【Smart Car Pie News】Logo is an important element of car brand recognition, with the development of the brand, the logo will continue to change. As a long-established brand with more than 100 years of establishment, Buick has made many adjustments to the logo in so many years. According to the latest news obtained by the Smart Car Faction, the Buick logo will usher in a major update, what will the classic image of the "Three Shields" become?
On the right is the new logo style
According to foreign media reports, Buick registered and applied for a new brand logo at the United States Patent and Trademark Office (USPTO) on March 16, local time. According to the trademark description, it can be used in the fields of "motor vehicles" and "automotive electronic keys", including peripheral products such as glasses, cups, clothing and umbrellas.
Let's look at the new logo: Buick has eliminated the circular encirclement commonly found on car logos, making the new logo look more inclusive. The classic "three shields" element is still an unshakable foundation, but compared to the current logo, it has also made major design changes. For example, the arrangement was changed from diagonal to horizontal, and the specific style of the shield was also updated, and a polyline was added in the middle, which made the overall appearance less sharp.
Buick new logo hypothetical diagram
Foreign media believe that in practical applications, Buick's new logo is expected to continue to use red, silver gray, blue three iconic color collocation. In order to match the trend of electrification, this new logo should be able to shine on electric vehicles, as Volkswagen and Nissan have done before.