Hello everyone! I am Chen Jie
Some cars, before the listing, for various reasons, sales are not optimistic, and even sprayed very badly. But after the listing, sales were much higher than everyone expected.
Is that something important selling point for these cars that we overlook? Why did they sell more than expected, and are they worth buying? Let's talk about it together.
Toyota Lingfang
In January, 4,553 vehicles were licensed
Why not be optimistic?
Lingfang was just launched in November last year, positioned between RAV4 and Highlander. At the beginning of the listing, the evaluation of netizens was almost one-sided and not optimistic about this car. At that time, under one of our reports, hundreds of messages were almost all sung and ridiculed:
There are three main reasons why netizens are not optimistic: the price of 21.18-29.78 million is high; the power is weak, 2.0L self-priming and 2.5L hybrid two sets of power, and RAV4 is exactly the same; the design is not good,000, and the exterior interior is old-fashioned. Of course, this is not absolute when it comes to design.
Why can more than 4,500 units be sold?
If you only look at the comments of netizens, then this car must be cold. However, the number of cards with more than 4500 cards is actually quite good. And the positioning of the car is the "caulking" model, filling in the gap between rav4 and Highlander, so the sales are not destined to be very large, and the results of more than 4500 vehicles are at least not a failure.
So what are the selling points of Lingfang? I think lingfang also has three selling points: its positioning itself, different design styles, and Toyota's word-of-mouth guarantee.
Netizens who spray it are often based on demand, thinking that from the practical point of view, there is no difference between Lingfang and RAV4, but the price is 30,000-50,000 yuan.
However, many netizens buy a car not only from the demand, but also from the budget. If you hold 250,000 and want to buy a Toyota SUV, you will find that the Highlander is not enough, while the RAV4, Willanda, etc. can only buy the top match. The price-performance ratio of the top match is generally not high, and many configurations may not be used. At this time, you will find that Lingfang is a good choice.
In terms of design style, Ling Fang may not be very eye-catching, but it is indeed more personal in the Toyota family. RAV4, Veranda, and Highlander all have a large mouth design that looks rugged and domineering. But Ling Fang uses more soft, delicate lines, coupled with a big slipback, what he wants to convey is a dynamic and elegant temperament.
Finally, because it is a Toyota, a Toyota with a TNGA architecture and mature power, people will not worry too much about its product power.
In short, because of the positioning of Lingfang, sales are destined not to be too high. The biggest significance of its appearance is that as long as you want to buy a Toyota SUV, there is always a size that suits you.
Haval Divine Beast
In January, 7,712 vehicles were licensed
Haval Divine Beast was only listed in December last year, positioned half a grade higher than the H6, the starting price is also about 15,000 more expensive than the third generation H6, and the price of the whole series is 130,000-167,000.
Like Ling Fang, we also introduced the divine beast when it was listed, and the comments of netizens were almost one-sided and not good-looking at this car.
Everyone's complaint about this car mainly has three points: the naming of the mythical beast; the design; and the lack of competitiveness against the standards Geely Xingyue L and BYD Song PLUS DM-i.
Why can it still sell more than 7,000 per month?
More than 7,000 sales, although it can not be compared with the Haval H6, but in the entire market, it is indeed not low. What is the place where the divine beast can attract everyone to pay for it?
First of all, I also admit that in front of Hoshikoshi L and Song PLUS DM-i, the advantage of the divine beast is not obvious. Xingyue L not only fully series 2.0T, but also mechanical quality, atmospheric texture, etc. are very outstanding, Song PLUS DM-i because of the blessing of hybrid, is still difficult to find.
But the Haval Mythical Beast is not actually a clear benchmark for these two cars. The sub-low price of the most popular sub-low of the Divine Beast is only 137,000, while the two-wheel drive premium type with the highest attention of the Star Yue L has reached 155,200, and the price of the 110 km endurance version of Song PLUS DM-i is 162,800.
That is to say, although they are all models that are half a level higher than compact SUVs, the price of the divine beast is still 20,000-30,000 yuan cheaper than that of Hoshigoku L and Song PLUS DM-i.
This also shows that the netizens who say that the divine beast is inferior to these two competitors actually do not really understand the positioning of the divine beast, and the probability is not the real potential consumer of the divine beast.
So what is the real positioning of the Divine Beast? I think the mythical beast is a Haval H6 with more space, more power, higher configuration, and more personalized design. For these, you only need to pay about 15,000 more, which is still relatively cost-effective, which is why the divine beast can sell more than 7,000 vehicles a month.
The picture above shows the rear row of the Haval Divine Beast
In terms of space, the H6 is actually very enough, but the wheelbase of the Mythical Beast is 62mm more than the H6, and the rear row and trunk are larger. In terms of power, the Divine Beast and the H6 are equipped with 1.5T and 2.0T power, but the Divine Beast is more aggressive than the H6 in tuning, and the result is that the 1.5T and 2.0T are 15 and 13 more than those on the H6, respectively.
In terms of configuration, the divine beast is known as Haval's "new technology flagship", and in the intelligent configuration and auxiliary driving, almost all the configurations that can be stacked are used. The design atmosphere of the interior, the large central control screen and the full LCD instrument, as well as the blessing of the top car-level chip Qualcomm Snapdragon 8155, all show the efforts of Haval Divine Beast in intelligence.
H6 has been in the top SUV sales all year round, and the divine beast is actually a sales crown PLUS, and the price of about 15,000, in exchange for these upgrades, I think it is still more cost-effective.
Of course, for its design and naming, netizens may be more controversial. But this is no longer a matter of the positioning and product strength of this car, you can discuss it together in the message area.
Veyron Pro
In January, 9,165 vehicles were licensed
The name Veyron has been marginalized for too long, but once it was also a star model with long-term monthly sales of more than 10,000. Unfortunately, the whole series was replaced by a three-cylinder engine, and sales were stagnant.
The picture above shows the 2015 Veyron that once sold more than 10,000 yuan a month
Last September, Buick finally replaced the Veyron Pro with a new 1.5T four-cylinder machine with bright parameters, with a maximum horsepower of 184 horses, matching the CVT gearbox. It can be said that the biggest shortcoming of Veyron Pro has now become one of the biggest highlights.
Pictured above is the 2022 Veyron Pro
But netizens are still not optimistic about this car, and many people say that it is worth buying if it is worth buying if it is worth discounting tens of thousands.
Why can it sell more than 9,000 vehicles?
To be honest, although the 3-cylinder machine was replaced, the price of the Veyron Pro 12.99-15.89 million really can't find a reason to buy it. But Buick's offers have never disappointed, although it was only listed in September last year, but at present, Veyron Pro already has a 20,000 yuan discount. Taking the most concerned sub-low-end car as an example, the current price has reached about 120,000.
So, the first reason why Veyron Pro is hot selling is simple, that is, the offer.
The second reason why Veyron Pro can sell well is that the product force is balanced and there is no obvious shortcoming. The short board of the power has been improved, and in terms of space, the wheelbase of the Veyron Pro is 2700mm, although the actual space is slightly inferior to langyi and Xuanyi, but it is definitely enough.
In terms of appearance, The Veyron Pro is more youthful and sporty, and the interior has a strong sense of technology. Compared with Langyi and Xuanyi in design, Weilang Pro is more pleasing to young people.
In terms of configuration, Veyron Pro also has its own advantages over Langyi, Xuanyi, Civic, etc. From the second lowest level, it is equipped with active braking, lane keeping, automatic parking, remote start, 10.25-inch large screen, voice control, CarPlay and CarLife, OTA upgrade, full LED headlights, rear seat air outlets, etc.
Again, these are sub-low configurations, and in the competition, these are definitely the middle and high matching.
Equipped with a new 1.5T four-cylinder, a discount of 20,000 yuan, a more realistic configuration, and a balanced product force, this is the reason why Veyron Pro sold three digits per month from the three-cylinder machine and can quickly sell to 9,000 units per month.
Forres
In January, 5,513 vehicles were licensed
Forres used to be a god car with a monthly sales of 20,000 or 30,000 yuan, and then Ford replaced it with a three-cylinder engine, and sales fell. And we're talking about a whole new generation of Forres today. Unfortunately, the new Forres is still equipped with a three-cylinder engine, which is why everyone is generally not optimistic about it. After all, under the keyboard of netizens, the three-cylinder machine is enough to be rejected by one vote.
Why can it sell more than 5,000 vehicles a month?
However, Forres, which was basically sentenced to death at the beginning of the listing, still stubbornly sold more than 5,000 vehicles in January, and it was the number of licenses, not counting the inventory in the 4S store. For a three-cylinder car, this achievement really exceeded expectations.
After all, after Nissan X-Trail replaced the 3-cylinder engine, there were only more than 2,000 vehicles left in January. So what is Forres?
I think there are two main points: First, in addition to the three-cylinder machine, other aspects of the performance is really good. The second is a great deal.
First of all, the power, although it is a 1.5L three-cylinder, but the data of 122 horsepower is not bad. In contrast, the 1.5L version of Langyi only has 113 horsepower, and forres has 9 more horses. In addition, the suppression of jitter is also very good, except for a few working conditions will have a slight feeling, in most cases, the ride and the four-cylinder machine is similar.
The gearbox is fully matched with 6AT, there is no manual transmission model, and the adjustment is also very smooth. Compared with the CVT and dual clutch widely used in the same class, the AT transmission still has some advantages in reliability.
Speaking of space, the positioning of Forres was originally an A-downlift model, that is, half a level lower than Xuanyi and Langyi, but the size of the new Forres has become larger, and the overall size and wheelbase have even caught up with the large Langyi of the same level. It can be said that this generation of Forres is already a standard compact family car, in terms of level, it is a half-level upgrade.
Therefore, the space has also been greatly improved, and there is no problem in meeting the basic household.
In terms of the sense of technology and configuration of the interior, Forres has also made significant progress. The design of the dual screen, although the black frame is a little larger, but the overall sense of science and technology is still good. The machine is clear and smooth, and the menu logic cannot pick out any major problems.
In terms of configuration, it is equipped with an actively closed air intake grille, a 10.25-inch LCD instrument + a 10.25-inch central control screen, LED headlights, leather seats, and a small skylight. If there is no special requirement for the configuration, the sub-low configuration is the most cost-effective choice.
As for the feeling of opening up, the suspension of Forres is still relatively tight, of course, this tightness is difficult to bring the so-called sense of movement, but at least it is not loose.
In short, in addition to the three-cylinder engine, which makes it psychologically difficult for everyone to accept, Forres's performance in other aspects is still very good.
Forres is priced at 9.08-11.68 million, which is not a high price in itself, and in Beijing, there are currently close to 20,000 concessions. The entry-level version is only in its early 70,000s, and the second lowest version is in its early 80,000s. If you can accept the three-cylinder machine, then the Price-performance ratio of Forres can be said to be really high. This is also the reason why it can still sell more than 5,000 vehicles a month, although it is a full three-cylinder.
Forres also proved one thing, it is not that people must not accept the three-cylinder, but do not accept the price of the three-cylinder machine still selling the four-cylinder machine. As long as the price is cheap enough, the three-cylinder machine is also someone willing to accept.
Write at the end
The attitude and real sales of these car netizens tell us that when we know and evaluate a car, it is often easy to preconceived, stick to the inherent impression, and ignore the real needs of real potential consumers.
For everyone, the evaluation of netizens and the media can be referenced, but do not accept it all, clarify your needs, and go to 4S shops to consult and test drive experience in order to choose a car that is really suitable for you.
Finally, what do you think about these cars, welcome to leave a message to discuss.