At the upcoming Beijing Auto Show, SAIC Audi will unveil the brand's second fuel car, the Audi Q6. According to the information declared by the Ministry of Industry and Information Technology, the length of the SAIC Audi Q6 exceeds the Audi Q7, which is currently the longest medium and large SUV under Audi. It is another flagship special car, and the SAIC Audi Q6 is still worth looking forward to. However, some friends seem to be less optimistic about the SAIC Audi Q6, because it is not the sister car of the Audi Q7, but more like the shell replacement car of volkswagen Tuang.
Relevant exposure information shows that SAIC Audi Q6 does not use the MLB vertical engine platform, but is based on the Volkswagen Group MQB EVO platform, and Volkswagen Tuon is also from this platform. The MQB EVO platform adopts an engine horizontal layout, so the four-wheel drive system of SAIC Audi Q6 is most likely the same as that of Volkswagen Tuon, which belongs to the "castrated" version of the Quattro system, which can only cope with urban roads and conventional off-road environments. Based on these two points, many friends believe that SAIC Audi Q6 is a shell version of Volkswagen Tuang.
In fact? Coming from the same platform does not mean that the two cars are one tone.
High-end brands have unique technologies that distinguish them from ordinary brands in terms of adjustment. For example, audi A3 and Volkswagen golf, the power system and platform architecture are exactly the same, but the former is more delicate than the latter driving experience, showing a brand-specific sense of premium. Of course, this adjustment difference may not be felt by ordinary consumers, but we can still intuitively identify the identity of SAIC Audi Q6. If you carefully review the model declaration information, you will not actually fall into the prejudice trap of "the same source is the same model".
The SAIC Audi Q6 is powered by a 2.0T turbocharged four-cylinder engine, which is Volkswagen's latest EA888 evo4 engine. The engine is available in both high and low power versions, the high version has a maximum power of 265 horsepower, and the low version has a maximum power of 231 horsepower. Volkswagen Tuon's 2.0T engine is completely different from the SAIC Audi Q6, and its maximum power is only 220 horsepower. With different models and higher power, the SAIC Audi Q6 will inevitably use a body architecture that caters to the new engine, and naturally it will not be a shell version of Volkswagen Tuon.
It is undeniable that the platform positioning of SAIC Audi Q6 is not high, but from the perspective of model positioning, it is understandable to do so.
Despite these years of efforts to change to youthfulness, Audi has never reversed the traditional perception of business positioning. The establishment of SAIC Audi is to make up for the shortcomings of FAW Audi, so the brand clearly takes the non-commercial route. SAIC Audi's first model, the A7L, combines "executive comfort" and "driving pleasure" to determine the positioning of "C+ performance executive car". Not only does it not have much impact on models such as the Audi A6L, but it can also grab some potential consumers of BMW and Mercedes-Benz with new products.
SAIC Audi Q6 to distinguish the past Audi SUV, naturally can also learn A7L fusion sports and business attributes. But the handling of SUVs is inherently inferior to that of cars, and it obviously does not make much sense to build a coupe SUV. In addition, the coupe SUV is not "rigorous" enough, completely contrary to the image of Audi, and the market acceptance is bound to be very limited. Therefore, to create a different SUV than the past, you need to work non-commercial attributes. The most prominent feature of the SUV is its large size and relatively abundant driving space. Therefore, saicid Audi Q6 is most likely to be the positioning of the main high-end "daddy car".
As you can see from the name of this car, it is actually aimed at the market segment between Q5L and Q7. The target group in this field is mostly successful bosses or executives. In a work environment, the target group is driven by a full-time driver. In private time, they don't want the driver to be too involved, so they choose to drive themselves. Based on this insight, SAIC Audi must abandon its previous business characteristics and make Q6 more able to meet the life and travel needs of the target group - changing the driving business characteristics and expanding the life attributes of the car.
Looking back at saicus Audi Q6, MQB EVO platform transforms driving products, oversized body can carry more people and things, and at the same time enables the family design with "Kirin" as the core concept, just like a "Daddy Car" look. Therefore, regardless of whether SAIC Audi Q6 can be a great success, at least the MQB EVO platform is in line with the model positioning. In fact, from the perspective of the best-selling of the ideal ONE, the "Daddy Car" market still has a lot of development potential, and the SAIC Audi Q6 may really be a hit.