As consumers' personalized needs become more and more obvious, the automotive industry has also ushered in a new moment of change. Many car companies not only focus on the development of "running volume" models, but also do not forget to invest in performance cars. For example, Mercedes-Benz launched its own AMG series, BMW and Audi also own the M-power and RS families. They all attract the attention of young consumers with their outstanding power and avant-garde appearance, and make a positive contribution to expanding the brand's influence.
Although in the impression of the Chinese people, Toyota has always been a family car positioning. Its models often have a reputation for high retention rate and excellent quality, but they are relatively conservative and not too radical. But the advent of the Toyota GR changed that stereotype. The car not only has a very attractive shape design, but also has a strong explosion in power output, changing the mediocre thinking of other cars of the brand. As Toyota's sports division, gr 86, GR SUPRA and other products have been introduced one after another, and the topic has remained high.
In order to further create gimmicks, seize the high ground of public opinion in a new battlefield. In recent years, Toyota has continued to make efforts in the field of sports. It not only launched a variety of performance models, but also actively participated in various events around the world, winning recognition from many parties with excellent results and stimulating everyone's enthusiasm for car purchase in disguise. Although at present, Toyota's performance car is not as loud as the Volkswagen Golf GTI and the Civic Type-R, but it directly released a big move, and the Corolla high-performance version has directly become the focus of many media reports.
The reason for the launch of the Corolla High Performance Edition is that Toyota is actually well thought out. First of all, within the scope of the world, the series of models has a wide influence, and sales have been enduring for many years, and the popularity is also quite enthusiastic. Taking the domestic market as an example, although the competition situation is quite cruel, Corolla has been able to maintain a good performance of breaking 10,000 per month for some time, and even hit the peak of 30,000 in individual months. In addition, Corolla's excellent quality has long been deeply rooted in the hearts of the people, once in terms of performance, then its overall competitiveness will not be underestimated.
Toyota's plan to launch the Corolla's high-performance version is quite weekly, hoping to maximize the topicality. It is reported that the new car is expected to officially meet with everyone in October. In the early stage, it will only be sold in the North American market, and it is only limited to 90 vehicles, and it wants to attract people's attention with the "hunger marketing" strategy. Of course, it is not ruled out that the car will enter the country in the later stage, after all, Toyota will not give up the world's largest car market.
Since it is under the banner of high-performance version, the new car can of course not pull the crotch in terms of power. It is equipped with a 1.6-liter three-cylinder turbocharged engine, which may be quite critical of the number of cylinders, after all, its problems such as large jitter and noise are unresolved, which may affect the driving experience. However, the maximum power of the engine is 300 horsepower, which is still very powerful, and can give the body ample boost. In addition, the new car also supports four-wheel drive, making the driving experience more pure.
New cars are likely to be a little more general in terms of space, with a tight 4375mm length and 2640mm wheelbase. However, considering that the Corolla High Performance Edition generally does not have a full capacity, under normal circumstances, the co-pilot seat will have one more member, so the internal range of activities is still relatively generous. The new car is also very fine in the seat material, support and wrapping are the leading level of the same level, can effectively filter the road bumps, while relieving the neck and waist pressure.
In terms of appearance design, the main frame of the Corolla High Performance Edition is quite similar to the ordinary version of the model. But it has put a lot of effort into the degree of personalization, full of strong Toyota GR family style. Its more exaggerated wide-body shape not only has a more eye-catching visual extension, but also adds an air intake above the hood, which looks quite aggressive and avant-garde. The sharp headlights on both sides present a backward look, and the impact is self-evident. The oversized blackened grille demonstrates a sense of industrial strength and provides efficient cooling during intense driving.
The side of the Corolla High Performance Edition is layered by two waist lines, and the overall dive posture is also quite eye-catching. The large blackened wheels are very aggressive, and the tire shock absorption effect does not have to worry. The GR transparent lampshade at the rear of the car is highly recognizable, and the Toyota LOGO in the middle is also treated in a blackening method. The GR logo on the right highlights its unique identity, which further distinguishes it from the regular model. Bilateral double-output exhaust structures are common, but the small rear diffuser at the rear enclave is novel.
In many ways, the Corolla High Performance Edition has a certain strength. Its fully individual shape will be a plus, although the power is a three-cylinder machine but harmless. It is estimated that the car will have a certain impact on models such as the Honda Civic Type-R and the Volkswagen Golf GTI after the listing, and there is no need to worry about popularity in terms of topicality. In the future, Toyota will also rely on the GR concept to launch more performance versions of new cars, and it is expected that they can be smoothly introduced into China and show the strong charm of power.