Recently, the Tianyancha APP showed that Jiangsu Da monkey e-commerce Co., Ltd., which is wholly owned by Yadi Technology Group Co., Ltd., was fined twice by the Wuxi Xishan District Market Supervision and Administration Bureau for violating the regulations on the management of advertising content and its subordinates, totaling tens of thousands of yuan.
The reason for the punishment is that someone purchased the relevant products in the official flagship store of Yadi Electric Vehicle and found that the products in hand did not match the promotional page. The official page advertises that its products use graphene batteries, but the actual hands are lithium batteries. In addition, in the "1 yuan booking free single half price 100 yuan red envelope" activity held by Yadi during the Double Eleven period, the activity rules announced by the platform were inconsistent with the rules announced in the live broadcast.
According to the wisdom car pie, Yadi Electric Vehicle was established in 2001 and is headquartered in Wuxi, Jiangsu Province. It is a leader in the electric vehicle industry, with a sales network in 88 countries around the world, more than 35,000 terminal stores, and the world's first sales volume for four consecutive years, with a turnover of about 19.36 billion yuan in 2020.
Yadi electric car
At present, the official flagship store of Yadi Electric Vehicle has a number of electric vehicle products that are on sale, and the product price is about thousands of yuan. Yadi officials have not yet responded to the news of the fine, but we hope that these electric vehicle manufacturers can optimize their sales processes, strictly control marketing methods, and bring users a better purchase and use experience.