The Great Wall's 2021 financial report is full of passion, and Wei Jianjun is working hard to open the door to a new world.
Last year, the Great Wall completed 136.4 billion yuan in revenue, an increase of more than 30%, because the product sold well, the profit increased significantly year-on-year, and the net profit of more than 6.7 billion yuan increased by more than 20% year-on-year.
Based on this, by the end of 2021, the total assets of the Great Wall will exceed 170 billion, an increase of 13% year-on-year.
In the more difficult passenger car market, the Great Wall has completed the outstanding performance of rising against the wind, with annual sales of more than 1.28 million units.
You know, 1.28 million is the best sales performance in the history of the Great Wall, and behind the sales of these 1.28 million units, it is the price level of more than 100,000 bicycles. From the market side of the analysis is that 1.28 million people are willing to use more than 100,000 prices to buy a Great Wall Motor, it is worth mentioning that at present, even if many joint venture brands, it is difficult to achieve the average price of more than 100,000 under million sales of market recognition.
Except for Volkswagen, Toyota, and Honda, the vast majority of brands either do not meet the sales standards or the brand appeal is weak.
The key to achieving excellent sales results is inseparable from the efforts made by great wall strategic transformation in the past:
1. Take the lead in eliminating low-end models and integrating a benign sales system.
In the past two years, great wall has carried out large-scale reform and elimination plans for entry-level SUVs, forming a high-value product matrix dominated by three generations of Haval H6, Big Dog, and Tank 300.
Backed by a more intelligent, flexible and modular lemon platform architecture, it integrates product lines in a benign production manner, and becomes a more competitive enterprise in the market with the high premium and high recognition ability of SUVs.
2, electric, intelligent transformation is relatively rapid, Euler brand growth is obvious
The new four modernizations are an assessment direction of enterprise transformation, the Euler brand completed more than 100,000 new car sales last year, as the latest electrification brand in the traditional enterprises, Euler presents a state of youth, women, fashion, several labels have become the core elements of the times.
On the one hand, it continues to dig deep into the competitiveness of the traditional market, on the other hand, it creates more valuable attraction in new areas, which makes Great Wall have a strong running ability in the passenger car market.
For Wei Jianjun, he can be said to be the most difficult person in 2021.
Li Bin said that he is the most difficult person in 2019, his difficulty is the growth barriers encountered by enterprises in the downward period, and the difficulty of resistance to survival crises, but Wei Jianjun is the difficulty of enterprises to soar and soar, step by step.
The difficulty of going up is more important than the difficulty of survival, and the strategic determination and long-term awareness of entrepreneurs are more important.
In the past 20 years, the ambitious Wei Jianjun vowed to make a car brand with Chinese representative significance, and in the past 20 years, looking back at the achievements, Haval SUV has reached 7 million sales worldwide, becoming a world-class model in the true sense.
In the global market, the order of 7 million is a data that cannot be ignored.
Chinese market users are the biggest beneficiary group, you will no longer see the dare to increase the price of 30,000, the head of the High-headed Tiguan sales, and will not see CR-V put itself in the high of 200,000 disdain for price cuts.
As long as there is competition in the market, there will be product innovation, price decline state, the current joint venture SUV has dropped to 150,000 or even lower, the emergence of new markets are the emergence of catalysts, it is clear that Haval SUVs are the catalyst for rapid fission in the SUV market.
At that time, Wei Jianjun's dream was to be a dragon slayer teenager and let the hearts of the great powers continue to divide china's passenger car market slowly wither.
In the SUV passenger car market, the great wall is self-evident in the competitiveness of 100,000-150,000, while the tank 300 has been innovating off-road vehicles since its debut, and the order has exceeded 100,000 in just a few months.
At least in the traditional SUV market, where there is a shadow of Wei Jianjun, you can see the turbulent state.
The Haval H6 reshaped the 100,000-150,000-level SUV market, the Tank 300 redefined China's off-road vehicles, and the Great Wall Gun repelled the joint venture torrent.
It is not difficult to explain why the Great Wall financial report can continue to grow, and even achieve a growth rate of 20% or even 30%, to know that there are many companies that have fallen in 2021, and many companies have negative growth.
Of course, the Great Wall also has a new round of tests.
How to continue to subvert in the existing achievements is already a difficult thing, in the increasing difficulty of technological breakthroughs, the profit squeeze in the passenger car market is getting weaker and weaker, and the electrification transformation is huge today, can Wei Jianjun, the prince of this side, once again wear a strong and sharp?
Electrification is a clear direction, or a carbon-neutral transition is imminent.
Great Wall also has its own hybrid architecture system and pure electric technology reserves, such as DHT and supporting DHT PHEV technology, which can once again transform light mix and strong mix technology, and also have battery reserves, drive technology and chip expansion research and development capabilities.
Although some of the technology is still in the design, testing, production, and invocation, the breakthrough of the bottleneck always takes time, and it took at least 5 years for the Haval H6 to create a new market to prove.
Wei Jianjun had already experienced a long period of silence, and naturally understood the importance of seeking a corner.
In the core technology to do precipitation, will always break out in the product, and then continue to detonate the market, even if this passenger car market opportunities are many, emerged a lot of enterprises, but from the core, technical reserves, manufacturing, capital reserves and talent gathering, is still an indispensable key to the car industry.
This is also doomed to the new market environment, the Great Wall must have a new direction and planning.