On February 14, the Super Bowl advertisement of Polar Star Automobile was released, the plot was simple and direct and rude, directly satirizing Tesla and Volkswagen, and launching a provocation against the two giants of electric vehicles and fuel vehicles.
Interestingly, Sawyer Merritt, a Tesla shareholder and fan, retweeted the ad via personal social media.
"Volvo paid $7 million (about 44.51 million yuan) to play their electric car ads at the Super Bowl." It's a bold strategy to satirize Musk, Volkswagen, and other traditional car companies. ”
In response, Musk responded with a crying and laughing emoji in the comments section.
It is understood that in the 30-second advertisement named "Uncompromising" in the Polar Star Car, a photo of PoleStar 2 appeared in the film, which said "No".
This was followed by "dieselgate" and "conquering Mars" — referring to Volkswagen's emissions scandal and Elon Musk's obsession with SpaceX, respectively; as well as "empty promises" and "greenwashing," respectively.
The ad ended with "No.2" and switched to "Polestar 2," the company's Polestar 2 electric performance car.
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For the practice of PoleStar Automobile, many netizens joked that this money is worth spending, and I did not know that there was Also PoleStar Automobile before, and now I know.
It is reported that as a joint venture brand between Geely and Volvo, Polar Star Automobile is positioned as a high-end new energy brand, and currently has two models, Polestar 1 and Polestar 2, which are currently on sale.
