On March 28, 2022, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") under the wide-body high-energy pioneer SUV Jiangling Ford Lingrui was officially launched, launching a total of four models of fine-collar, platinum-collar, prestigious and prestigious-collar PLUS, priced at 139,800 yuan, 143,800 yuan, 155,800 yuan and 165,800 yuan respectively, in order to subvert the 100,000-200,000-level market pattern, becoming a new benchmark for defining the value of mainstream SUVs.
Hard power broke the pattern, and Jiangling Ford Lingrui reshaped the mainstream SUV value to a new benchmark
As a young model cast with the spirit of "challenger", Jiangling Ford Lingrui challenges the old tradition with the three core advantages of wide-body design, pioneering technology and high-energy quality, and subverts market cognition with extreme and all-round.
Wide-body design challenges the boundaries between design and space
In the era of beauty is justice, Jiangling Ford Lingrui perfectly interprets the latest "potential energy aesthetics" design language of the Ford brand; shocks the width of the car with 1935mm, bringing an extraordinary comfortable riding feeling; 295mm of the same level of optimal aisle space with the rear flat platform, so that passengers sitting in the middle of the rear row can also enjoy excellent comfort; the maximum 1422 liters of trunk space, easily accommodate the family's travel supplies, embrace the practical needs of young families.
Pioneering technology, challenging the integration of human nature and intelligent technology
High energy and quality, challenging for The Perfect Balance between Ford's GENES and user needs
In terms of power, Jiangling Ford Lingrui is equipped with Ford high-performance EcoBoost170 engine, using Honeywell small inertia high-speed turbocharger, effectively improving intake efficiency, maximum power 125kW, peak torque 260N·m, with transmission efficiency of up to 97% of the third generation Magna wet 7DCT dual-clutch transmission, to achieve a perfect balance of strong performance and low fuel consumption; active and passive safety, the new car is equipped with 1500MPa high-strength thermoformed boron steel, Reach the strength level of the aircraft landing gear, 6 airbags to provide all-round protection for the driver and occupants, and the blind spot of the front and lower vision reaches the leading 6.4 degrees in the same class, which can provide a wider and more comfortable driving vision, and the road conditions ahead are fully controlled.
Redefine the consumption service scenario and challenge the new benchmark of service
Jiangling Ford Technology Industry pioneered the Family Space Home Space Ford Experience Store, redefining the passenger car consumption service scene by creating an immersive space that is "as comfortable and warm as home". Up to now, there are more than 180 Family Spaces in more than 150 cities across the country. In addition, Jiangling Ford Technology also launched a comprehensively upgraded "Always-on" user experience plan from the three core characteristics of "sincere peace of mind, sincere hospitality, and loving care" to achieve meticulous and thoughtful seamless care for each user.
Fearless challenge to the mountains and seas, the stars join the challenge night
"Lead" the wind challenge, "Rui" open a new realm. Jiangling Ford Lingrui Challenge Night was unprecedented, Jiangling Ford Lingrui product spokesperson Su Jianxin and Jiangling Ford Lingrui brand close friends, architectural designer Shuping Aoyama, automotive professional car critics, technology experts and many other heavyweight guests gathered in the "cloud" to witness the highlight moment of the success of the Jiangling Ford Lingrui challenge.
Jiangling Ford Lingrui brand close friend, architectural designer Shuhei Aoyama
Henry Bernardo from Ford's design team believes that Lingrui's design perfectly integrates kinetic energy and strength, fully interprets Ford China's new generation of design concept "potential energy aesthetics", and embodies the three basic performance principles based on this concept - "dynamic and flexible modeling", "Chuang • intelligent response", "force • strong aura"; in the eyes of science and technology experts, Lingrui is a "smart" car that understands both young people and a sense of proportion, which can make people put down their mobile phones to enjoy driving. And it will not be separated from the world because of the door; in the view of professional car critics, Lingrui not only crosses the level of space, the price strategy is accurate, and the product performance is more shocking, which can form a dimensionality reduction blow to the current mainstream SUV market.
Ford Design-Henry Bernardo
Since its blockbuster debut, Jiangling Ford Lingrui has triggered countless users to plant grass, including a very special friend, who is the product spokesperson of Jiangling Ford Lingrui and the "strength challenger" of the Chinese music scene Su Jianxin. Debut more than 20 years, Su Jianxin has been constantly breaking the boundaries of life, with a wide range of sound to open a sea and the sky, his unique gene and Jiangling Ford Lingrui "challenger" of the strong temperament resonance, based on this, the letter for Lingrui to create and live the exclusive theme song "Open a New Realm", hoping that Lingrui users can take the faith of the challenger, rush to the mountains and seas, to the new and born.
Jiangling Ford Lingrui product spokesperson Su Jianxin
Firmly believed in the "challenger", Jiangling Ford Technology strongly competed for the passenger car market
Chen Anning, Group Vice President of Ford Motor Company and President and CEO of Ford China, said: "We are comprehensively accelerating the user-centric business transformation, breaking through ourselves, moving forward boldly, and further fulfilling the promise of 'More Ford, More China' while deepening the strategic vision of landing." ”
It is with this commitment that Jiangling Ford Technology launches a challenge to the strongest, through inheriting the pioneering innovation gene of The Century-old Ford, giving full play to Ford's leading global design, research and development, management system and unique advantages in the field of SUVs and pickups, and relying on the intelligent manufacturing strength of Ford Toyama Smart Factory to efficiently build a strong product matrix to fully meet the growing personalized needs of Chinese users.
As a joint venture brand that is well versed in Chinese users, Jiangling Ford Technology breaks the shackles of rules and regulations, challenges traditional boundaries, continues to sharpen product strength, and creates a very personalized Jiangling Ford Lingrui, boldly moving forward and opening up a new pattern. And it will also set off a wave of younger, more personality and more generous Ford pioneer SUV after listing, refreshing the value of mainstream SUVs to a new benchmark.