Remember a few years ago, with an eye-catching T77, FAW Besturn successfully went out of the circle and entered the field of vision of more people, which also made FAW Besturn feel the power from appearance and design.
So after a period of silence, another eye-catching product came out.
On March 18, FAW Besturn B70S was officially launched. Positioned as a compact coupe SUV, the new car has launched a total of seven models with two power types, and the price range is 109,900 to 142,900 yuan.
Have to admit, as a ran car, B70S shape design is enough to stand out, the use of through-type middle net design, connected to the two sides of the split headlights shaped like a war, in order to be able to highlight its fierceness, in front of the new car also uses a large area of blackened grille, with the headlights under the overflow of claw decoration, is very eye-catching.
The sides adopt the usual slip-back curve of the coupe SUV, and the B\C\D columns are hidden design, showing the effect of a suspended roof. As for the size, the new car is 4555/1850/1515mm in length, width and height, and the wheelbase is 2750mm, which is roughly on the same level as the Mazda CX-4.
The rear part uses the double spoiler commonly used on sports cars, and the shape of the through-type taillights borrows from the design of the Great Wall Arrow Stack, which is also very innovative.
Inside, the B70S's center console is equipped with a 7-inch and 12.3-inch dual-screen design, and there is a touch- and knob-operated air conditioning control area below. In terms of vehicle-machine interconnection, the Pentium B70S is equipped with a smart ecosystem and smart home service called Pentium D-Life 5.2 AI, which can realize a number of interconnected services including telephone, navigation, audio-visual, voice assistant, and smart home. In addition, it is also equipped with 360-degree ring car image, ACC adaptive endurance, active braking, L2 level intelligent driving assistance, etc., and the intelligent aspect does not pull the crotch.
In terms of power, the Pentium B70S offers two engines. Among them, the 1.5T engine has a maximum power of 124kW and a peak torque of 258Nm, matching a 7-speed dual-clutch transmission; the maximum power of the 2.0T engine is 165kW, and the peak torque is 340Nm, matching a 6-speed Aisin transmission.
At the online press conference, in addition to announcing the listing of new cars, FAW Besturn also announced a new "635" brand strategy, which will achieve brand strategy transformation in 2023, with an annual production and sales of 300,000 vehicles; in 2025, it will reach 600,000 sales, of which new energy model sales account for more than 30%.
Although it seems that this goal is difficult for Pentium at present, from two perspectives, first of all, the Pentium B70S not only has the characteristics of high value and high configuration, but also the only 2.0T coupe SUV in the current auto market that has entered the 120,000 yuan level, just by virtue of these three points, it should attract many young consumers.
At the same time, the B70S conference is also very interesting, through the Xi'an APP, participants can shape their personal roles and enter the meta-universe venue, 360 ° full scene to watch the conference. In addition, the Pentium B70S has been restored in a 1:1 simulation ratio, where users can perform virtual test drives. At the same time, the Pentium Building has also officially "settled" in the dimensional world, and users can go to the Pentium Digital Exhibition Hall to learn more about the brand and product information, and play the concept of the meta-universe out of the "entity".
On the one hand, there are strong products, on the other hand, there is a leading concept, and I believe that the future FAW Besturn will bring us more surprises.