Text/Peach Lee
After such a long period of development in the field of new energy vehicles, the current market pattern has basically taken shape, and the new forces of domestic car manufacturing led by "Wei Xiaoli" have made the most of the limelight in the competition of new energy vehicles, and there are also some brands with a good user base like BYD that occupy the dominant position in the market, and netizens shout "The times have changed, and trams still have to look at domestic production." However, new energy vehicles are the general trend of the development of the entire automotive industry, and the joint venture brand naturally cannot lag behind, and has begun to march into the field of new energy.
Last month, Dongfeng Honda ushered in its 7 millionth vehicle off the production line, and also announced the first model of its new energy sub-brand e:N , Honda e:N1. As the latest pure electric vehicle off the line, but also Honda's first pure electric model, the new car once released is also quite hot, according to the plan, the new car will be officially listed on the 11th of this month, the current pre-sale price is 180,000 -210,000 yuan. So what about this car? Can you compete with a number of domestic brands? Let's take a look.
First, let's take a look at some of its basic information. In terms of appearance, the new car adopts a new e:N Design design language, the front face part is still the fully enclosed design commonly used in pure electric vehicles, and the new car logo also has a sense of life "Heart beat heartbeat interactive lamp language", the overall look and feel is very fashionable.
The sides are typical of Honda-style pragmatism, with straight, unobtrusive lines and a concealed design for the door handles of the rear doors, similar to the XR-V.
The rear part of the car, the fluorescent yellow rear wing and the LED light strip parallel to the rear of the car, with the through-type tail lights, when lit at night, the overall recognition is very high, the sense of fashion and layering is also very strong.
In terms of body size, Dongfeng Honda e:NS1 length, width and height are 4390*1790*1560mm, and the wheelbase is 2610mm.
In terms of interior, the overall design has been greatly improved, and the designer has used some jumping elements in the details to highlight the youthful vitality; another 15.2-inch central control screen plus button-type electronic blocks, full LCD instruments, bright color decorative strips and other elements have brought freshness. In terms of overall styling design, the new car is also dominated by young consumers, but compared with the current or publicity, or full of personality design, this car seems to lack some visual impact.
In terms of configuration, Dongfeng Honda e:NS1 will be equipped with driver status perception system, BOSE audio, segmented panoramic sunroof, front mobile phone wireless charging and other functions. In addition, the 15.2-inch central control screen supports mainstream functions such as online navigation, online music, and online radio.
As for power, Dongfeng Honda e:NS1 will provide two front-mounted motors with a maximum power of 134kW or 150kW + a ternary lithium battery pack with a capacity of 68.8kWh. In terms of endurance, the cruising range of the e-moving version and the e-type version of CLTC is 510km and 420km respectively.
Judging from the above information, Dongfeng Honda e: NS1 does not seem to have any outstanding places, the impact of the design is not enough, there is nothing special in the configuration except for the central control screen, and there is a gap in the endurance performance compared to the current leading level, which can only be said to have reached the mainstream level, and there seems to be no advantage in terms of price. So is this car really that bad?
Of course not! Although many people feel that today's new energy market has long been the world of independent brands, Honda's choice to enter the new energy market at this time is naturally its own plan.
First of all, although the official claim is that this is dongfeng Honda's first pure electric vehicle, in fact, as early as two years ago, Honda has launched the first pure electric model, but the car did not use the Honda logo, but used siming's logo. After the car was listed, it has been tepid, and finally even disappeared a little, a proper unpopular model, which is a test of Honda's entry into the new energy field.
Although it is not popular, many car owners have chosen after driving it, and from the feedback of riders, everyone's evaluation of this car is good, and the difference is that there is no Honda car logo and less publicity. With the previous market feedback, this new car uses Honda's car logo, the brand effect is naturally better, and the current publicity is also enough.
In addition, Honda has always been known for its technology, as a top global car company, Honda has decades of experience in automobile research and development, coupled with strong financial strength, it is not without opportunities to compete for the new energy market. The reason why it has only begun to officially enter the field of new energy now is two main reasons, one is the grasp of the timing of entry, the current oil price rise, energy conservation and emission reduction and a series of external factors make the space for fuel vehicles smaller and smaller, and everyone is more accepting of new energy vehicles.
On the other hand, because of their adherence to technology and safety, electric vehicles that can hang Honda standards must be worthy of Honda's title. The new car comes from Honda's new intelligent and efficient pure electric architecture e:N Architecture, which is definitely more trustworthy, and the blessing of various Honda's unique black technologies also makes it more competitive.
summary:
Although on paper, Honda e: NS1 lacks some competitiveness, but it wins in some inherent attributes, such as Honda's brand strength, scientific and technological strength, research and development level, etc., as Honda's first product in the field of new energy, it is expected that it can bring us some surprises.