Introduction
Lead
The vast majority of friends will probably think that the Mercedes-Benz S-Class has always been the boss of the BBA, but in 2001, it lost a generation, and now, almost a generation.
Editor/Hongzu Hu said
When it comes to luxury cars, it is bound to talk about BBA. As early as in China, everyone was sorted by ABB, after all, the Audi sales at that time were in the sky, bmw / Mercedes-Benz's domestic version of China, either the expensive configuration sold is still quite low, or it does not understand the needs of Chinese, just according to the overseas version of the original introduction.
Of course, there are too many stories behind this. Because in Germany, everyone is more accustomed to saying that it is BBP, P is Porsche, and A is a more advanced mass. The real BBA is that after 198x, Audi took out the all-aluminum body for the first time, which made the other two German compatriots feel that this is a brand with their own ability to break their wrists.
The story in the BBA is also, probably for the vast majority of people, has always believed that the Mercedes-Benz S-Class is the big brother in the BBA flagship sedan, firmly holding the largest share, so that the 7 Series and Audi A8L look back. But in fact, in the Bangor era that began in 2001, the fourth-generation BMW 7 Series won the Mercedes-Benz S-Class for the first time, which was a small victory in the data, but the psychological damage to the Meiben engineers was huge. In the era of winning hemp, he thought he was invincible, but he looked back to find that his home had been stolen.
Okay, back to the theme of this time, everyone is engaged in special electric vehicles, and fuel vehicles are basically at the end of their lives. Mercedes-Benz S-Class, after more than 20 years, is about to be stolen again.
What does the BMW 7 Series replace? Answer: The budget is full
The iron law of the automotive industry, like all industrial consumer goods, when the company sets up a model, the budget given is high enough, and the probability of making a blockbuster becomes greater. If it is a mainstream car company that has been inherited for more than 50 years, the technology accumulation and iteration are countless times, and then the budget is further full, it must almost be a strong boutique.
Then, this happened to the just replaced BMW 7 Series, Rolls-Royce's design, special configuration, etc., all at once. Just when the fuel car has basically come to an end, BMW finally dares to play something to break through the world, such as cutting off the angel's eye, cutting off a lot of classic elements that Bimmer thinks, and then replacing it with a set that it thinks is better.
So, right in front of you and me, the new BMW 7 Series that you and I can see is that a car with no angel eyes on the front face, replaced by split headlights, with Swarovski crystals on the top as daytime running lights, with integrated headlights below, a huge double kidney intake grille does not find the shadow of the large size radar, the entire front of the car has a lot of square lines, but also a lot of aerodynamics. So, the thick hardcore style, a bit like cyberpunk, more a bit of a Rolls-Royce flavor.
On the side of the car, except for the Horns on the C-pillar, it is almost impossible to find the inheritance of the 7 Series, and an obvious magic carpet line makes the BMW 7 Series appear Rolls-Royce heavy. The rear of the car, not counting the focus of the 7 Series this time, bmw's elements are all in, the delicacy is better than ever, and then the front face and the side of the mirror are robbed. So, the front face is parthenon style, the side is Rolls-Royce pedigree, and the body is written with a menacing and solemn luxury style, this BMW 7 series, appeared.
The surprise of the rear row is too big, and the touchable screen (size and IPhone 6S PLUS) screen on the left and right door handles are basically similar, and the entertainment function of the rear row can be controlled / the large screen function of the rear row can be adjusted / the sun blind can be adjusted or other rest modes. The biggest highlight, of course, is that the piece located on the roof of the car, can fold and open the large screen, much higher than before placed behind the front headrest, the acoustic effect is much better. The point is, cool, cool, interesting, and practical.
Finally, to say its sense of dignity. Rolls-Royce design style, anyone can do, but the corresponding function of Rolls-Royce, other car companies want to weigh their surname. As the parent company of Rolls-Royce, this is naturally not something bmw should consider. So, we saw it again, press the button in the car, the door is automatically detected (and then gently popped open), the parking brother does not have to come over and pull the car door, and the boss can also get off the car steadily. Naturally, after getting out of the car, pressing the button door will bounce back steadily and then slowly suck it up.
That is to say, the BMW 7 Series has basically achieved a new level of ceremony / sense of honor / functionality this time, and the luxury flagship sedan most needs several qualities, one does not fall.
Then more critically, as of now, we have not talked about the power system, driving experience, intelligent driving, these BMW has always been strong points. So, this is a bit scary, and it is not a big move now.
As for the situation that the Mercedes-Benz S-Class will face against this new set of things on the BMW 7 Series?
When it comes to the topic of power, Mercedes-Benz may be embarrassed
You may consider a question, why the BMW 7 Series can smash the blood, but the Mercedes-Benz S-Class uses the triangle eye, Dalian screen, this simple means.
This matter directly pulled to the most painful part of the engineer's heart. Different research and development routes determine the different products. Anyway, in the public opinion environment of rapid development in recent years, there are many spray points for netizens, and those who are taken by car companies are also relatively crooked. For example, oil to electricity is not OK, everything must be pure electric platform good, good, car companies have to develop pure electric platform.
Mercedes-Benz's development ideas, probably like this, a line of fuel vehicles, the use of Yuwei harvest profits, pure electric is a line, EQ brand dominance, other products began to continue to electrify, such as a lot of PHEV to appear. BMW, because of the use of CLAR hybrid compatible platform, so the reputation of the electric vehicle market in the Chinese market and the global contrast is very large, the world sells well, China is sprayed by netizens to change electricity.
However, it is this oil to electricity that allows the 7 series to have capital when it is replaced. It and the BMW i7 have a lot of homogeneous thinking, the same parts, so the cost is shared, the two pieces of money are kneaded together to spend, so, the 7 series, for the first time in history, is stronger to this extent.
As for the topics and motivation that everyone is bound to care about when it comes to BMW, this is even more face-slapping. Previously, Chiptzer and many BMW executives have said that BMW will continue to develop internal combustion engine technology and break through Euro 7 emissions. And Euro 7 emissions, is one of the main reasons for forcing European car companies to fully transform electrification, emissions can not pass, the cost of technology is too high, then either can not sell cars, or lose money to build cars.
However, it is a pity that BMW's release of the 7 Series and i7 this time does not mainly say what the momentum should do, and how to do it for the Chinese market. In overseas markets, the V8 engine code-named S68 has already appeared, BMW has increased the power, accelerated to become fiercer, and then the strict emissions have passed. The technical improvement has been done in the oil-gas mixing system, the cylinder head, and the parts that we do not know yet.
In short, Mercedes-Benz faced Euro 7 emissions, was chosen to bow its head and start almost All in the field of electrification. And BMW, in the vast majority of car companies in the world to teach lessons, and even, in the future, only when it is left to build fuel vehicles, everyone may not care too much about burning engine oil.
Write at the end
Visually, in the era of the tail of fuel vehicles, BMW relies on its own hybrid platform, high budget, technical reserves and breakthrough capabilities, and the vast majority of opponents that can play cannot look up.
As for this topic, Audi, Cadillac, Lincoln, etc., are almost ineligible to participate. Because of them, the internal combustion engine basically pigeon for a long time, left to the world, there is nothing.
As for what problems BMW will face, that is naturally the pricing. Don't look at the product highlights now to take off, but how to share the final cost, whether it can be apportioned, and whether the quality stability after the apportionment is high or not, these are all problems. Of course, at least for now, it has done enough in the face, abusing the Mercedes-Benz S-Class generation, which is really not a big problem.