In September last year, Jiangling Motors and Ford Motor jointly established a new joint venture company Jiangling Ford Technology, in a short period of time, this new joint venture company not only rapidly expanded the network channel layout, the launch of a variety of Ford brand new models, but also let Jiangling Ford Technology in the main battlefield of the car market "inner volume" SUV field, with a "challenger" attitude to show a firm attitude and determination to conquer the passenger car market.
As a new product of the "Ford China 2.0" strategy. Jiangling Ford Lingrui was officially launched on March 28, and the new car launched four models such as fine-collar, platinum-neck, prestigious-collar and prestigious-collar PLUS, priced at 139,800 yuan, 143,800 yuan, 155,800 yuan and 165,800 yuan respectively.
In addition, Jiangling Ford Lingrui also provided users with six major gifts, including a deposit of 1935 yuan to deduct 4630 yuan of car withdrawals, 3 years of 0 interest rates, 5000 yuan replacement subsidies, 3 basic maintenance in 3 years, a lifetime warranty of the core components of the first owner's exclusive engine and transmission, and a lifetime of free data traffic.
Hard power to build a young new Ford
In the current face of the number of models that have been "oversaturated" in the SUV market, Jiangling Ford Technology knows that understanding the user's lifestyle is the prerequisite, and it is fundamental to meet the needs of users with leading product concepts and technical strength. As Xiang Dongping, president of Jiangling Ford Automotive Technology, said: "We challenge the boundaries of design and explore a new realm where 'potential' and 'beauty' can be obtained; we challenge the limitations of space to create a leading American wide space and comfortable experience; we challenge the integration of intelligent technology and the essence of human nature, so that forward-looking and innovative digital mobile terminals are within reach." With the most competitive and sincere products, we will create a young new Ford that is china's cutting-edge and beloved. ”
So, what are the commendable products of Jiangling Ford Lingrui, which entered the market as a "challenger"?
First of all, from the appearance point of view, the new car continues the design language of Ford's potential energy aesthetics starting from Lingyu in terms of design, and the front face adopts a 3D honeycomb grille shape, and the headlight design also adopts the same split LED headlights as Ford Lingyu. However, compared with Lingyu's emphasis on creating a more stable family atmosphere, Jiangling Ford's new model reflects more sporty.
On the side of the body, the "concave" sculptural waistline design shows a strong sense of strength, with a large area of concave shape specially designed on the side, as well as rounded and full wheel arches, creating a wide body effect. At the same time, its 4630mm× 1935mm× 1706mm "three circumference", and 2726mm wheelbase compared with the same level of CR-V, RAV4 and other competitors are excellent.
It is worth mentioning that the body width of the Ford Lingrui 1935mm has surpassed the Toyota Highlander's 1930mm in one fell swoop, becoming the widest of the same class of cars currently on sale. The design of the new taillights is full of novelty, using 3D stereoscopic taillights designed with 3 independent light sources, and with flowing water turn signals, coupled with sports surround, the whole vehicle looks full of vitality.
The Ford Co-Pilot360 Intelligent Driving Assistance System, which adopts millimeter-wave radar + vision fusion solution, will include cutting-edge technologies such as LRAS track reversing, DCLC intelligent lane change assist, APA 5.0 fusion visual automatic parking, and the unique car network intelligent child safety seat interaction system of the same level can also make parents traveling with children more at ease.
In terms of power, Jiangling Ford Lingrui is equipped with an EcoBoost170 inline four-cylinder turbocharged direct injection engine, which can output a maximum power of 125kW with a displacement of 1.5L and a peak torque of 260N·m in the same class. In terms of transmission, it is matched by a Magna wet 7DCT dual-clutch transmission.
Fulfill our commitment to deepen the passenger car market
With the listing of Jiangling Ford Lingrui, the SUV product matrix of Jiangling Ford Technology has become more complete, and a complete product architecture from a family of two to a multi-family, from hardcore off-road to family travel has been built. With the continuous advancement of the "Ford China 2.0" strategy, Jiangling Ford Technology is further fulfilling the promise of "More Ford, More China".
At this stage, Jiangling Ford Technology, by inheriting the pioneering innovation gene of the century-old Ford, gives full play to Ford's leading global design, research and development, management system and advantages in the field of SUVs and pickups, and relies on the intelligent manufacturing strength of Ford Toyama Smart Factory to fully meet the growing personalized needs of Chinese users.
And in terms of sales channels, Jiangling Ford Technology created the Family Space Home Space Ford Experience Store through the new customer experience program "Always on", and quickly built a one-stop service experience of "hospitality as a family".
With the listing of the Jiangling Ford Lingrui, Jiangling Ford Technology will also take this opportunity to start from the needs of Chinese users, use new joint ventures and new technology thinking to build its own unique product lineup, strongly compete for the passenger car market, and continue to upgrade differentiated services with the concept of hospitality, bring users a refreshing and passionate "Ford-style" professional off-road lifestyle, and refresh the value of the joint venture brand intermediate SUV.