Speaking of the Polestar brand, I believe that most consumers are most impressed by its minimalist and spontaneous model design, whether it is the design of Polestar 1 or Polestar 2, let us feel a strong Nordic atmosphere.
Although most consumers are very comfortable with the design of the Polestar model, the sales volume of the Polestar in the Chinese market is particularly sluggish. As a high-end pure electric vehicle brand under Volvo Cars, it cannot be said that it has no strength, which is not, PoleStar has officially released a new concept car: PoleStar O2.
If you are familiar with the polar star brand of small partners, then the first time you see pole star O2 you will definitely think of pole star's first concept car pole star precept, the two cars are similar in that pole star O2 is also an electric sports car, the difference is that pole star O2 is a hard-top roadster, and not only a sports car, but also comes with a set of professional entertainment tools, an automatic movie-level aerial drone, which can be called "buy a car and send an airplane".
The most basic element of a sports car is always a beautiful appearance. Polar Star has never disappointed in terms of design, with angular lines and sharp headlights, plus a light blue paint, a cold breath.
In the side part, the shape of polar star O2 is also very muscular, and the concave and convex sculptural lines are very stylish. The rim is the finishing touch, through the combination of polishing and all-black spokes, outlining the shape of a large hollow cross, full of futuristic feeling.
In the rear part of the car, the slender through taillights adopt an inverted U-shaped design that is very eye-catching, giving people a sci-fi and sharp feeling. Under the taillights, the Polar Star O2 uses an exaggerated aerodynamic encirclement, and the air duct design on both sides hints at its good sporty performance, highlighting its own sports posture as a sports car.
In terms of interior, the design style of Polar Star O2 is still highly consistent with the appearance, and the horizontal and vertical lines plus the design of the double screen are very simple. It is worth mentioning that as a future sports car, the interior of the Polar star O2 uses a large number of recycled polyester fiber materials, including foam, adhesive, 3D knitted fiber and non-woven fabric lamination, which is not only conducive to simplifying the steps of recycling, but also reduces the weight and waste problems, and greatly improves the environmental protection of the whole vehicle.
What's even cooler is that geely's UAV brand Wofei Changkong is also equipped with an automatic aerial drone for Polar star O2, which can take off and shoot driving pictures while the car is driving, and the maximum speed can reach 90 km / h. Polarstar engineers have developed an exclusive tail wing that can create a negative pressure area suitable for drone take-off in the rear of the vehicle, so that it can take off smoothly during the vehicle's driving process, which means that there is no need to stop and unload the drone, which is very convenient.
Although the start of Polar Star in the Chinese market was not smooth, we were deeply impressed by its high-end pure electric brand image and unique minimalist Nordic design style. In terms of products, Polestar is also developing at both ends, in addition to concept models such as Polestar O2 and Precept, there will also be Polestar 3, Polestar 4, Polestar 5 and other models for the mainstream consumer market in the future.
Previously, polestar cars debuted in its brand promotional film in the Super Bowl in the United States, and announced its future plans: in addition to the currently listed Polestar 1 and Polestar 2, the latest Polestar 3, Polestar 4, polestar 5 will be launched by 2024.
One of the fastest to meet consumers is the Polestar 3, scheduled to hit the market this year, a luxury high-performance all-electric SUV that will be produced simultaneously in both China and the United States. The Polestar 3 is positioned as a pure electric coupe SUV with dimensions similar to the Volvo XC90, which is also the Embla, and is also a SPA2 platform.
The Polestar 4, which will debut in 2023, is a pure electric crossover SUV. Previously, Polestar CEO Thomas Ingenlath said in an interview that the Polestar 4 is a pure electric cross-border mid-size SUV, positioned below the Polestar 3, and will take Porsche Pure Electric Macan as a competitor, with an estimated price of about 396,800 yuan.
Polestar 4 hypothetical diagram
Polestar 4 is post-Polestar 5, Polestar 5 positioning is a large GT sedan, and Polestar 3, is based on the SPA2 architecture platform to build, while Polestar 5 is also a mass production model of Polestar Precision concept car, the main competitor is Tesla Model S, is expected to debut in 2024.
Precept Concept Car
For now, Polestar has very few models, only Polestar 1 and Polestar 2, polestar CEO Thomas Inglatt said that these two models sold 29,000 units worldwide last year, to be honest, in terms of this data, compared with other new forces is still a little worse.
In Polarstar's plan, in 2025, Polestar's sales will be 10 times that of last year, that is, 290,000 vehicles. For Polestar, strength is only a matter of one aspect, whether it is popularity or consumer recognition, there is still a lot of room for growth, in order to achieve the expected sales, or have to add fire in these two aspects.
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