The Geely Polestar brand is in dire need of an epoch-making product for transformation, and just as it is about to enter the new year, Polestar 1 announces its delisting from the US market. This car is the pioneer of the Polar Star brand, but also a product jointly created by Geely Automobile and Volvo, the appearance gives scandinavian classic minimalist style, and the platform architecture and manufacturing rely on Geely Automobile.
The sales road of Polar Star 1 is not smooth, in addition to China, the US market is also one of its main battlefields. It is planned to enter the North American market from 2019 Polestar 1, planning to sell 1500 units, but the actual annual delivery volume is only 600 units. But new hope will always come with grief, and it's Polestar 2.
Polar star 2 orders in North America are hot
According to Greg Hembula, head of Sales at Polestar North America, "Orders for the Polestar 2 model that entered the North American market last year were hot and exceeded expectations. We have compressed 60% of the advertising time for the whole year to the last four months, just to give consumers more benefits. ”
In 2020, Polarstar 2 was listed in the United States, of which long-endurance, dual motor first limited edition charge can run 249 miles, about 400 kilometers, quickly attracted the attention of American consumers. For the 2022 model, Polar Star Automobile has lowered the price of the entry version of the long-endurance dual motor of the Polestar 2 to $51,200, and added a long-range single-motor version at a price of $47,200. The long-range single-motor version is more efficient, with a full charge that can last up to 270 miles and about 435 kilometers. It is expected that at the end of December this year, Polestar Automobile will also launch a standard endurance version in Europe and Asia.
Polestar 3 is even more exciting
Polaris Auto expects to launch more new cars in the future, and is now known to include the Polestar 3 as well as an SUV model, when the Polestar brand will really play a role in the market segment. The official person in charge said that Polestar Automobile will open the scheduled door of Polestar 3 in 2022, and it is expected to carry out mass production at the end of 2022 or the beginning of 2023.
Polestar 3 concept car
Polestar 3 will be built on the Volvo SPA2 platform architecture, which will also launch a new Volvo XC90 EV pure electric model. The SPA2 platform architecture is volvo's latest development of a new generation of retractable product architecture, so in addition to the slightly different wheelbase wheelbase, paint painting and interior assembly will be shared, which will greatly save costs in the production and manufacturing process.
Polestar 3 will be with pure electric XC90 "called brother and brother"
Thomas Ingenlath, CEO of Polestar, said in an interview with the media: "Polestar 3 and the new generation volvo XC90 will come from the SPA2 platform architecture, and some basic configurations and technologies will be shared, but they are two completely different models. Thomas Ingenlath also said: "We don't make vehicles ourselves, our factories are OEM for Volvo or Geely's global factories, which is the most wonderful thing about the way we do business." ”
Polar Star 4 camouflage prototype
The Polestar brand is manufactured in the United States based on the Volvo factory, so it has an advantage in vehicle delivery time, and all that remains to do is to increase the popularity of the Polestar brand in the hearts of American consumers. From the current point of view, there are still a lot of Americans who do not know what the Polar Star brand is for. Therefore, the next plan is to launch a touring event in 33 cities in the United States, which will provide test drive services for consumers.
Creating a new Polestar Spaces
At present, the Polestar brand has opened 25 authorized stores in the United States, officially known as "Polestar Spaces". Because the number of exhibition vehicles is limited, the "Polar Star Space" does not have a service area in the traditional dealership, but relies on digital displays for ordering and delivery. However, after research, it was found that American consumers prefer to buy a cash car.
The Polar Star brand will continue to expand the "Pole Star Space" in the future, and it is expected to continue to open 5 stores in the United States in 2022 and expand the sales of online stores to 30. By 2023, the number of dealers will increase to 50. The sales service will be completed through volvo dealer channels, and the Polestar brand will also provide free roadside assistance within 150 miles of the Polar Star Space, supporting light maintenance services for trailers, tires and brakes.
Thomas Ingenlath, CEO of Polarstar Brand, finally said: "Polestar brand will focus on Europe and North America, and by the middle of this century, the sales share in Europe will reach 40%, and the rest of the sales share will be divided equally between North America and Asia. At present, the Polar Star brand is expanding to 14 countries and regions, and plans to expand to 30 countries and regions by 2023. ”