Write on the front
As we all know, 2021 is the first year of China's "double carbon" goal, and it is also a year of rapid growth in the new energy market. Driven by the "double carbon" goal, the pace of transformation and upgrading of the "new four modernizations" of the automobile industry is accelerating, and the market competition will become more intense. Riding on the east wind of the environment, various car companies have made great efforts in the new energy market and have made great progress. Except, of course, for PoleStar Cars. Speaking of Polar Star Motors, it is estimated that most people do not know that although they have been backed by Volvo and have entered the market for many years, their popularity is very low, and their sales in the Chinese market are few.
So, today we will talk about Polar Star Motors:
Polestar, an electric vehicle brand from Northern Europe, has always adhered to the brand concept of purity, pioneering and high performance. Since its inception, with its extremely thoughtful minimalist design, it has continuously driven innovation and technology and sustainable development, aiming to bring the best and most beautiful travel experience with even light impact. Speaking of popular points, Polestar is a high-end electric vehicle brand jointly established by Zhejiang Geely Holding Group and Volvo Cars in 2017, and the models currently on sale are Polar Star 1 and Pole Star 2.
It looks beautiful, but what about reality?
As a new energy vehicle brand jointly held by Volvo and Geely, it can be said that Polestar has a dazzling life.
It is said that "it is better to cool off with your back against a big tree", but it does not seem to work on the Polar Star car. From the current point of view, the Chinese market has not stirred up too much splash. Most of its current sales come from foreign markets.
Let's take a look at two products from Polarstar.
Pole Star 1, which is the first model of Pole Star, has a very high value, more like a concept car shuttled from the future, and its simple and stylish design style is easy to impress on onlookers. The interior is exquisitely crafted and the materials are of the highest quality. The power and handling performance are remarkable. However, its guidance price of 1.45 million yuan is prohibitive. After all, there are models such as porsche palmera and Mercedes-Benz AMG GT in the same price segment. It is impossible for users who buy this price point model not to consider the value of the brand. As a result, it is said that it will only have 24 units in 2020, and it can only end in discontinuation. The poor performance of the market was the main reason for the suspension of production. After all, Volvo's design + power is really difficult to support this high price.
Selling well in Northern Europe, but rarely asked in China, this is Polar Star 2. In fact, in the field of trams, the layout of Polestar Polestar is really a predecessor level early, and I don't know whether it is limited by technology or a mistake in the judgment of the new energy market, Polestar has not been able to catch up with this wave of trams.
A few days ago, the new Polar Star 2 was officially released, and the new car ushered in an upgrade in terms of technology and configuration. Correspondingly, its main competitor is still the Tesla Model 3.
In terms of appearance, the new car still follows the design language of the current model, the overall shape is simple and stylish, and the headlights of Quake still have a high degree of recognition. In terms of details, the new Polar Star 2 also adds two body colors and two interior colors, and comes standard with a new 19-inch rim, while also optionally fitting a 20-inch rim.
The rear shape of the vehicle is also simple, and the visual effect is obvious after the C-shaped taillights are lit. In terms of materials, the body and wheels of the car are made of aluminum made from renewable energy, which reduces its co2 emissions by about 600 kg. Inside, the new car also uses a large number of renewable and recyclable materials.
In terms of power, the single-motor model of the new car has also been adjusted for the battery, with a capacity of up to 69 kWh, a WLTP range of 474 km, and a maximum DC fast charge power increased from the previous 130 kW to 170 kW.
Written later
As some netizens said, out of the new model, halo, the old model has not been seen once on the street, too high and cold! In fact, whether it is a pole star or a new pole star 2, it is not only high cold and low popularity. Mo said that compared with Tesla Model 3, that is, compared with many new car-making forces, what are the advantages? You say that its appearance is good, but which car has a bad appearance? What's more, if you look closely, you can still find the shadows of Volvo and Geely, and the originality is not high. You said that it has a strong sense of science and technology, just kidding, in the matter of intelligent technology equipping, our Chinese department is the real "master". That's better than performance! With a price of more than 250,000, WLTP can last 474 kilometers, compared with the endurance standard of domestic electric vehicles starting from 600 kilometers, is it not a bit crushed!
Therefore, we can predict that PoleStar 2 in the Chinese market, is still two words, no drama! unbelief? Let's wait and see!