The market for stable SUVs has become increasingly saturated, and personality SUVs with a sense of design are becoming the new favorite. On February 20, FAW Besturn B70S was officially rolled off the production line at Changchun FAW Ulsan Plant, with a total of 1.5T and 2.0T powered 7 models, with a pre-sale price of 110,900-143,900 yuan. In order to meet the trend of young users who like online shopping, FAW Besturn will adopt a new online booking mode on the B70S.
High value and high value with a new ordering model
Pentium B70S adopts elements such as the front face of the national tide "divine beast element" and the "Endeavor" low lying posture to create a new Chinese design of ultra-pulling wind; equipped with Pentium D-Life 5.2 AI intelligent ecosystem, L2 level automatic driving technology, digital key, electric tailgate and other black technology equipment, bringing fun humanized technology; integrating China FAW's more than 60 years of technology accumulation and car manufacturing heritage, The Pentium B70S has the safety gene of FMA architecture, equipped with the combination of 2.0T+6AT of Zhiqing Power. Accelerate 100 km/h into the 7-second club.
From FAW Besturn, we can see the positive innovation of traditional car companies in marketing. According to Wang Shengli, deputy secretary of the party committee, deputy general manager and general manager of the besturn sales branch of FAW Besturn Car Co., Ltd., the besturn B70S will innovate the sales model and bring a new experience to the "Z generation" through online booking. The user places an order online through the Pentium YOMI App, and the vehicle is delivered by the sales service store. In this way, users can get a clear and transparent price, but also eliminate the redundant bargaining links in the car purchase process, and the entire car purchase process saves time, effort and worry. In conjunction with the pre-sale of new cars, FAW Besturn provides Super "7" gifts for car subscribers, and launches a series of new pre-sale methods such as Super "+1" surprise "Koi Stuffy Pack" in the form of young people's favorite "open blind box".
【Reporter's Comments】
For many car companies at present, how to deeply understand the user's car purchase needs and tailor the right car for young users is an important proposition and a problem. As China's FAW's first self-owned coupe SUV, the Besturn B70S car is obviously moving towards creating a "hipster single product", and the price of 110,900 yuan is a high-grade price ratio in the compact SUV market. Under the new blueprint of the "14th Five-Year Plan", as an independent brand of FAW, the Pentium brand that has been developing for 16 years can be described as "starting from scratch" with the help of the Pentium B70S, and once again blowing the horn of the Pentium brand in an all-round way.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Li Guangman