On March 31, the domestic BMW X5 officially ushered in the listing. A total of four models were launched, with prices ranging from 605,000 yuan to 775,000 yuan. At the same time, the pure electric version of the BMW 3 Series BMW i3 is also listed at the same time, and the official price is 349,900 yuan.
For BMW, the idea behind the launch of two blockbuster new products in one go is obvious. Among them, the BMW i3 as the key model of BMW's electrification transformation, from this price point of view, it is obvious that the sword refers to the Tesla Model 3, which is hot in the market at this level. In 2021, BMW 3 Series wholesale sales of 173,000 units, in the luxury car market can be described as a unique scenery.
The Tesla Model 3, as the top seller in the pure electric car market in 2021, also has a "top-stream" aura. So, can the BMW i3 replicate the glory of the BMW 3 Series?
On the other hand, BMW X5 as a model highly concerned by users in the domestic market, the listing of new cars, not only means that the three major luxury giants of the BBA in the medium and large SUV market of the localization lineup officially formed, but also as the BMW Group to improve the joint venture BMW Brilliance brilliance after the first new model, the arrival of the new car, is also expected to further consolidate and enhance BMW's voice in the Chinese market.
After all, from this price point of view, the domestic BMW X5 is not only cheaper than the imported version, the starting price is nearly 100,000 yuan cheaper, but also compared to the same level of Mercedes-Benz GLE, Audi Q7, the domestic BMW X5, but also quite a price butcher's "posture".
In 2021, BMW sold 846,200 vehicles in China, an increase of 8.9% year-on-year, and successfully won the crown of luxury brand sales in the Chinese market. Under the continuous efforts of bmw's many main models, the annual sales of imported BMW X5 in the Chinese market in 2021 also exceeded 50,000 for the first time. Therefore, for BMW, after the localization of BMW X5, it further lowers the threshold of medium and large SUVs in the BBA, which is also conducive to BMW continuing to increase its offensive in the medium and large SUV market.
So, does the domestic BMW X5 with a lower starting price after localization have the potential to "sell well"? Today, with the new car on the market, we take these two questions with us to analyze it for you.
BMW X5
First take the domestic BMW X5 that consumers are more concerned about, in terms of appearance and styling, the overall shape of the domestic BMW X5 is still basically a continuation of the imported version of the "original taste" design, and the hexagonal double kidney grille is still very eye-catching. Of course, compared with the imported version, the new car still has some changes in some details, such as the vents on both sides of the lower grille, which are embellished with inverted L-shaped chrome trim. In terms of kit options, the new car will still offer M Performance components as an option.
In terms of body size, compared with the imported version, due to the wheelbase of the new car increased by 130mm, the wheelbase of the domestic BMW X5 also reached 3105mm, and the length, width and height were 5060/2004/1779mm, of which the body length also increased. Compared with the Audi Q7 (5067/1970/1731mm in length, 2996mm in wheelbase) and the Mercedes-Benz GLE (4930/1950/1795mm in length, width and height, wheelbase 2995mm), the BMW X5 also has more advantages in terms of spatial performance. For the Chinese consumer group that prefers large space, the new car can also be regarded as grasping the pain point of consumer demand.
Let's talk about the interior design, a glance at the past, in fact, it is still a familiar taste, full LCD instrumentation and 12.3-inch suspension central control screen, still to the luxurious atmosphere of the entire cockpit, bringing an avant-garde sense of technology. In order to better meet the driving and needs of domestic consumers, the new car also set up a wireless charging function for mobile phones on the central armrest, and cancelled one of the cup holder areas.
It is worth mentioning that the new car has eliminated the leather seat in the seat material, and instead chose Sensanfin synthetic leather. Despite the different materials, the new material still performs well in terms of comfort and touch. Moreover, in the face of lower selling prices, in fact, there is no need to dwell too much on this.
In terms of power, the domestic BMW X5 will continue to provide 2.0T in-line four-cylinder turbocharged engine, and 3.0T six-cylinder turbocharged engine with two engine options, the transmission side matches the 8-speed automatic transmission, and provides a timely four-wheel drive system. Among them, the 2.0T version has a maximum power of 245 horsepower, and the 3.0T version has a maximum power of 330 horsepower.
In general, the new car still continues the strength of the imported version in terms of product strength, and in view of the pain points and usage habits of domestic users, the new car has also been upgraded and improved according to local conditions. For the Audi Q7 and Mercedes-Benz GLE, the impact of the domestic BMW X5 is not small. Therefore, there is every reason to believe that the arrival of the domestic BMW X5 is also likely to assist BMW to increase its market share in the medium and large SUV market again.
BMW i3
As an electrified version of the 3 Series, although when it comes to electric vehicles, everyone's first impression may be more powerful performance, but for consumers, the most concerned may be whether the handling fun of the BMW 3 Series has been continued.
For this, in fact, the BMW i3 is still the same as the BMW X5, capturing the needs of local Chinese consumers. According to reports, in order to bring the driving pleasure of electric travel to the domestic consumer group, BMW i3 not only adopts the fifth generation of BMW eDrive electric drive technology and excitation synchronous motor in power, which can make the vehicle achieve the effect of peak torque at low speed, and also for energy recovery, chassis tuning has made a lot of effort.
Specifically, due to the energy recovery system, in B mode, the new car can achieve high-intensity energy recovery while also having a single-pedal driving experience. At the same time, the new car has also been enhanced and exclusively tuned for the chassis, and the front and rear suspensions are equipped with HRS hydraulic rebound shock absorption technology, and the rear axle is also equipped with adaptive air suspension for the first time. In addition, the chassis at the rear of the vehicle is equipped with a rear anti-roll bar, and the engine compartment is equipped with a front suspension top tie rod.
In addition, with these configurations, the new car also adopts a low center of gravity design and is equipped with a DSC dynamic stability system including the ARB anti-slip stabilization control unit, which brings stronger traction and grip to the whole vehicle.
Of course, when it comes to electrification, intelligence can also not be ignored, in the intelligent configuration, in addition to the new BMW iDrive operating system 8.0, by the 14.9-inch touch display and 12.3-inch digital dashboard composed of integrated suspension curved screen and other scientific and technological configurations, you can also choose to install automatic driving assistance system Pro, with a number of intelligent driving assistance functions, including emergency braking assistance, lane correction function to prevent collision prevention system and so on.
In addition to the competitiveness of the products that these consumers are more concerned about, as a key model of BMW's layout in the 300,000-level luxury electric vehicle market, the new car has also been exclusively upgraded in the interior texture, equipped with a welcome blanket, in response to the needs of Chinese users for comfort, the new car will also be thickened with saddles and copies, and the rear row is also equipped with comfort headrests.
In general, compared with the fuel version, the new car not only integrates the handling gene and the performance experience of the tram, but also upgrades and enriches the interior quality and intelligent configuration. The endurance of 526 kilometers under the CLTC standard is not weak in the same level of market. However, due to the more diversified needs of consumers in the electric vehicle market, it remains to be seen whether this car can become another volume product of the BMW 3 Series in the tram market.