Gili Volvo gets things done! Polestar Auto Super Bowl advertisement released: Volkswagen, Tesla were mercilessly ridiculed

Although in the electric vehicle market, the presence of Polar Star Automobile is not too strong, but as a joint venture brand between Geely and Volvo, Polar Star Automobile also has the appeal to go global, and PoleStar Automobile naturally will not miss such a grand event as the Super Bowl in the United States.

February 14 news, Pole Star Auto's Super Bowl advertisement was released, the plot is simple and direct and rude, directly satirizing Tesla and Volkswagen, the two giants of electric vehicles and fuel vehicles, to launch a provocation to it.

In the 30-second advertisement named "Uncompromising" in Polar Star Motors, the content is very simple, but it directly pokes at the point.

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Photos of Polar Star 2 appear with "No" written on it, followed by "dieselgate" and "conquering Mars" — referring to Volkswagen's emissions scandal and Elon Musk's obsession with SpaceX, respectively; and "empty promises" and "greenwashing."

The ad ended with "No.2" and switched to "Polestar 2," the company's Polestar 2 electric performance car.

In a statement, Polestar CEO Thomas Ingenlath said, "We are a young but ambitious brand and we believe in 'no compromise', which is reflected in our design language, sustainability programs and automotive performance. ”

"We also hope to share this philosophy through this ad. This is a great channel to further increase brand recognition in the U.S. and elsewhere. ”

The Super Bowl, the NFL's annual championship game, has been the nation's highest-rated television show for many years and has gradually become an unofficial national holiday in the United States.

The 56th Major League Soccer (NFL) Finals, the Super Bowl, will be held on February 13 at the SoFi Stadium in Inglewood, California, local time, with the lowest ticket price offered by the organizers of the event being $5,300 (about 34,000 yuan).