its debut in China, on the first day of the media day, the BMW iX show car was surrounded by water, so that I only took a few cursory photos, after that, the model was imprinted in my mind; the second time was in Xiamen this september, when I participated in the BMW brand in the regional test drive, although the model test drive at that time was not BMW iX, But the hotel organizers still made room for the model and had a static experience; the third time was the recent local BMW dealership, and this time was the longest time I experienced the BMW iX.
From its debut in April to the official launch of the Guangzhou Motor Show in November, BMW spent more than half a year warming up this model, and the importance of the BMW iX to the BMW brand is self-evident. In November, because of the epidemic situation, I missed the Guangzhou Auto Show, the guidance price of 846,900, which is also expected, among them is because the BMW iX is positioned as a high-end medium and large SUV, the price of more than 800,000 is fully in line with its positioning, in addition to the fact that at present, nearly one million new energy models are very small in the actual sales ratio, and there is no million-level fuel vehicle, there are popular models, BMW's pricing is indeed very confident.
Of course, for this model we will not talk about sales, after all, it has just been launched, and it takes a certain amount of time to precipitate. I think the BMW brand has given the BMW iX model more significance to continue to lead luxury and innovation in new energy models. After all, for new power brands, the boat is good to turn around, but for traditional brands, especially luxury brands with a century of accumulation, it is indeed very difficult to continue the brand history, word of mouth and carry out eye-catching innovation on this basis. So can this BMW iX continue to lead the brand's luxury heritage and innovation? Read on.
Quantitative changes cause qualitative changes, and the appearance is comprehensively new!
Before seeing the BMW iX real car, just looking at its advertising map, it felt that this model was not large, it seemed to be a compact SUV, and I didn't know the existence of this model until I actually stood next to it. BMW iX is positioned in a medium and large SUV, the length, width and height reached 4955 * 1967 * 1698mm, the wheelbase is 3000mm, and the size of the BMW X5 is comparable, and there are certain advantages in terms of length and wheelbase.
In addition to being physically visible enough, boldness in design is at the heart of this model's first impression. According to BMW's official statement, this model will not be obsolete in the next 5 to 8 years, and in my opinion, this car does have too many differences from BMW's existing models in every detail.
Exaggerated shape of the grille we have seen on the new 4 series and M3/4 series, based on the BMW iX is a pure electric model, so it is natural to adopt a closed design, but BMW is not limited to the closed design, using a design concept called "Shy Tech" (invisible innovation technology).
The interior of this closed grille hides the sensor groups such as radar required for driver assistance systems, and the material of the panel is also made of materials that do not interfere with electromagnetic waves.
Of course, BMW's innovation and care doesn't stop there. This closed panel is also covered with a thin resistance wire, which is heated when it is cold to prevent the accumulation of rain and snow from affecting the function of the radar group, similar to the windshield heating on ordinary models. At the same time, the surface of the grille is coated with polyurethane, which has a certain degree of self-healing ability to prevent small stones from bumping the panel during driving.
There is also a small detail that the BMW logo located on the hood can be opened as a filling port for glass water. After all, once the new energy vehicle encounters problems, users are generally difficult to deal with on their own, so BMW simply retains the glass water outlet that will be used daily, which is a bit interesting.
The length of only 5 meters and the height of the car is less than 1.7 meters, which makes the side of the BMW iX look more slender. In terms of design concept, BMW is officially called "rough design", so more streamlined design is used on the side of the car, and the BMW iX will be more full and rounded than the BMW X5. The BMW iX model currently on the market is equipped with 21-inch wheels, which is enough to support this medium-sized SUV visually.
The BMW iX model currently on the market is equipped with 21-inch wheels, which is enough to support this medium-sized SUV visually.
The chrome-embellished rearview mirrors are very delicate in shape and full of texture. Hidden door handles are used on a growing number of models, most of which are currently pop-ups, and in some extreme cases there may be situations where they cannot be opened. The BMW iX uses a recessed design and has an electronic door key inside, which not only reduces wind resistance, but also avoids the occurrence of extreme situations where the door cannot be opened, which is very careful and innovative.
Coming to the rear of the BMW iX, the visual effect is very substantial, thanks to the use of a body design similar to a water drop shape. At the same time, the shell-type tailgate opening method also further expands the opening area of the tailgate and improves the practicality.
On the BMW iX, we can see the classic elements of the BMW model, and at a glance we can see that it is a BMW. But in terms of product details, BMW has used a lot of innovative design, with the accumulation of quantitative changes to trigger qualitative changes, it is in addition to a BMW, or a different BMW, in the appearance of the design, this BMW iX is indeed very successful, may take time to adapt, but such adaptation is absolutely positive.
Known as the "wheel parlor"? Redefine luxury
BMW's interior is unchanged in many impressions, it seems that there is no novelty, into the BMW iX car, only to find that its original point of view is not only the appearance.
BMW has given the interior of the BMW iX the concept of "wheel parlor". At first glance, the interior is full of freshness, which has not appeared on previous BMW models. You can see that the carriage has a variety of materials such as bright silver trim, crystal pieces, leather and wood grain, but it is not messy at all, but it feels very warm and comfortable.
The double-width steering wheel was first seen on a BMW model and featured an upper and lower flat bottom.
Behind the steering wheel is one of the highlights of the interior, a slender curved screen.
BMW iX is equipped with BMW's latest iDrive 8 system, the new system in addition to the degree of simplicity has been improved, the biggest highlight is that the system's UI color has been adjusted, looking more advanced. In terms of localization, this iDrive 8 system has built-in many mainstream apps in cooperation with Tencent, enhancing the practicality of daily use.
The central armrest adopts a suspension design and integrates with the button shift mechanism and iDrive knob. In addition to the large area of wood grain panel covering, the embellishment of crystal elements is also one of the highlights. The "buling buling" crystal is really addictive, and I don't think any female owner would reject such a design.
In addition to the armrest area, the SEAT adjustment buttons of the BMW iX are placed on the door, also made of crystal material, and the detail texture is directly pulled!
Luxury in the past everyone's cognition, is nothing more than luxury piled up leather, solid wood. With the younger consumer group, this phenomenon is changing, or in another way, and environmental protection has become a popular trend to create a sense of luxury. The BMW iX adheres to this concept in the interior atmosphere.
BMW iX uses a lot of recycled polyester fiber material, and the carpet is also made of recycled nylon material. Therefore, the BMW iX has almost no smell of new cars in the car, and it is accompanied by a more personal and natural feeling.
In terms of audio configuration, the BMW iX, which is currently announced at a price, is equipped with harman Kardon's audio. Of course, you can spend 43,500 yuan to upgrade the audio to Borgward Health, the whole car will be equipped with 30 speakers, and the back of the seat will also be equipped with a resonator to achieve 4D sound effects, and the total power of this set of speakers has reached 1615 watts. Money is such a good thing!
It can be seen that the interior of the BMW iX is not the same as the traditional understanding of luxury. Although it also uses leather and wood grain, the addition of new eco-friendly materials and the embellishment of crystal pieces make people feel more relaxed and comfortable.
Although the parameters are cold, it is indeed thick!
Although this is a static experience, adhering to the principle of not saying half of what is said, I still want to briefly talk about the power parameters of this car.
As a pure electric medium and large SUV, the BMW iX is equipped with a front and rear dual motor layout, the total power of the motor reaches 385 kilowatts, and the peak torque is 765 Nm, which I admit is the data of a fuel supercar. Under such power parameters, the BMW iX's 100 km/h acceleration time is only 4.6 seconds, and the speed is locked at 200/h.
In terms of battery life, BMW iX is equipped with a ternary lithium battery with a capacity of 111.5 kWh, the cruising range under WLTP conditions is 630 kilometers, 0.93 hours in fast charging mode can be charged to 80%, and slow charging takes 10 hours, it can be seen that BMW is still relatively conservative in charging, which may be the difference between traditional brands and new power brands.
Write at the end
For the BMW iX model, I think BMW is indeed innovative and bold enough, especially for luxury brands with a century of precipitation, every innovation requires enough courage. In fact, BMW has been at the forefront of traditional luxury brands on the road to electricity, from the million-level supercar i8, the innovative design of the i3, are BMW's exploration in electrification, and with the listing of BMW iX, BMW has shown its blueprint and benchmark in the field of electrification to the market, I believe that many technologies and concepts on BMW iX will be decentralized to more new models in the future, the future, it is worth looking forward to!
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