On March 29th, guangqi Honda's new electric brand conference with the theme of "Pole And Movement" was launched, and a new electric brand e:NP was released. In order to provide users with the new pleasant value of the electric era, Guangqi Honda has achieved a comprehensive leap forward in four major areas of product research and development, production intelligence, sales channels and service models through vertical integration of all fields of the system.
At the press conference, the first model e: NP1 Polar 1 officially debuted, integrating the three charm values of "movement, wisdom and beauty", and the Extreme 1 made an unprecedented pure electric driving fun with a better pure electric power experience, a more cutting-edge intelligent technology experience, and a more advanced aesthetic enjoyment experience.
Guangqi Honda opened the way to the advanced era of electric
According to the data, global electric vehicle sales reached 6.5 million in 2021, while the Chinese mainland market sold 3.2 million vehicles, accounting for nearly half of the world. With the continuous popularization of electric vehicles, users' views and needs for electric vehicles have become more mature, from the fresh experience of large toys to the pursuit of the attributes of the car itself and the experience of car life.
At the same time, Honda and Guangqi Honda are also making every effort to accelerate the transformation of electric power. Last year, Honda officially put forward the goal vision of "achieving carbon neutrality" and "zero fatalities" in 2050, based on its own wisdom accumulation of more than 70 years, to accelerate the upgrading of electrification and intelligent products. Guangqi Honda adheres to the concept of "starting with the world", carries the dream of Chinese automakers, and has continued to provide high-quality services and products for Chinese consumers for 24 years. In the face of the new era of electrification, GUANGC Honda is eager to work with everyone who dares to subvert and dare to change, and broaden the new world through a new personality mobile life and car life.
Because of this, Guangqi Honda has launched a new challenge for the future, integrating product value and experience value to the extreme, and a new electric brand e:NP came into being.
e:NP naming is rich in connotation, conveying the brand attitude of creating the ultimate pure electricity value for users. The "e" table "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means the "exciting (extreme) driving pleasure" brought by the car, and the ultimate fusion between the "experience co-creation car life value" evolved from GAC Honda's unique full value system means "New & Next Prime" The pleasant value of a new dimension is provided.
In the new electric era, only by starting from the needs of users, breaking through the boundaries and integrating products and values can we win the joy of more users. This is also the origin of the e:NP brand declaration "Boundless by your NEW VISION, NEW EXPERIENCES", that is, everything is decided by the user, everything comes for the user, breaking the boundaries and bringing users a different new experience. e:NP also has four brand personalities of pioneering exploration, open integration, ease and co-creation, to help realize the new mobile dream.
e:NP1 Polar 1 redefines electric driving fun
e:NP's first model e:NP1 Pole 1 debuted, "pole" extreme, containing the inner desire for the unknown, "surging" surging and implying the collision of inspiration and ideas. e:NP1 Pole Pan 1 not only integrates the charms of movement, wisdom and beauty, but also integrates the new brand value "Prime Pole", and has done the ultimate in the details of all fields such as development, production and sales. The e:NP1 Polar 1, which has undergone the ultimate polishing, will start a new electric driving fun journey with users.
It is reported that e:NP1 Polar Pan 1 adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a large-capacity high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform, bringing an unprecedented dynamic experience.
From planning to design and development to the whole process of manufacturing, e:NP1 Polar Pan 1 pursues the pleasure of driving and insists on maximizing the quality of the rear seat. According to the user's daily actual use scenario, e:NP1 polar turbulence 1 sets the motor, and integrates more than 20,000 scene algorithms in the electronic control program. It is reported that due to the unique instantaneous high torque output characteristics of the motor drive, resulting in the occupants are prone to cause a sense of vertigo, e: NP1 pole 1 through the continuous adjustment of pedal response and power output characteristics, as well as repeated adjustment of the seat system and suspension system, so that the user's body posture and line of sight changes and changes in the attitude of the vehicle are always integrated, truly realize the silky and accurate driving pleasure without motion sickness. To maximize the experience, the e:NP1 Polar 1 also adds Honda EV sound to the Sport mode, allowing users to create a passionate and unfinished driving experience through accelerated sound.
Based on the e:N OS full-stack intelligent control ecosystem, e:NP1 Polar 1 realizes the evolution from passive intelligence to active intelligence. e:N OS integrates Honda SENSING safe driver assistance system, Honda CONNECT3.0 exclusive version of pure electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology and bring peace of mind and comfort to the intelligent experience. e: NP1 Polar Pan 1 is also equipped with Honda's first-launched DMC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.