Lead
Introduction
Changing from "Wei Xiaoli" to "Wei Xiaoli" will not be just a simple joke.
Author 丨 Luo Chao
Responsible editor 丨 Cao Jiadong
Editor 丨Zhu Jinbin
"If it weren't for the epidemic, tonight's gas station would have lined up again," my friend sighed to me, looking at the hard-to-lower oil prices.
In the sigh, there is the yearning to return to normal life, and there is also the helplessness of the soaring oil prices. At the end of last month, the domestic refined oil price jumped to the "9 yuan era", setting a new high in the past 10 years.
In an instant, a large number of ridiculous paragraphs appeared in the circle of friends and social media, and the owners of the car had no choice but to accept it, while making fun of it, sighing "the oil price that cannot go back".
The choice is between the ages
In the early morning of the 15th, the oil prices that have been rising this year have finally ushered in the first downward adjustment, returning to the "8 yuan era". Of course, the reduction in oil prices is gratifying, but the overall level of oil prices remains at a high level, and the word "full" still seems to be a bit "love you in the heart".
Some netizens posted a fuel list in 2020 to commemorate the No. 95 gasoline oil price that was less than 6 yuan at that time. In just two years, those days when the oil price "5 characters" seem to be far away and make people feel trance, and now according to the rough calculation of the 50L fuel tank of the general family car, it costs about 150 yuan more than that year.
The high price of oil has also sparked a big discussion about whether to buy a fuel car or a pure tram. From the use cost of refueling alone, the high oil price is undoubtedly to further push the car buyers who hold the coin and wait and see into the embrace of pure electric.
At the end of the year, Li Bin's famous sentence "I don't understand why there are still people buying fuel vehicles, do they like the smell of gasoline, or how nostalgic?" "To confirm the oil and electricity dispute caused by this oil price."
However, in terms of comprehensive cost, the current market situation of pure electric vehicles is actually worth thinking about. Factors such as price increases, subsidy declines, premium increases, and longer pick-up cycles have all put the cost of pure electric vehicle models under constant pressure.
More critically, at present, the problem of endurance anxiety of pure electric models has not been properly solved, the construction of the energy supplement and service system is not perfect, coupled with the impact of a series of hidden elements such as unstable residual value rate and battery attenuation, pure electric vehicles still make many people prohibitive.
On the one hand, it is a fuel vehicle that can be afforded and cannot be driven, and on the other hand, it is a pure electric vehicle that cannot be afforded and cannot be bought, and between the dilemma, everyone suddenly finds that the plug-and-mix model that has the dual advantages of pure electricity and traditional fuel vehicles seems to be the most suitable choice.
In fact, the industry also generally believes that the increase in the cost of fuel vehicles will inhibit the demand for fuel vehicles to a certain extent, and will also drive the sales of trams, especially the sales of hybrid models. Previously, some institutions had predicted that China's electric vehicle sales could reach 6 million in 2022, of which the proportion of hybrid models would increase rapidly to 22%.
Although the current severe supply chain environment may have disturbed the performance of the big market to varying degrees, no one will deny that the big era of hybrid models or directly plug-in hybrid models has arrived.
From the data point of view, from January to February this year, the cumulative sales of pure electric models in the new energy market were 581,000 units, and the plug-in and hybrid models were only 160,000 units. On the surface scale, the plug-and-mix model does not seem to be dominant, but the year-on-year increase of the plug-and-mix model is as high as 251.1%, far exceeding the 138% of pure electricity.
In fact, since October last year, the year-on-year growth rate of plug-in and mixing has exceeded pure electricity for the first time, and the growth gap between the two is also getting wider and wider, and in February, the year-on-year growth rate of plug-and-mix has been 2.2 times that of pure electricity.
Accelerating the iteration of traditional fuel vehicles is the mission of plug-in hybrid models at the beginning of their birth. It is undeniable that at the beginning, the interests drove the capital to achieve the large-scale production of plug-in and mixed models in the short term, but most of these plug-and-mix models are the products of the wanton growth of the warm wind of the policy, and the technical strength and product quality are difficult to be recognized by the market.
The emergence of models such as the ideal ONE has allowed the market to see the real potential of plug-and-mix models. However, the explosion of the ideal ONE also brings another problem, that is, the rhetoric of the extender technology route.
Some people say that the extended range electric vehicle not only brings the convenience and no endurance anxiety of fuel vehicles, but also the efficiency and tranquility brought by electric drive, which is one of the ideal solutions in the transition stage.
Some people believe that in a sense, the extender technology itself is not technologically advanced, more like a product of compromise, and is an alternative to insufficient self-development capabilities. Moreover, there will be "complications" related to high-speed fuel consumption in the range-increasing system.
Previously, Feng Sihan had shelled that the extended range was the "worst solution". However, rather than seeing through the technical shortcomings of the extended-range electric model, he said that as the CEO of Volkswagen (China), he misjudged the demand side of Chinese consumers for extended-range models or plug-in models.
At this time, after years of "hidden tolerance", with the accumulation of the technical system and the cost control of core components, independent brands such as Great Wall, BYD, Geely, Changan, chery and so on have shown their own hybrid "secret weapons".
From the perspective of technology itself, it has to be admitted that compared with the extended range technology, the new generation of hybrid technology represented by Weipai Intelligent DHT, whether it is technical strength or performance performance, has undergone subversive changes.
Not only that, after Wei Pai and others completed the comprehensive breakthrough of the hybrid core technology, the once indestructible technical barriers of the Japanese system are gradually collapsing, and the inherent hybrid pattern in the Chinese market has been reversed, which is a collective evolution of the independent brand technology system.
The development model of "market for technology" has also begun to transition to "technology for market", and what is in front of independent brands is an unprecedented broad stage.
The new-age PHEV model should look like
In the "hundred schools of contention", the plug-in and mixed models are moving from immature to maturity, coupled with the policy dividend gradually ushering in the endgame, which means that the value of the product is raised to the central position.
Product value, just four words to say easy, but behind it lurks the advanced nature of the core technology, the influence of brand value, the innovation of product experience, the perfection of the service system, etc. A series of elements, they all determine the market direction and height of the product, only the brand and product that are really in awe of this market can stand out, Wei Pai is a living example.
"Wei Pai's intelligent DHT hybrid technology is the world's best new energy technology", in the new energy market when you compete for me, say a desperate bet or a bad bet, Wei Pai abandoned the previous independent brand of introverted, and instead used a more radical way of change to start to fight for this only one chance of transformation, Mocha DHT-PHEV has become a well-deserved pioneer.
From the product level, the reason why Mocha DHT-PHEV can stand out in the new generation of hybrid product arrays is largely because it has re-calibrated the product value of plug-in hybrid models in multiple dimensions.
In daily urban travel, the Mocha DHT-PHEV 0 Anxiety Smart Edition model can provide the industry's only 204km WLTC ultra-long pure electric mileage, which means that in the relatively short commute in the city, users do not need to consider fuel consumption most of the time, basically "one charge a week" can solve the basic transportation needs.
In order to cope with long-distance travel, the comprehensive endurance of the Mocha DHT-PHEV 0 Anxiety Smart Edition model has reached 1000+km, the WLTC 100 km feeder fuel consumption can reach 5.55L, and the zero hundred acceleration can reach 4.8 seconds; compared with the ideal ONE WLTC 890km comprehensive endurance and 8.8L NEDC 100km feed fuel consumption and 6.5 seconds of 100km acceleration, the advantages are self-evident.
It can be seen that Weipai Intelligent DHT, with the architecture of two-stop hybrid dual motors, eliminates the relative shortcomings of other power forms (pure electricity, extended range, single-gear hybrid) on the market, and at the same time does not rely on charging and is not limited to the overall performance of battery life has provided basic technical system support for Mocha DHT-PHEV to open the strategic market of plug-in and hybrid.
At the same time, the original industry ecology is being trampled one by one, and the new forces led by Tesla and Weilai are rushing to try to subvert the long-standing manufacturing advantages of traditional car companies.
Yes, in a war that should have been a needle in the needle against Mai Mang, the traditional mighty seemed a little confused. They were still too confident before, or they made mistakes in their judgment of the situation in the Chinese market, and could not adapt to the competitive environment of the Chinese market.
The profoundness of Wei Pai is that it never rejects the inner volume, but also actively caters to the inner volume.
It is well aware that the pace of future software iterations dominates the rhythm of automotive evolution. Therefore, from the application of high-level intelligent driving assistance system to the four-screen interconnected smart cockpit attempt, from the improvement of intelligent service functions to the escort of many auxiliary driving systems, Mocha DHT-PHEV has given the new forces the most direct response in the field of intelligence, in order to subvert the confrontation and subversion, and defeat magic with magic.
In the field of hybrid technology that the new forces are not good at, Wei Pai consolidates its advantages by exerting its long-term accumulated technical heritage, and at the same time, in the intelligent field that the new forces are good at, Wei Pai invests heavily in coordinated operations and double-line parallels, so as to complete the counterattack and transcendence of the two dimensions of sales and brand, which is the unswerving product strategy of Mocha DHT-PHEV and Wei Pai.
300,000? Why
The unexpected impact speed of new energy, the unstoppable reconstruction trend of industry value, the ever-changing iterative environment of the technology system, the supply state of the supply chain, and the bold innovation of the service ecology... Li Ruifeng said that he had never been so anxious in the past.
The prescription to eliminate anxiety, Wei Pai gave the word technology. Mocha DHT-PHEV eliminates not only consumers' endurance anxiety and cost anxiety, but also the development anxiety of Li Ruifeng and Wei Pai.
At the beginning of the listing, some people worried that mocha DHT-PHEV would be risky to rush into the value range of 300,000 yuan. I have to say that some market viewers still underestimate the MOCHA DHT-PHEV, underestimate the technical system capabilities of Weipai, and underestimate Weipai's determination to transform without hesitation.
From the very beginning, the first task for Mocha DHT-PHEV to do is to break the wall, break the wall of the joint venture company in the field of hybrid market, break the wall of technology in the field of intelligence, and also break the wall of traditional luxury brands' cognition at the brand level, so that no one has me, and people have my excellent "inner volume" posture.
In fact, in the face of traditional luxury brands, Weipai also knows that the stereotype of the brand cannot be completely reversed in one or two days, it is an extremely complex and demanding systematic project.
But in any case, product power is an eternal theme and a crucial "chip".
Whether from the perspective of endurance, automatic driving or intelligent cockpit, the BBA in the luxury car market have not formed a corresponding technical advantage, and the lackluster product strength is not enough to support the high product premium, nor has it completely reversed the inherent cognition of the traditional fuel vehicle era.
Therefore, when mocha DHT-PHEV creates product value, it is not limited to a certain level or several angles, but from the inside to the outside, from the inside to the face to carry out a comprehensive reshaping.
Opening the product manual of Mocha DHT-PHEV, it is not difficult to find that when building sufficient advantages in terms of power system and intelligent experience, it also spares no effort to invest in the explicit level of vehicle configuration and materials.
Whether it's the 7 NVH mute technology and HARMAN Infinity12 speakers, or AI facial recognition, inductive power back doors, or exclusive fragrance systems, NAPPA leather seats, Mocha DHT-PHEV is to meet and amplify the luxury of the whole vehicle as much as possible from all aspects of perception.
When independent brands have fallen into the "configuration of the inner volume", how to effectively transform the configuration into a sense of value is a university question. Such product changes do not require too much technical strength and engineering capabilities, but more test Weipai's grasp of the thinking of users in the luxury car market.
In the turbulent transformation, the new forces shouted the slogan of "science and technology" deafeningly, constantly eroding the traditional and powerful territory, and Wei Pai rode the east wind of the chaotic era and was not willing to fall behind.
The emergence of Mocha DHT-PHEV further proves that the new forces will not always be new forces, traditional car companies can not be traditional, the value standard of judgment is still in the creativity and competitiveness of the product itself, there is no new force, only new technology.
At least in this regard, mocha DHT-PHEV and Wei Pai are quite confident. With the blessing of new technologies, Weipai does have its own unique insights and solutions in solving the pain points of user travel.
Of course, in a sense, traditional car companies have been robbed of the transformation limelight by new forces, but also because it is difficult to get rid of the traditional development path and thinking mode.
Weipai's promotion from "a new generation of intelligent cars" to a new category of "0 anxiety intelligent electric" has largely broken the traditional thinking shackles and growth boundaries of Weipai. Product experience, brand image, service system......The entire value chain system of Weipai will complete the transformation in this timely transformation of strategic thinking, showing an amazing acceleration of transformation.
From this point of view, in the process of reshaping product value standards and innovating the development mechanism of enterprises, turning "Wei Xiaoli" into "Wei Xiaoli" and colliding head-on with traditional luxury brands will never be just a simple joke.
Those participants, explorers and pioneers who have experienced the grandeur of the global automotive industry have chosen a new beginning in different ways in this rapidly changing torrent of times.
In the turbulent process of change, the market needs mature products like Mocha DHT-PHEV as firm changers and promoters.
| Luo Chao |
Here's A.K.A Chaos, add some Sausse to the article!