According to the statistics of the Federation of Passenger Vehicles, the domestic narrow passenger car market sales reached 1.25 million units in February, an increase of 5.4% year-on-year and a decrease of 39.9% month-on-month, of which the total retail sales of the TOP15 car companies were 946,000 units, and the market concentration was 75.2%, down 0.6 percentage points from the previous month. Combined with the production and batch sales data in 2022, although there were many sporadic epidemics in the east in February, under the support of family epidemic prevention demand and school season demand, it boosted the growth of the overall market (17.9%/14%), especially BYD, which focuses on new energy models, became the new runner-up by relying on the retail sales of 89102 vehicles in February, up 340.4% year-on-year.
However, due to the impact of the Spring Festival factor in February, the car sales data is generally the lowest point of the year, we may wish to pull through the data of January and February, and it is often easier to predict the trend of some of the automobile market this year.
Overall look at the performance of the top 15 retail sales of manufacturers in the first two months of this year, 10 companies fell, 1 company slightly increased, only BYD, Guangqi Honda, Huacheng BMW, Chery Automobile four belong to strong growth, of which BYD is close to the same period last year tripled retail sales (184134 vehicles), in one fell swoop to the sixth position of the list, more exaggerated is that the sales of new energy models accounted for more than 97%. At the same time, Chery Automobile's new energy models, which also have a significant growth trend (18.8%), also account for 26.9%.
We need to know that the average penetration rate of new energy vehicles will reach 15% in 2021, reaching 22.6% at the highest in December, considering the recent rising oil prices and more mainstream car companies in the new energy market in 2022, it is almost possible to judge: those who get the new energy market, get the world (growth potential).
On the other hand, from the sales data of various market segments, the new car effect is still continuing, especially the sales growth of CAR companies in the three-line operation of SUVs, cars and MPVs is the most obvious, such as Guangqi Honda and BYD, the former's Accord, Odyssey, Binzhi increased by more than 25%; the latter was fully exploded after the launch of DM-i models, Qin increased by 1097.6% compared with the same period last year (51043 sales in January-February, the fourth in the current car list), song year-on-year growth rate is also as high as 119.1% (46,981 vehicles were sold from January to February, second only to the 52,108 Haval H6), and it successfully squeezed out the Haval H6 in February and successfully topped the SUV sales list.
Considering that the next Song MAX, Han and other models will also launch DM-i versions, BYD is bound to become the biggest beneficiary of the new energy trend, and will also make the Great Wall, Changan, Geely and other largest competitors in the same price and the same level of market lose some of the target customers.
As can be seen from the above data, basically this year's annual production and sales of independent brands top 5 will usher in a reshuffle, the top seat is still between Changan Automobile and Geely Automobile, and BYD is likely to rank among the top three in the total sales of independent brands for the first time, followed by Great Wall Motors and SAIC-GM-Wuling.
On the side of the joint venture car companies, although from the overall sales point of view, faw-Volkswagen + SAIC Volkswagen's total sales in the first two months are still in the dust of the joint venture car companies, but from the retail data of the top 15 car companies in February, the market share of the five Japanese car companies has surpassed the German car (three, 17.7%), reaching 22.5%, up 5.9 percentage points from January, almost exactly the decline of German cars compared with January (5.8%), which is enough to see that the sales of Japanese car companies are still strong, and the supply chain recovery is good. The market share of U.S. cars was basically the same as that of the previous month (5.8%), and the market share of independent brands (six companies) was 29.2%, down 0.8% from the previous month.
Therefore, even if Volkswagen's single-brand sales will still lead the joint venture brand at present, if the five Japanese car companies can really complete the announced million target this year (the total number of German and Japanese cars in 2021 is about 4 million), the Market Share of Japanese Cars and the Prime Minister may officially surpass German cars - the five Japanese joint venture manufacturers will list new energy models this year, making up for the gap in the layout of the new energy market, in addition to the upcoming Lingdu L, This year, Volkswagen is more for the old model to upgrade, and Toyota has launched a number of new SUV models in the first three months of this year, Dongfeng Nissan will also bring a four-cylinder engine to the X-Trail, the additional increment is obviously more sufficient.
Of course, the competition between the five Japanese car companies will also become more beautiful, not to mention how much sales growth can eventually be brought about by new energy models, in the case of production capacity gradually returning to normal levels, each car company's respective demand for 100,000-200,000 sales growth targets need to compete for potential buyers in various market segments, especially models like type, Corolla Ruifang, Weisa, Fenglanda, etc. What needs to be overcome is the most competitive segment of the joint venture car and SUV.
Ah Chuan said car
As mentioned at the beginning of our article, "those who get the new energy market, get the world", BYD's rapid growth momentum has proved to all OEMs: no matter how high the proportion of sales of traditional fuel vehicles itself is, it must face the fact that the penetration rate of new energy vehicles is getting higher and higher, and in the context of high oil prices and carbon neutrality, the new energy market is undoubtedly the largest growth potential and consumption potential in all market segments, or even one of them.