Honda unveiled 5 new electric vehicles, what is the "Honda soul" in the electric era?

Tong Jiren car review

2024-05-11 20:53Posted on the official account of Shanghai Tong Jiren Auto Review

If the Honda in the era of fuel vehicles still has some remnants of the "champion voice", then in the Honda of the electric era, these aftersounds have become an ancient legend that cannot be recalled. Honda, it's time to re-show its "soul" in a new era.

At this year's Beijing Auto Show, Honda China, together with Guangqi Honda and Dongfeng Honda, showcased the latest achievements in electrification and intelligence. For example, the second model of the Honda e:N brand was officially unveiled, namely GAC Honda's e:NP2 and Dongfeng Honda's Lieguang e:NS2. For another example, three models of the all-new "Ye" brand, "Ye P7", "Ye S7" and "Ye GT CONCEPT", were also exhibited on the same stage.

It can be seen that Honda is accelerating the electrification business in China, and at the recent "Ye" brand press conference, Honda said that in 2027, it will completely stop the production of pure fuel vehicles, and by 2035, it will achieve 100% of pure electric vehicle sales. There is a saying in China that a good meal is not afraid of being late, which is very suitable for encouraging Honda's electrification strategy at this stage, but in the highly competitive Chinese new energy market, a good meal will also be cold.

As a global automotive brand, what kind of effect does Honda hope to achieve through its electrification strategy in the Chinese market? Let's take a look at the cars on display.

e:NP2 and e:NS2, "electric cars" for "oil car people"?

From a design point of view alone, the two new cars still show a unique design style in terms of appearance.

The whole car uses a lot of angular lines and sharp moving lines, and the simple and capable fastback also creates the sporty atmosphere that "Honda" has always emphasized. The difference between the two cars is that in the design of the exterior lights, the glowing "H" logo at the front of the e:NP2 is surrounded by a wrapping light strip, and the rear combined taillights are also surrounded inward, showing a smooth and sophisticated, intelligent and intellectual sense of the future as a whole, while the front of the e:NS2 of Higashimoto's e:NS2 is centered on the luminous "H" logo and radiates outwards through the headlights echoing the taillights.

In terms of power, the 68.8kWh power battery pack, CLTC cruising range of 545km, front-mounted single motor, can output a maximum power of 150kW, maximum torque of 310 Nm, Pole 2 is currently launched in a version, the price is 159,800, and the pre-sale price of Lieguang also starts at 159,800, between 160,000-180,000. At present, the choice of pure electric models at this price range is very rich, and the new energy products of traditional joint venture brands still have a certain market share in the price range of about 150,000 yuan, which is easier than the two price ranges of more than 200,000 yuan and less than 100,000 yuan.

In this track, Honda still relies on the seasoned tuning technology, combined with the intelligent and efficient pure electric platform architecture, to give consumers a good driving experience and realize the driving pleasure of integrating people and vehicles. Whether this can be used as a means of communication for the Honda e:N series will be an element that reinforces Honda's "championship story" in the electric era.

Three new models of the "Ye" brand were exhibited to accelerate the electrification business

At the same time, at the Beijing Auto Show, Honda also brought three Ye brand models that had just been unveiled. Although Honda has not made it clear in terms of related reports, it is clear that this will be Honda's electric brand for the mid-to-high-end market. The first models to be launched are Dongfeng Honda's Ye S7 and Guangqi Honda's Ye P7.

This time, the Ye brand officially announced its own intelligent and efficient pure electric W architecture, the new platform supports single-motor rear-wheel drive and dual-motor four-wheel drive, and also adopts the front double wishbone rear multi-link suspension structure, which will be a pure electric platform that emphasizes Honda's driving control.

Both in terms of size and styling, these two cars are very similar to the current positioning of the Honda CR-V. In terms of detail design, lamp group shape and edges and corners, it is actually somewhat similar to the previous e:N series. The interior materials, soft materials with large coverage, electronic exterior mirrors, more screen displays, and a variety of colors make it difficult for you to feel that this is the original "Honda style".

Looking at the sales list of pure electric mid-size SUVs, the first place on the top is Tesla Model Y, with monthly sales of more than 40,000 units, and the second place has dropped directly to about 5,000 units, which is BYD Song L, so there is still great potential in this market segment. At present, there are only a handful of successful cases of joint venture brand pure electric models in China's auto market, and the emergence of the two models can still give people a certain sense of freshness.

Write at the end

At present, the sales volume of new energy has exceeded 50%, and it seems to have a mainstream trend. With the birth and closure of emerging brands, the consumption and user needs of new energy vehicles have also begun to change, and the needs of the main users have changed from curiosity to reliability in the past few years, which is no different from the era of fuel vehicles. For the Honda brand, the new brand also seems to be a second venture. The opponents facing are not only those old car companies, but also the rapidly rising Chinese brands.

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