Recently, Polestar (Polestar) released its 2021 annual sales data, And Polestar's cumulative sales in the world reached 29,000 vehicles, an increase of 185% year-on-year. It is reported that the source of sales growth of the brand mainly comes from Europe and the Asia-Pacific region, which may be related to the identity of the Sino-Swiss joint venture of the Polar Star brand.
Polar Star 2
As an electric vehicle brand launched globally, in the past year. Polestar has a strong performance in overseas markets, its global business has expanded from 10 markets to 19, and the number of retail outlets in the world has more than doubled to exceed 100. In addition to Polestar Space in the city center, Polestar is also actively launching a new concept of Polestar Destination located on the outskirts of the city, with its first store opening in the suburbs of Gothenburg, Sweden, in December 2021. In the domestic market, Polaris achieved a year-on-year growth rate of 471% in 2021, and the retail network increased from 15 to 20, covering major electric vehicle sales markets such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and so on
Polar Star 3 spy photo
Thanks to its excellent performance in 2021, Polestar hopes to further expand its global presence this year. Polestar plans to cover at least 30 markets in the world within two years, and enter the European markets such as Spain and Portugal in the first half of the year, while gaining a foothold in the United Arab Emirates, Kuwait and other Middle Eastern countries. In the construction of global retail outlets, Polar Star plans to increase by 50% to 150 on the basis of last year to further improve the coverage of stores. In terms of models, Polarstar has launched two models and both are produced in China. In the next three years, Polar star will launch a new model every year, of which the Pole Star 3 that will be launched this year has previously released spy photos, and according to media reports, the car will be equipped with Luminar aurora radar, Nvidia automatic driving SoC chip and other intelligent hardware, which may have a good performance in automatic driving.