Author 丨 Du Yuxin
Responsible editor 丨 Li Sijia
Edit 丨 Chic
Market Overview: This is indeed a memorable moment.
In January, Hongqi HS5 surpassed BMW 5 Series with 85 vehicles to win the single-month model sales championship, which is not only a historic moment for Hongqi, but also a major breakthrough in the high-end of Chinese brands.
Annual sales exceeded 300,000 vehicles, which is the ideal that many second-tier luxury brands are looking forward to, and now Hongqi's ideal has been half realized in 2021. This year, Hongqi has set a sales target of 500,000 vehicles, and the data in January can naturally see the state of Hongqi's full firepower.
But whether Hongqi can rank among the top luxury cars for a long time may be uncertain. In January, hongqi's products, only 5 series of cars and SUVs entered the level of monthly sales of 10,000 vehicles, becoming the absolute pillar of Hongqi brand sales, but the 7 series and 9 series products showed an absolute gap compared with the 5 series, which is not like a natural transition law.
Some people say that Hongqi's sales model and established and clear customer base can indeed bring considerable sales data to Hongqi, just like this "accidental" victory, but the real sustainability should be reflected in the depth of youth and the influence of first-tier cities. What we are looking forward to must be a healthier red flag.
If you want to wear a crown, you must bear its weight, and don't forget, the championship is not so easy.
