Car companies roll up, and it is always consumers who benefit, so I hope that the more powerful the roll, the better.
Two days ago I saw Changan Ford put the pre-price of the Mondeo mid-level car at a price of 159,800, and it was 2.0T and 8AT, and the configuration was pulled to the lowest price, I knew that the intermediate sedan market had changed, Ford was like a roadblock to put the strongest products in front of Toyota and Honda, and soon, Mondeo brushed the circle of friends, and the praise was overwhelming.
I thought that was the limit, but Ford's second nuclear bomb was quickly thrown out again.
Jiangling Ford's long-brewed big move Lingrui was also listed on March 28, as a joint venture mid-size SUV, Lingrui's pricing strategy once again attracted the attention of the market.
The starting price of the new car is 139,800, and the top price is only 165,800.
From the pricing point of view, it is easy to mistakenly think that this is a compact SUV, but it is clear that Lingrui is a joint venture medium-sizeDUV with a size of more than 4 meters 6 and a wheelbase of more than 2700mm.
From a strategic point of view, Lingrui's opponents are the CR-V, RAV4, these traditional joint venture SUVs, which show the strength of mainstream mid-size SUVs and set a more attractive price.
Obviously, Ford is not just rolling itself, but also rolling up the entire market segment.
In the past, there were many choices for traditional joint venture mid-size SUVs, but most of them were sold at high prices, and for more people who bought cars, they had to prepare at least 200,000 budgets to barely buy a joint venture medium-sized SUV with reasonable configuration and sufficient power.
After The leader, the price of the joint venture medium-sized SUV has been pulled down, and at present, at least there is no need to prepare a budget of 200,000, 150,000 can be, and even 140,000 or so can buy the joint venture medium-sized SUV.
Moreover, the product strength of Lingrui is still at the mainstream height, and it is not worse than CR-V and RAV4.
For example, power, Lingrui did not compromise on user experience and model configuration because the price was very low.
The car is equipped with 1.5T power, 170Ps horsepower, and 260 Nm of torque, which is an easy draw compared to the 1.5T of the CR-V in the same class and the 2.0L power of the RAV4, which means that the daily car is enough.
Ford engines, code-named EcoBoost, have one characteristic: technical advantages.
8 consecutive times on the list of "Ward Top Ten" in 10 years shows its star background, direct injection in the cylinder, variable camshaft, small inertia turbine, the characteristics of which are not low thermal efficiency, high reliability and sufficient power.
Its practical feeling is also like this, Lingrui shows the same accelerated power performance as CR-V, which shows that it can meet the daily needs of more users.
In the case of the mainstream of power, Lingrui also has a more spacious core selling point, the body width of 1935mm can bring a more spacious rear riding experience than the same level of SUVs, and it should be known that the body width of the joint venture SUV within 200,000 can exceed 1900mm, which is particularly small, almost none.
The body width of more than 1900mm has two advantages: one is that the frame control is more stable, especially the bending anti-roll ability is stronger, and the other is that the riding experience is better, the lateral space is better, of course, the cost is higher design costs, companies need to redesign the body-in-white on the new platform, and need higher strength steel.
In fact, in terms of mechanical literacy, Lingrui even has to do better than the current traditional joint venture SUV, larger than CR-V, RAV4 and other models, and the space is still better.
The most important thing is that Lingrui also put a lot of joint venture SUVs that do not play a clear sense of technology, but also play very well.
Due to the perennial test drive, my impression of the traditional joint venture SUV is one: other are very good, the technology is very backward, including but not limited to CR-V, RAV4, Tanyue and other products, the car machine system is a small screen, at most can only be used to display reversing images, FM, Bluetooth music and so on.
But Lingrui is different, it is equipped with a double 12.3-inch intelligent central control large screen, and the previous dashboard screen has been replaced by a higher cost LCD instrument.
The core central control large screen uses the built-in Tencent TAI4.0 car machine system to complete the interaction with the driver, which can be voice-clicked, AR real-life navigation or remote OTA upgrade.
Obviously, this is the mainstream technology configuration performance, at least I don't have to worry about getting on the car without entertainment configuration, and Lingrui is also equipped with intelligent driving assistance system, Ford's Co-Pilot 360 Zhixing driving assistance system is really easy to use, has reached the mainstream benchmark level.
It can be seen that Lingrui has placed a medium-sized SUV that is not small in size, not weak in power and has excellent intelligent performance in a budget range that most consumers can afford. Although Lingrui is a brand new model, it has the comprehensive strength of first-line SUVs and a deep understanding of consumers, and it is designed, developed and produced in a way that does not matter the cost of materials.
For example, safety, its high-strength steel materials account for more than 65%, A, B pillar and door frame this core key stress parts of the steel strength of more than 1500MPa, the emergence of this high-strength steel not only means that the vehicle safety is better, but also shows the company's respect for consumers' safe travel needs.
Consumers who know the goods will definitely use actions to force CR-V and RAV4 to improve product strength and reduce product prices. Therefore, in essence, the market needs this kind of product.
In fact, it is not difficult to build such an SUV, but daring to dare to break the convention like Lingrui requires stronger faith.
The market often needs products such as Lingrui, as well as enterprises such as Jiangling Ford, to create new patterns, new trends and new stories with products that exceed conventional expectations, to stir up the traditional joint venture SUV market that is unwilling to evolve itself, and to drive the industry to come up with stronger strength to serve consumers.
Obviously, the good of Lingrui is more than a little bit for users, and the driving force for the market is more than a little.
So rational analysis, the appearance of Lingrui is actually very critical, which means that a new joint venture medium-sized SUV market pattern will be opened, for consumers, there is a better, more cost-effective Lingrui, then whether you still need the traditional RAV4, Tanyue and other models, it is necessary to rethink it.
He is the most popular graphic author of the 2017 China Auto Creators Conference; he has been rated as the creator of "Brilliant Pen And Flowers, Turning Stones into Gold" by Yiyi Information; in 2019, he was named the annual automotive influence self-media by UC Automobile, and in 2021, he was rated as one of the top 100 automotive media by Yiche.