A few days ago, E-Car News learned from the official that Ruilan Automobile recently held the first meeting of the first board of directors to establish its brand positioning and personnel structure.
It is reported that Ruilan Automobile was established by Lifan and Geely as a joint venture, with a registered capital of 600 million yuan, and both parties accounted for 50% of the shares. It has a complete research, production, supply and marketing system, and is positioned as a new potential energy for a new generation of power exchange travel. It is reported that the Ruilan automobile brand and related product information will be officially released in the first half of 2022.
In terms of model planning, Ruilan Automobile will plan to cover cars, SUVs, MPVs, and even logistics vehicles and light trucks, fully meeting the needs of different markets such as online ride-hailing cars, private cars, taxis, logistics vehicles, etc. Before that, some of the parameters of its three electric coupe sports cars were "SD3A-1", "SD3A-2" and "SD3A-3".
Ruilan's first power-changing model, the Maple Leaf 60S, was listed, with a price range of 139,800-169,800 yuan, and a NEDC cruising range of up to 415km, focusing on the B-end operation market.
Ruilan Automobile is establishing independent sales channels, jointly laying out at the B-end and C-end, and creating a diversified channel ecology through the full integration of online and offline.
In terms of power exchange services, Geely will build a total of 5,000 power stations in 2025, covering 100 major cities and serving 1 million power exchange models, as an exclusive power exchange brand, Azure will play a considerable role in it.