Since its release, the Polar Star brand has been very hot in China, because its predecessor is a high-end brand from Volvo, the overall design and tonality of Pole Star are very noble, which also has a lot to do with the lifestyle of people in Scandinavia.
At present, there are two models under the Polar Star brand, and the names are also very easy to remember, namely Pole Star 1 and Pole Star 2.
As the first model after the independence of the Polar Star brand, the overall design is more radical, and it is also used as a ceiling model of the Pole Star brand, with a price of up to 1.45 million, and its performance is also very extreme.
The emergence of Polar Star 2 is more people-friendly, its price range is 257,800 - 338,000 yuan, and the competitor is also a Model 3 from Tesla, but the performance in the market is not ideal, perhaps because of the problem of brand setting.
However, these early products did not interrupt the thinking of the Polar Star brand, and at present, the Pole Star brand has launched a new Pole Star O2 concept car, which is positioned as a sports car and has a convertible structure, and the overall product positioning is still in line with the high-end positioning of Pole Star.
From the design of the concept car, Polar Star O2 adopts a family-style design style, the overall sense of design is still very strong, from the side of the body, there is a sense of GT design, which is still very worthy of everyone's attention.
In the design of the front part, the Polar Star O2 feels more like the immediate visual sense of a million sports cars, and the two iconic daytime running lights look very recognizable, which can be said to be sharp.
The low front shape of the car allows this model to have a high enough attraction in the traffic flow, as a pure electric vehicle model, the emergence of Polar Star O2 can bring stronger competitiveness to the current domestic electric vehicle market.
In fact, the most fascinating thing about Polar Star O2 is the open-top design, in the current domestic new forces car manufacturing enterprises, in the product or to the traditional shape, whether it is a car or SUV model, are catering to the actual needs of users, really willing to produce similar to polar star O2 this kind of products of the enterprise is very few.
In the face of the high demand for products in China's new energy market, the emergence of Polar star O2 can cater to the needs of a small number of users for personalized products, from a high-end, exquisite, niche perspective, it is a better way.
In terms of interior design, Polar Star O2 still adopts a family-style design language, and the overall visual experience is still simple and generous, which also makes our aesthetic return to a more rustic environment.
But simplicity does not mean a short answer, Polar Star O2 still retains a lot of sense of technology, such as a larger screen on the center console, integrated a variety of functions of the vehicle, the overall design is very coordinated.
At present, the official does not give too much about the power parameters of this model, but from the overall design point of view, its power performance will certainly not be too weak, and the use of open-top design, will certainly be able to get more user attention.
At present, the Polar Star brand does not have much sales performance in the Chinese market, the main reason may be because the early dissemination of the brand is not deeply rooted in the hearts of the people, or perhaps the current competition of domestic new energy vehicle brands is too fierce, resulting in its popularity is not high enough.
However, from the perspective of product strength, the price of Polar Star 2 seems to be very close to the people, and perhaps the problem of sales can only be answered by time.