The year of the tiger car market opened, and new energy vehicles are undoubtedly the protagonists in the market. BYD, which won the domestic new energy vehicle sales championship last year, recently listed the first A-class pure electric SUV based on the e-platform 3.0 - yuan PLUS.
In terms of product strength, the yuan PLUS can be regarded as the top of the A-class pure electric SUV market segment, but in the market structure of the pure electric vehicle "dumbbell type", the A-class SUV has always lacked explosive models, and BYD, which has hit the million sales mark this year, will rely heavily on this new car.
"All-round" Class A pure electric SUV
BYD official news shows that the meta PLUS positioned as an A-class pure electric SUV has been officially put on sale, with a total of 5 models of new cars, the official guidance price is 131,800 yuan to 159,800 yuan, and the price can be said to have entered the most mainstream automobile consumption range.
The metaPLUS is based on BYD's latest e-platform 3.0, and the first mass-produced model of the platform is the Dolphin of the Ocean Family, which has reached the level of more than 10,000 monthly sales. The official also introduced that from the pre-sale to the listing of the yuan PLUS, the order has exceeded 20,000.
Thanks to the advantages of the high integration of the platform, the metaPLUS is equipped with an eight-in-one electric powertrain, the overall efficiency of the system is as high as 89%, the volume is reduced by 20% under the same power, the weight is reduced by 15%, the new car does not use the traditional distributed system architecture, and the body electronic control domain technology is adopted, so that the electronic and electrical system is highly integrated and lightweight.
(BYD dollar PLUS.) ）
Therefore, as a native pure electric A-class car, the space of the meta PLUS is almost not too short board, 2720mm ultra-long wheelbase, coupled with the rear seat support 4/6 ratio flat, the space is practical enough.
In terms of endurance and performance, the metaPLUS has a powertrain of 150kW peak power and 310N·m peak torque, horsepower reaches 204 horses, 100 km acceleration takes only 7.3 seconds, 100 km energy consumption is 12.1 kWh, in the family A-class car, there is already a little "steel cannon" flavor. The new car does not use the version with a range of 430 km and 510 km respectively, and the absolute endurance data is not too brilliant, but compared to the endurance, the selling point of the new car is more inclined to focus on safe blade batteries.
It is worth mentioning that in addition to domestic sales, the new car will also be exported to Australia and enter the international market.
Can you break the "curse" of pure electric A-class SUV
Last year, under the background of the industry's overall "lack of core", the production and sales of new energy vehicles achieved rapid growth, bydir, Tesla, GAC Aian, Wuling Hongguang and other car companies, have achieved good sales results, and the new forces "Wei Xiaoli" has also gained a firm foothold.
(BYD dollar PLUS interior.) ）
However, it is not difficult to analyze the market to find that the market structure of new energy vehicles still has an obvious "dumbbell type", that is, high-end and low-end models sell particularly well, the most typical example is Tesla Model 3, Y and Wuling Hongguang MINI EV, the main model of the new force "Wei Xiaoli", which also ranks at the forefront of the market segment, A-class models, A-class cars with AION S, BYD Qin as an example, also perform well, but at the top of the sales list, it is difficult to find A-class SUVs.
This is different from the fuel vehicle market, where many models with similar body sizes to the metaPLUS are high-volume models.
Therefore, the metaPLUS, which has no obvious shortcomings, has a fairly clear goal of becoming the mainstream car in the new energy vehicle market, which is also in line with the industry's prediction of the rapid growth of the new energy vehicle A-class car market.
Caambiz expects that the market volume of new energy vehicles will reach 5 million units in 2022, that is, there is more than 1.5 million units to grow on the basis of 3.5 million units sold in 2021. As more and more consumers take new energy vehicles as their first car, which makes new cars in the 100,000-150,000 yuan class have more room for growth, and yuan PLUS will target this "cake".
In January 2022, BYD's new energy vehicle sales reached 93,000 units, while fuel vehicles have "shrunk" to 2,254 units, and BYD has in fact become a new energy vehicle company with monthly sales of nearly 100,000. Based on last year's annual sales of 740,000 vehicles, BYD will rely on a variety of new cars on the e3.0 platform this year to officially launch an impact on annual sales of one million vehicles.
Producer: Nandu Automobile New Car Hot List
Nandu reporter Zhong Jianting