Polestar, a brand of high-performance electric vehicles, achieved sales of more than 2,080 units in the Chinese market in 2021, an increase of 471% year-on-year. With the further decline of China's new energy vehicle subsidy policy in 2022, The main model of PoleStar, Polar Star 2, officially increased in price from January 1 this year, involving two models with low and medium distribution, with an increase of 5,000 yuan. After the price adjustment, the official starting price of the PoleStar 2 is 257,800 yuan, which still has a price advantage over the Tesla Model 3, which has also just risen in price.
The specific changes brought about by the subsidy policy are: after the national subsidy of 30%, under the national subsidy policy for new energy passenger vehicles in 2022, the subsidy for pure electric vehicles with a pure electric mileage of 300-400 kilometers will be adjusted to 0.91 million yuan, a decrease of 3,900 yuan compared with last year; the subsidy for pure electric vehicle models with a pure electric mileage of 400 kilometers or equal to 400 kilometers and priced at less than 300,000 yuan will be adjusted to 12,600 yuan, a decrease of 5,400 yuan compared with last year.
Recently, there have been many news circulating on the Internet about the promotion of Polar Star 2 at a "fracture price", and even rumors that a single-motor standard endurance version model can pick up the car for less than 200,000. In this regard, the online car market called a number of dealers of Polestar in Beijing and Shanghai, and the other party clearly denied the above rumors, and said: At present, the car purchase will send 5,000 yuan of electricity cards, and there are cash offers ranging from 5,000 to 10,000 yuan.
In 2021, the global sales of the Polestar brand were 29,000 units, an increase of 185% year-on-year. Meanwhile, Polestar's domestic sales exceeded 2,080 units, up 471% year-over-year, with the vast majority of sales coming from Polestar 2.
The price increase of some models of Polestar Polestar 2 may have a certain impact on sales in the short term, but looking at the entire new energy vehicle market, many new energy brands are also increasing prices. After the completion of this round of price adjustment, a new market competition pattern will be formed: models that rely too much on subsidies will be difficult to maintain, and models with real product strength will have more competitive advantages.