On April 1, some car friends posted a screenshot of the circle of friends in the circle of the first electric zero-run car, and the screenshot showed: Due to cost reasons, the T03 was temporarily suspended for sale in April... Book and cherish. This news exploded in the first electric editing group, and a teacher said: Zero run T03 is a zero run volume model, how can it be discontinued?
In this regard, we confirmed to the public relations department of zero-running cars for the first time that public relations said to the first electric that there was no suspension of production, but the price adjustment, but before the glass, dazzling crystal, pearlescent version confirmed that it had been discontinued and discontinued.
At present, there are five models on sale, namely the Agate Edition, Haoyu Edition, Amber Edition, Yaojin Edition and Star Diamond Edition, priced at 73,900-8.99 million yuan.
Although we heard the news that T03 was discontinued, we subconsciously did not believe it, but our hearts still clucked, why?
Because the A00-class car does not make money now, the previously discontinued Euler black and white cat is an example, when Euler CEO Dong Yudong helplessly said: If based on the current national subsidy policy, coupled with the current upward trend in raw material prices, by 2023, Euler black and white cat will lose nearly 17,000 yuan per car sold.
Cui Dongshu, secretary general of the National Association of Passenger Vehicles, also said in his public account article that the price of raw materials continues to rise, and there is greater cost pressure on A0-class and A0-class electric vehicle products, especially the A00-class electric vehicle body design is relatively simple, and the cost of the battery of the electric vehicle is relatively high, so after the A00-level battery price rises, its own car price has also risen to a certain extent, and because the battery proportion is relatively high, the percentage of the price increase in the feedback to the whole vehicle is relatively high.
Based on the characteristics of low price, ground endurance, low performance and low safety in the A00-level market, the user's cognition is actually not in place, and it is felt that this level of car should be cheap, and it is expensive not to buy it. So it's hard for the current A00-class car to survive.
The zero-run T03 can persist in this market, indicating that it has a certain cost control ability and high pressure bearing capacity, and in the long run, who can say that A00-class electric vehicles must not make money? Just like the more pragmatic middle-aged and elderly consumer groups and young families can choose a mini car suitable for personal transportation.
As Cui Dongshu said, from the perspective of the development of electric automatic vehicles, although many consumers have the ability to buy electric motorcycles, most people still buy electric automatic cars to travel, mainly because of their practicality, so electric A00-class cars effectively tap the demand for transportation, and their development potential should be relatively large.
On April 1, Zero Run Auto officially released the delivery data for March 2022, delivering a total of 10,059 units in that month, breaking through the 10,000 unit mark for the first time and entering the first camp of new car-making forces. It increased by 193% sequentially, with monthly deliveries increasing by more than 200% year-on-year for 12 consecutive months, and cumulative deliveries in the first quarter of 2022 increasing by 410% year-on-year.
As for the circle of friends where zero-run T03 is suspended, it may be a "surprise" for everyone on April Fool's Day.