A few days ago, the AITO brand announced the production and sales report for March. The M5, which only started delivery on March 5, sold 3,160 units in the first month, which was really shocking. You should know that this is a 300,000-level new energy SUV, and the delivery volume in the first month can exceed 3,000, which is indeed a fierce momentum.
At present, the new energy models that can achieve this result are basically only Model 3, Hongguang MINI EV, BYD Han and other insignificant models. Even quasi-explosive models such as the Xiaopeng P7 only exceeded 3,000 units in the fourth month of listing.
Of course, the success of the Q&I M5 is largely due to Huawei standing behind it, which is the key to its emergence among the new forces. What about the competitiveness of new cars? Let the kung fu car take everyone to see it together.
(1) Luxury does not lose X3, intelligent dimensionality reduction strike
The positioning of the M5 is a medium-sized luxury SUV, which makes it directly competitive with luxury brand models such as X3 and GLC. Judging from the current market performance, the acceptance of M5 by users at this level is still quite good.
From the perspective of shape design, the M5 does not lose the luxury SUV of the first line. Its body line is very smooth, the large mouth grille layering is very distinct, with the vertical layout of the two sides of the deflector slot and sharp LED headlights, giving people an atmospheric fashion feeling.
The establishment concept of Huawei's industrial team is very clear, and like their mobile phones, the pursuit is "extreme, simple, and pure". Casually look at the entire shape of the world M5, there are almost no extra lines, its coupe streamlined body design is a bit of a performance car feeling, the model drag coefficient is 0.318Cd, which makes it both eye-catching and can minimize energy consumption. Even compared to the BMW X3, its aura is not lost at all.
It is worth mentioning that the main color of the M5 is pine frost green. At present, the only car series that dare to use green as the main color is almost only Land Rover and BMW MINI, which are very personalized brands.
From the perspective of internal design, the M5 is also more technological than the BMW X3. The simple full LCD instrument and 15.6-inch suspension center control occupy most of the control table, and the overall layout is also very simple and clear, with a strong sense of futurism.
The Q&I M5 is the first model to be equipped with the HarmonyOS smart cockpit, and it also focuses on Huawei's cutting-edge technology. Needless to say, the response speed of the HarmonyOS car machine operating system is unique in the current market, and the voice control recognition of the owner is also very accurate. The key is that it also breaks the information gap between different devices, and the car machine can achieve seamless circulation with mobile phones, smart watches, and smart homes, which is the real car connection of all things. Huawei Petal Maps car map, digital car key, Huawei AI intelligent dialogue system, these unique black technologies, are also equipped with the Q&A M5.
The expansion ability of the key Hongmeng system is also very good, which can adapt to the application market created by Huawei for intelligent vehicle scenarios, and download a variety of fun and interesting latest applications, which is also unique in the market. The HUAWEI SOUND sound system has a fairly good listening effect, and you can also enjoy high-quality multi-channel audio and video content through Huawei Music.
All in all, compared with the old car system of BMW X3, Huawei is the real smart cockpit, and the experience is not a level at all.
In terms of spatial performance, the M5 also has no small advantage. Its length and wheelbase are more prominent, and there is more legroom in the rear row. At the same time, thanks to the advantages of the new platform, the width of the Inquisitive M5 has reached 1930mm, which is completely the level of the C-class SUV, not only the seat lateral space is larger, but also gives the new car a unique wide-body posture.
(2) Faster than Model Y, completely eradicating mileage anxiety
The M5 has excellent performance, and the new car is equipped with HUAWEI DriveONE pure electric drive range extender platform. The peak power of Huawei's dual motors reached 365kW, which is nearly double that of the Model Y's 194kW.
Specific to the performance of the vehicle's power, the new car only takes 4.4 seconds to complete the 0-100km/h acceleration, which is absolutely supercar level. And because the motor can output maximum torque at the first time, the new car only needs 1.9 seconds to complete 0-100km/h acceleration, and the rapid acceleration in the urban area is absolutely invincible.
The M5 uses a 1.5T four-cylinder engine as a range extender, which has better NVH performance than its peers with three-cylinder engines. The thermal efficiency of this engine has reached 41%, one liter of oil can emit 3.2 kWh of electricity, and it can achieve a comprehensive endurance of 1100km+ when fully charged, completely eliminating the problem of range anxiety.
Compared with pure electric models such as Model Y, this point is still very large. After all, the most feared thing about pure electric vehicles is that there is no electricity, and it is inevitable to be timid to go to a farther place. And a fuelable and electric model like the M5 can really do what you say and go. Even in the fed state, it has a better driving experience than the same level of fuel vehicles, and it is also more fuel-efficient.
The Inquisition M5 is also excellent at tuning, with a luxurious front four-ball double wishbone suspension and rear trapezoidal multi-link suspension for precise control of wheel positioning parameters. The all-aluminum alloy chassis of the million-class luxury car reduces the underspring mass of the suspension by 30%, which can achieve the ultimate cornering performance. Bosch's high-performance DP-EPS steering system is very responsive and enables precise steering control.
Overall, the control experience of the M5 is still very good, with a solid chassis with excellent performance and a full of luxurious texture.
(3) In the name of Huawei, subvert the way the automotive industry plays?
Recently, many friends have been consulting the M5 car, and the kung fu car has been well covered and found a series of strange phenomena, which are rare in the past.
The first is the ordering channel, it can be said that everywhere can order the Q&I M5, Huawei official APP, Huawei Mall, AITO user center, Huawei experience store these online and offline channels can be booked at any time. Especially the Huawei mall, many times everyone is used when Huawei's digital store, I did not expect to be able to buy a car now.
Then there is the promotion method, in the past, whenever a new car was listed, it was the same car critic "opened the road". Of course, there are good and bad, but information is difficult to discern. This time, the M5 was listed, and almost no "professional" evaluation was seen, but more car owners "opened the box" and described their experience of seeing, buying and using cars. Not wading through mountains and waters, not getting off the track, is how the daily driving experience is.
This is a bit like the mobile phone industry, focusing on the common car experience.
Then there is the intelligent experience, the car machine system is indeed incredibly smooth, and it is very intimate and easy to use. After all, Huawei has more than ten years of tuning experience for the smoothness of mobile phones. This is incomparable to other car companies. At present, enterprises that have deep skills in the field of software and hardware, in fact, only use Apple and Huawei, Samsung's software capabilities are insufficient, Xiaomi's hardware capabilities are insufficient, even if they cross to the automotive industry, in the face of stability, environmental requirements of higher car system, I am afraid it is difficult to achieve Huawei's capabilities.
In this piece, it may not be until Apple's car comes out to have a chance to challenge the M5.
(4) Kung Fu shooting
To be honest, when the Q&C M5 was just released, Kung Fu Auto felt that it was a very all-round car, but it did not expect its market performance to be so "explosive". After all, as a new brand, selling 300,000, the challenge is still very big.
Now, Huawei's appeal is indeed outstanding. Kung Fu Auto even can't help but think darkly, asking the deep meaning of the brand in the world, that is, asking the automotive industry, do not grasp the cooperation with Huawei, if you really force Huawei to build a car, I am afraid it will be another world.