On April 1st, I believe that everyone received a lot of foolish information, but the car company honestly did not deceive me and handed over the March report card on time. Among them, Weilai, Xiaopeng and ideal sales have risen, which is a good sign.
Specifically, Xiaopeng Automobile delivered 15,414 units in March, up 202% year-on-year and 148% month-on-month; cumulative deliveries in the first quarter reached 34,561 units, 2.6 times that of the same period last year. At the same time, as of the end of the first quarter of this year, The cumulative delivery volume of Xiaopeng Automobile in history exceeded 170,000 units.
In terms of single-model deliveries, the Xiaopeng P7 delivered 9,183 units, setting a new record for the new power pure electric models; the Xiaopeng P5 delivered 4,398 units, with a cumulative delivery volume of 10,486 units from January to March; and the G3 series delivered 1,833 units.
In fact, at present, Xiaopeng Automobile has realized the delivery of three models, and has initially formed a certain product matrix effect. Previously, Xiaopeng Automobile announced the interior of the fourth model G9, which is expected to open pre-sale and listing this year, although the new car has not directly affected the sales of Xiaopeng Automobile, but it has earned enough heat. Next, the sales of Xiaopeng Automobile may continue to rise with the listing of new cars.
The ideal car that has been relying on only one model to beat the world ranked second in March, and also achieved sales results of breaking 10,000, but compared with Xiaopeng, there is still a certain distance. According to the data, Ideal Cars delivered a total of 11,034 units in March, an increase of 125.2% year-on-year; in the first quarter of this year, a total of 31,716 units were delivered, an increase of 152.1% year-on-year. And since the delivery, the ideal ONE delivery volume has reached 155,804 units, placed in the domestic medium and large SUV products, this success can be regarded as eye-catching.
However, compared with the product matrix of Xiaopeng and Weilai, the ideal car is thin. Now, Ideal also has a new car plan, and will release the Ideal L9 on April 16, and it will be equipped with a fully developed extended-range electric system. Speaking of range-extending technology, the head of Volkswagen Group's Research and Development Department in China has said that this is already an outdated technology and has little development potential.
In the face of the rapidly changing automobile market, the ideal new car is still equipped with a range-extending technology route, but with this technology in the next year or two, can it achieve such good results again? This is difficult to predict. At this time, will it be a little late to switch to the pure electric route?
Although Weilai's delivery results in March did not exceed 10,000, there were also signs of recovery. According to the announcement, NIO's sales last month were 9,985 units, an increase of 37.6% year-on-year; in the first quarter of 2022, 25,768 new vehicles were delivered, an increase of 28.5% year-on-year, achieving positive growth for eight consecutive quarters.
On December 19 last year, NIO officially released its second sedan, ET5, positioning itself as a medium-sized luxury car, but the excessive price seems to have brought a lot of controversy to NIO. At this time, the founder Li Bin said: "Weilai will do mercedes-Benz, BMW and Audi in the electric vehicle industry. "It is undeniable that Weilai, as a representative of its own brand impact on the high-end market, is undoubtedly successful at present.
According to Weilai's 2022 plan, the flagship sedan ET7 has also officially opened for delivery, as of the last day of last month, 163 units have been delivered, and more new cars are being sent to various places and will be delivered to users one after another. In addition to cars, NIO will also launch new cars in the SUV field, and the ES7, which was born on the NT2 platform, will be released in late May. At the same time, the 2022 ES8, ES6 and EC6 models equipped with the latest cabin hardware were also announced.
In addition to the new forces of the head, the market performance of Nezha Automobile in March is also remarkable. Specifically, Nezha delivered 12,026 vehicles, an increase of 270% year-on-year, and the cumulative delivery volume in the first quarter reached 30,152 units, an increase of 305% year-on-year.
In fact, the sharp increase in sales of Nezha automobiles is inseparable from the perfect product matrix, after all, models such as Nezha V and Nezha U Pro have won the favor of many consumers. It is worth mentioning that Nezha Automobile will also launch the first product under the Shanhaipin stage this year - Nezha S, and sales may continue to rise.
Electric EV: The new power of car manufacturing has been steadily advancing
Judging from the data released in March, the performance of each company is very good. However, the competition between car companies has not stopped, and there are constantly brands rushing forward. And the first echelon of car companies will be based on their own strengths and weaknesses, targeted launch of products, in addition to the rich product matrix, they also work hard at the service level, play a good role in promoting brand influence. In this way, the next new car-making forces will still move forward steadily.