On February 10, Polestar, a global high-performance electric vehicle brand, announced that the latest brand promotional video will debut at the Super Bowl on February 13, 2022, which is also the first time that polar star promotional film has appeared in this widely watched international popular event.
The promotional video revolves around Polaris' "uncompromising" brand spirit and highlights the high-performance electric vehicle Polestar 2. Just like Polar Star's products, the promotional video's minimalist and refreshing presentation completely breaks through the traditional expression of large-scale event advertisements.
Polar Star 2
The promotional video style follows Polar star's consistent minimalist style, with a high visual impact of black and white contrast to clearly convey the brand message.
"We are thrilled to present Polestar to everyone at the Super Bowl sporting event," said Thomas Ingenlath, CEO of Polestar, "We are an ambitious young brand." From design to performance to our commitment to sustainability, we have always adhered to the "no compromise" credo. The Super Bowl is also the perfect vehicle for Polestar to further raise brand awareness in the U.S. and beyond. ”
The Super Bowl ad will help Polar Star's brand power growth. In January 2022, Polestar announced that it will reach its global sales target of 29,000 units by 2021, with a year-on-year growth rate of more than 185%.
In 2021, Polestar also announced plans to launch three new models in the next three years, the Polestar 3 as a luxury high-performance pure electric SUV, will be launched in 2022, and both in China and the United States.