How crazy is the electric vehicle market? I believe that friends who are ready to buy recently, or have already bought, should be deeply touched.
Tesla, which has risen in three rounds, Xiaopeng, whose official has risen by tens of thousands of dollars, and even Volkswagen ID. have all increased their prices by several thousand yuan. Many consumers believe that if they simply buy trams to save fuel costs, it has now become a "false proposition".
Regarding whether electric vehicles save money, this article will not discuss. But in the face of almost all brand official price increases, in a small corner there is such a car, it is noble, excellent performance, but it is always difficult to think of it, it is the Pole Star 2.
Honestly, the first contact with the Polar Star brand should have been a few years ago, when Pole Star was not called Pole Star, but existed independently as Volvo's performance division. The blue Volvo Polestar V60 should be the most impressive representative, at that time the Chinese market this car discount of 100,000 people did not buy, and now it has become a wealth management product, it is inevitable to sigh.
Nowadays, Polestar has changed from a track full of oil flavor to an urban electric vehicle with petty bourgeois colors, whether it is brand value or its own product performance, PoleStar 2 should be quite capable of fighting. But what about reality? In February this year, the sales volume of the Polestar 2 was only 144 units, and the Tesla Model 3, which was known as the most direct competitor at the time, had already run into the market performance of 20,000+ units per month. Such a huge gap can't help but make people wonder, what is wrong with Polar Star 2?
In terms of brand power, as Volvo's electric vehicle brand, Polar star should be completely inferior to Weilai, Xiaopeng and even BYD, which are independent electric vehicle brands. But the problem is that PoleStar doesn't seem to be determined to become a mainstream electric brand! Up to now, there are only two models on sale, one is the Guide Price 1.45 million PoleStar 1, and the other is the Pole Star 2 with a guidance price of 257,880-338,000 yuan. For consumers, spending 1.45 million to buy Polar Star 1 is obviously a fantasy, so Pole Star has been established for several years, and the only thing that can be taken is Pole Star 2.
So how is the polar star 2 product force? From the perspective of product design ideas, Polar Star 2 is a model that is completely adhered to the European design ideas. In terms of design, space, and configuration distribution, there is still a significant deviation from domestic consumers' preferences for cars. Especially in terms of spatial performance, the rear seat performance of the Polestar 2 is even narrower than that of the Tesla Model 3, which is also an important reason for its poor sales. On the endurance, performance, space, PoleStar 2 is not as good as the competitors, there is no advantage in the price, naturally it is gradually marginalized by the market.
However, just recently, with the increase in the price of a large number of electric vehicles, the cost performance of polar star 2 seems to be gradually highlighted. I don't know if you have paid attention to it, the current offer of the Polar Star 2 car in the terminal market is really very "powerful". Taking the 485-kilometer single-motor standard endurance version as an example, after the optional 30,000 yuan driving bag, its actual landing price is less than 200,000. Even in many cities, the Polar Star 2 has also been reported to be sold at a 40% discount. But despite this, we still didn't see too many Polestar 2 running on the road. Believe the reason for this, PoleStar knows better than anyone...