In the years of the development of new energy vehicles, many strong brands have emerged, and tesla, an electric vehicle giant, counts one. However, compared with emerging forces such as Tesla, traditional luxury car companies have never shown a bright market performance. Especially the second-tier luxury camp, it is extremely embarrassing, as volvo and Geely jointly controlled the new energy vehicle brand, PoleStar is such a existence.
Speaking of PoleStar, originally Volvo's high-performance modification division, it was officially operated independently in 2017. After independence, Polar Star also launched Polar Star 1, but this car is not cheap, the domestic price is as high as 1.45 million, the expensive price also makes many people stunned, of course, the final result is that the sales are very dismal.
The cruelty of reality also had to make Polestar "bow its head" and launch cheaper models, and Polestar 2 appeared at this time. Compared with the unattainable Polar Star 1, the pricing of Pole Star 2 is obviously much more normal, and the official price of the first version is 418,000 yuan, which is less than a fraction of Polar Star 1. The subsidized after-sales price of the single-motor standard endurance version model launched later was as low as 252,800 yuan, and unfortunately, the Pole Star 2 did not revitalize the Pole Star.
In terms of sales, Volvo is still very dissatisfied with the performance of Polestar, and has not announced its specific sales in the domestic market. Looking at the global market, polaris' cumulative sales in 2021 are only 29,000 vehicles, which is not passed. After all, the high price of Polar Star 1 can not sell many units, mainly Polar Star 2 is in the pocket, but its sales of less than 30,000 units a year are indeed dismal, not to mention comparable to competitor Tesla Model 3.
On the one hand, the product power of Polar Star 2 is not outstanding, and its proud selling point lies in the sense of design and environmental protection interior, which is a bit outrageous. What you know is that under the leadership of giants such as Tesla, everyone is now more concerned about new energy in terms of endurance, intelligence and OTA, so how can the "noble interior" promoted by Polar Star poke at the pain points of these consumers?
On the other hand, Polar Star 2 doesn't have any really fragrant advantages. Taking the Model 3 as a comparison object, the Polestar 2 is first of all inferior to the former in terms of performance, although the Polestar was once Volvo's high-performance modification department, but this trait was not shown on the Polestar 2, and its zero-hundred acceleration was 7.4s, while the Zero-Hundred acceleration of the Model 3 standard endurance model was 5.6s. At the same time, in terms of body size, the wheelbase of the Model 3 reaches 2875mm, which is 140mm more than the Polestar 2. However, in terms of cruising range, polestar 2 has 17km more than the standard endurance version of model 3. But this is not nothing, because Tesla's own supercharge is undoubtedly a plus, and Tesla is really difficult to find a rival in terms of replenishment.
It is worth mentioning that the influence of the Polar Star brand is not high. Generally, cars are sold more expensive, in addition to the advantages of their own products, the added value of the brand can also be worth a lot of money. But unfortunately, volvo, as a member of the luxury camp, its own brand power is not too high, and PoleStar, as a Volvo derivative brand, is undoubtedly a little weaker. After all, BBA can follow the head in the electric vehicle market, not to mention Volvo.
Write at the end
Judging from the origin of the pole star, it has a very pure luxury gene, but this does not push the pole star to an ideal height. On the contrary, with the rise of new car-making forces, the brand, which has been independent for several years, has been gradually marginalized. In the face of such a tragic situation, Xiaobian can only say one sentence: "The heart is higher than the sky, and the life is thinner than paper."
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