"The era of electric vehicles has arrived." Two years ago, this sentence may still be controversial, but today, the pace of the times, everyone not only hears, but has truly felt the wind and dust it has raised.
According to the data, global electric vehicle sales will reach 6.5 million in 2021, while the Chinese mainland market will sell 3.2 million vehicles, accounting for nearly half of the world! It is not difficult to see that electric vehicles are rapidly developing from a dark horse to the mainstream force of the car market.
Now there are many electric vehicle circle product choices, and there is no shortage of excellent representatives. But compared with the fuel vehicle market, I always feel that something is missing? If you think about it, it should be the kind of highly diversified market atmosphere that can reflect the style of car building around the world. Although many traditional car companies have also launched some electric vehicle products in recent years, the hasty oil to electricity core makes these products unable to reflect the tonality and power of the brand, which is a pity for many people who trust traditional brands but hope to experience the advantages of electric technology.
Today, Guangqi Honda released a series of innovations in the new electric brand e:NP, new products, new factories, new VI, new channels, and new car life experience, which means that Guangqi Honda is "extremely moving" in the matter of building electric vehicles.
About e:NP
e:NP naming is rich in connotation, conveying the brand attitude of creating the ultimate pure electricity value for users. "e" table "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means the "exciting (extreme) driving pleasure" brought by the car, and the ultimate fusion between the "experience co-creation car life value" evolved from GAC Honda's unique full value system means "New & Next Prime" The pleasant value of a new dimension is provided.
In the new electric era, only by starting from the needs of users, breaking through the boundaries and integrating products and values can we win the joy of more users. This is also the origin of the e:NP brand declaration "Boundless by your NEW VISION, NEW EXPERIENCES", that is, everything is decided by the user, everything comes for the user, breaking the boundaries and bringing users a different new experience. e:NP also has four brand personalities of pioneering exploration, open integration, ease and co-creation, to help realize the new mobile dream.
Defined as honda's electric driving fun
At the press conference, the first model e: NP1 Polar 1 was unveiled.
e:NP1 Polar Pan 1 adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform, and draws a clear line with the oil-to-electric model.
e:NP1 Pole 1 not only pursues the pleasure of driving, but also attaches importance to the quality of the rear seat. According to the user's daily actual use scenarios, e:NP1 polar pan 1 optimally sets the motor, and finally integrates more than 20,000 scene algorithms in the electronic control program. Due to the unique instantaneous high torque output characteristics of the motor drive, resulting in the occupants are prone to cause a sense of vertigo, e:NP1 Polar Pan 1 through the continuous adjustment of pedal response and power output characteristics, as well as repeated adjustments to the seating system and suspension system, so that the user's body posture and line of sight changes and changes in the attitude of the vehicle are always integrated, truly realize the silky and accurate driving pleasure without motion sickness.
To maximize the experience, the e:NP1 Polar 1 also adds Honda EV sound to the Sport mode, allowing users to create a passionate and unfinished driving experience through accelerated sound. In the tram era also did not forget the fun of oil cars, which is very Honda.
Based on the e:N OS full-stack intelligent control ecosystem, e:NP1 Polar 1 realizes the evolution from passive intelligence to active intelligence. e:N OS integrates Honda SENSING safe driver assistance system, Honda CONNECT 3.0 exclusive version of pure electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology and bring peace of mind and comfort to the intelligent experience. In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first DCC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
e:NP1 Polar Pan 1 adopts Honda's new design language e:N Design, based on the design concept of "one touch of the future", presenting the beauty of dynamics, technology and wisdom in an all-round way. The ultimate interior and exterior design and CMF design, showing e: NP1 Polar Turbulence 1 smooth and seamless, washed and intelligent futuristic sense; the charging port is perfectly integrated into the front face, and the "Heart beat heartbeat interactive lamp language" moves with the power when charging, and the breath is full of life experience. e: The exterior design of the NP1 Polar Pan 1 is "stylish and clean" according to the designer.
Accelerate the electric transformation across the board
Guangqi Honda is interested in the electric power business "Pole Dynamic Zhen". For the creation of e:NP, GUANGQI Honda will continue to launch new models at a pace of one model per year until 2025, and break the boundaries between global and local resources.
China's R&D capabilities and experience in pure electric models rank among the best in the world. In order to develop the world's leading electric products that are more suitable for China, Guangqi Honda's R&D team has traveled every road in China in the past few years. Using two major technology incubation bases, Honda Technology (China) Co., Ltd. and Guangqi Honda Automobile Research and Development Co., Ltd., at the same time, it has built a strong and open localized circle of friends, developed jointly with the leading battery industry, and cooperated with domestic leading intelligent enterprises to help China become the engine of Honda's global electric transformation.
Facing the more personalized electric era, Guangqi Honda's new new energy exclusive factory will be completed and put into operation in 2024. In addition to the full application of 5G technology, the new factory will also build flexible manufacturing capabilities through intelligent innovation of production ends such as part inventory, assembly site and logistics correspondence, realize rapid response to personalized product needs, and create a benchmark for Honda's "smart" and "low-carbon" factories.
e:NP in product development, manufacturing, sales channels and service models in several major areas of innovation, such as the new electrified sales service store and supermarket system, such as online car viewing, offline experience, online booking, offline delivery of free purchase experience, and for example, based on the living area of the electrified sales service store, around the fans, the same city will carry out community operations, connected by the user's interest, e: NP is no longer the traditional car sales car, but to achieve the transformation from "serving customers" to "smart partners" , so that users can achieve co-creation and growth with e:NP.
In short, trust the traditional car brand, but also want to play something different in the era of electrification, look for e:NP is right.