On the evening of April 26, Dongfeng Honda e:NS1 was officially announced through an online press conference. The new car is positioned as a "smart driving fun pure electric SUV", a total of 4 sub-models have been launched, and the endurance under CLTC conditions is divided into 420km and 510km, and the price after subsidies is 175,000 to 218,000 yuan.
e: The first of the N series starts
Echoing the "e:N Brand Night" online event a day ago, the launch of e:NS1 also emphasized Honda's long-term concept: user-centric, through technology to bring more travel fun. Guided by the new model and the new era it symbolizes, Dongfeng Honda is accelerating its electrification transformation.
Electric driving fun under "movement", "wisdom" and "beauty"
e: The NS1 is Honda's first pure electric model in the Chinese market based on the development of pure electric exclusive platform. According to Honda, it inherits its more than 70 years of car-making genes and integrates the best electrified and intelligent technology that its domestic team of engineers can bring. Like its sister model e:NP1, it will also bring users a pure electric travel experience that integrates the three core values of "movement", "intelligence" and "beauty".
The new car is equipped with an intelligent and efficient pure electric architecture "e:N Architecture F", which integrates a high-power motor, a high-density battery, a exclusive frame and chassis platform for pure electric vehicles, and optimizes chassis tuning and NVH performance to achieve a balance between driving pleasure and ride comfort.
e: NS1 also has a focus on its pursuit of intelligence. In the new car, the Honda CONNECT 3.0 exclusive version of the pure electric vehicle, the Honda SENSING system and the intelligent digital cockpit are integrated to enhance the travel experience.
In the outer part, e:NS1 adopts the new "e:N Design" design language, which outlines the shape with simple and sharp lines. The new car has a length, width× 1790×1560mm, wheelbase of 2610mm, and has optimized the utilization of space in line with the Honda MM concept.
User-centric marketing model
In addition to innovating in products, e:NS1 is also the beginning of Honda's attempt at new marketing methods in the domestic market, and this conference Dongfeng Honda will use the hot meta-universe topic as a beginning to complete the display of new cars through virtual character experience.
In addition, Dongfeng Honda is also strengthening the linkage between online and offline, through the Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour exhibition, etc., to provide convenient services around the consumer life cycle service scenario.
It can be seen that in the three themes of driving control optimization, intelligent connection experience and aesthetic design, that is, "movement", "wisdom" and "beauty", e:NS1 has made interpretations in its own way. With e:NS1 as a new starting point, Dongfeng Honda and Honda China are also continuing to deepen their electrification transformation efforts and strive to bring users a better travel experience.