Accelerating the "galloping towards a better life", FAW Besturn once again creates surprises for users to travel. On November 18th, the "Trend New Rise Meets Extraordinary" FAW Besturn New Car Debut and Styling Tasting Salon was opened in Guangzhou. Faw Besturn's new coupe SUV, which has attracted much attention before, was officially unveiled, with the new car named "Besturn B70S" and positioned as the "New National Tide Coupe SUV", a total of 5 colors, which is scheduled to be listed in early 2022.
As the first independent coupe SUV of China FAW, as well as the first strategic model under the new brand strategy of FAW Besturn, the Besturn B70S sets the face value of the battle value and the sense of pulling the wind, fun use experience in one, the traditional Chinese elements and modern technology are perfectly blended, the maximum interpretation of fashion, sports genes, fully meet the differentiated needs of young people's personality and play, is the pinnacle of FAW Besturn's "philosophy of light and shadow" design concept, but also a tailor-made for the majority of Z generation, can not be missed, Exceed expectations of the national trend of the car circle.
At a time when consumption is being redefined and Chinese brands are fully rising, the young Generation Z has begun to take over the banner of the main force of automobile consumption. Although they pay attention to scientific and technological products, they are more respectful of "traditional domestic products", willing to buy domestic goods, use domestic products, and dry domestic products; they chase the trend, believe that appearance is justice, are willing to pay for "appearance" and "freshness", have the courage to express, and do not blindly chase the wind; they make unremitting efforts every day to create positive energy for the small circle around them; they are more confident in life, and they are more brave to highlight the style of private life; they do not follow the tide, only do the "self-realization strivers" of their true selves... Distinctive features prompt them to no longer meet the performance of a single product in a sedan or SUV. The pursuit of circle belonging, emotional appeal and value recognition has become their "just need" for car purchase.
Where the core appeal of the Z generation is, FAW Besturn and its same frequency resonance are where it is. Relying on the strategic planning and development layout of FAW Group, FAW Besturn is based on fully independent positive research and development, integrates the accumulation and background of FAW Group's more than 60 years of car-making technology, and tailors the Besturn B70S for Generation Z based on the design concept of "Sexy Curved Surface of Light and Shadow Philosophy" and the infinite equation FMA architecture. It is in the Pentium brand to give the warm brand tone, the personality, play of the differentiated needs into the vehicle design, is a fashion car is endowed with unlimited possibilities, full of vitality, dynamic and other advantages. At the same time, it also has the high passability and safety of traditional SUVs, integrates the streamlined fashion appearance and handling of Coupe, and integrates the functions of "sports car + SUV + sedan" to achieve "multi-dimensional cross-border, one car and three uses", meeting the greedy needs of the Z generation "all want".
If you want to accelerate the circle of fans more cultural self-confidence, national trends, aggressive, willing to taste the Z generation, a "listen to once can remember" product naming is crucial. To this end, FAW Besturn named the new car "B70S" and gave the "S" a special meaning. For users, it is Self expression, "self-expression" a positive attitude towards life, motivating themselves to dare to break the routine, redefine their own style of life, and highlight their personality with super self-awareness; at the same time, the red "S" marks the awakening of the national tide culture, and it is also a high-energy expression of Self-confident, representing the "cultural confidence" of "Pentium" and "Generation Z" consumers for domestic products. For the product, "S" has built a product force selection system Selection: Sexy's representative sense of new Chinese trend design, Speed represents the speed of China's smooth driving, and Sagacity represents humanized technology enjoyment.
Wang Shengli, deputy general manager of FAW Besturn Car Co., Ltd., general manager of the sales branch and secretary of the party committee, said: "Generation Z believes in 'Yan · must do', which not only represents their emphasis on the pursuit of appearance first, but also expresses their true attitude of words and deeds. We hope that on the road of accelerating their self-realization, they will be unswerving, surpass utilitarianism, be willing to establish correct values for others, constantly find their own 'symbols', and control their own future. ”
At the event site, the Pentium B70S and Generation Z hit it off, which made many participants resonate with the same tone. It is a new Chinese design with super pulling style, super play humanized technology enjoyment, super sense of smooth driving, and super peace of mind FMA architecture empowerment of the "four super" tide people single product, in order to exceed the user's expectation of value experience, subvert the user's inherent cognition of the traditional coupe SUV, live up to the name of "new national tide coupe SUV".
Nothing can stop Gen Z's eagerness for a national fashion item. The embodiment of the national tide element is definitely not a simple pile, and the embodiment of Chinese culture should be a silent presentation of moisturizing things. As the pinnacle of the design concept of "philosophy of light and shadow", the Pentium B70S is different from most SUVs in the new Chinese design, especially the low-lying posture that is ready to go, which can always touch the deep resonance of young people on "beauty is justice", and undoubtedly express the personality and taste of young people at a glance.
A sporty coupe SUV, the shape design must give people a strong visual attraction that exceeds expectations and breaks the brand stereotype. In terms of styling, the Pentium B70S has an agile, handsome sense of movement, and defines itself in its entirety with a swift and fierce body posture like a cheetah. The "Battle Go" headlights of the national style culture complement the front face of the "Divine Beast Element", echoing the unique and personalized aesthetic needs of The Z generation; the "Beast Claw" aerodynamic kit, which is very personalized and full of visual impact; and the use of elements such as the "Thunderbolt Sport" sneakback design, the "Battle Red" brake caliper, and the "Endeavor" low lying posture, realize the perfect integration of aerodynamics and sports aesthetics, and interpret the personality fashion of the sports car and the muscle sense of the SUV just right. As Zhang Peng, chief designer of the Pentium Global Styling Center B70S, said, "The Pentium B70S is more diverse and more playable, and it is a more diverse and interesting dream car for young people with vitality and passion."
In order to bring users a more sense of high-quality, deeper sense of identity and a greater sense of value, the Pentium B70S understands the true meaning of Chinese civilization and draws inspiration from historical buildings. The design inspiration of the rear tail lamp of the "Great Wall Arrow Stack" originated from one of the seven wonders of the world - the Great Wall. The main light source on both sides of it is carved with arrows, and connected and echoed with the trim panel, the sense of stability and security of "one husband and one husband are invincible" is about to come out, awakening the pride and pride of the Chinese people.
A sporty suv with the ultimate sense of sports, if you want to pull the full value of the face value, the high-tension vehicle shape and the golden ratio are indispensable. In order to make the body more low-lying posture, the Pentium B70S deliberately lowered the size of the front shoulders, and through the use of black skirts, the height of the fenders was visually lowered, further strengthening the size of the tire area as the visual proportion point of the vehicle. At the same time, through the large tension wheels, high suspension stroke envelope, as well as small front shoulders, large rear shoulders and other details design, so that the vehicle shape to achieve a visual extension effect. Attracting attention when still, open when turning, full of national trend fighting atmosphere, people will never forget.
A good product starts with the user, stands on the value, and lasts for a long time than the experience. FAW Besturn always perceives the changes in user needs, perfectly integrates the spirit of inheritance with the avant-garde concept, and creates the Besturn B70S, creating a new value for coupe SUV products. It will further enrich and improve the Pentium boutique matrix, continue to strengthen the market competitiveness of the Pentium brand, and continuously reshape the youthful image of the Pentium brand. At the same time, it is believed that it can directly hit the travel upgrade needs of Generation Z with the advantage of "four superpowers" and become the creator and companion of their wonderful travel. The Pentium B70S deserves everyone's attention and expectation mode from now on!