To say that in the past, sports car brands said to launch SUVs, which would really make people laugh and be generous. But with the listing of lamborghini Urus, its eye-catching market performance has made many brands of the same level follow suit, followed by a large wave of luxury SUVs gushing into the car market, even Ferrari, which claims not to be an SUV, has also "punched in the face" and launched the so-called "FUV" Purosangue to cover up, but in fact, everyone knows it. And other silent sports car brands have also launched their own SUVs, or pure electricity or fuel, such as Lotus ELETRE, Maserati Greene... Another North American "Wuling Hongguang" has also recently exposed the hint of making a supercar SUV, which is GM's Chevrolet high-end brand Corvette.
A new idea, what The Future holds for Corvette
A few days ago, General Motors posted a design sketch of a pure electric SUV on the overseas social media INS, as to whether the Corvette SUV will be the same as the sketch in the future, I believe that in the near future we will know the answer.
Xiaobian learned from the previous official release of GM that since September 1, 2020, the brand has reorganized the engineering team of Corvette, and all employees are committed to the development of electric vehicles, autonomous driving and other fields. This means that the exposed sketches will not only be appetizing, but will also turn into reality.
Combined with the rendering, the new car still continues the family design language, the overall look is very publicity, sharp and sharp headlight shape with an oversized black net, the overall look is not a good stubble. The powerful lines of the cabin canopy are adjacent to the LOGO that resembles "Wuling Hongguang", emphasizing the sense of power and improving the recognition of the new car.
On the side, the side air intakes similar to the Chevrolet Corvette C8 were adopted, and an arc under the B-pillar extended to the rear of the car, with a five-panel wheel hub containing red brake calipers, which enhanced the visual impact and once again emphasized the sense of sport.
Corvette is now operating as an independent brand, the R & D team to carry out the development of pure electric SUVs can be said to be affected by the competitor Ford Motor, Ford successfully launched the Pure Electric Model of Mustang Mach-E seems to break the existing balance, although the pure electric transformation did not bring good market performance to the Ford brand, but closely following the pace of the era of change, Corvette naturally reacted, and the current design team has embarked on the design of crossovers. It is expected to meet the public in 2025.
Is "fertile water does not flow into the fields of outsiders"?
Overseas performance supercars make many people who are keen on driving experience salivate, and people often have to "look at it from a distance and not play it". Whether there is an opportunity to introduce into the domestic market has become a topic that many performance car enthusiasts are most concerned about. From the perspective of GM's future strategy and restart of high-end imported car business, Corvette's first pure electric SUV may target the Chinese market.
Bo Li once used Corvette as an example, "the future import car business will target China's relatively niche market segment, meet the pursuit of some consumers for different lifestyles, and target a small number of people's enthusiasm for performance cars." This means that the Corvette supercar SUV may be introduced to the homegrown.
However, targeting niche markets and specific consumer groups also means greater investment in product design, in order to have the best performance of pure electric vehicles, choosing a new pure electric platform to create pure electric new cars is an unavoidable thing, may wish to boldly guess that Corvette supercar SUV will be based on the UItium platform. The platform combines GM's 27 years of electrification experience and forward-looking technology to deliver differentiated products for different market segments, in line with Corvette's "supercar" philosophy.
Compared with other sports car brands, Corvette is far less well-known in China than Lamborghini, Maserati, Ferrari and other brands. If it is really aimed at the Chinese market in the future as xiaobian guessed, then the future segment of luxury brands will be a battlefield of "fairy fighting".
Auto Network Review: In the face of a diversified and treacherous automotive market, GM uses its long-term user loyalty and brand effect in the domestic market, and Colvet's transformation into a pure electric SUV may be able to achieve good results in the future. In order to make its own piece of the world in China's largest electric vehicle market and compete with other high-end brands, the pricing of its models is a key point.