Spend the least amount of money, say the harshest words, and get the most vicious beatings.
Author: Wu Jingtao
Since the second half of last year, Trumpchi Shadow Leopard has quickly become a hot model for everyone to discuss on major social platforms with its sharp appearance and performance labels, and it is also a net red car with its own traffic.
As deliveries increase and "visibility" rises on the road, the heat of discussion about shadow leopards is rising. But at the same time, what "domestic AMG" and "hanging a certain car" such as the unsurprising and endless argument, and frequently appear in front of our eyes, which seems to have become the number of lives that this type of model cannot escape.
When we think a little about the internal causes of Shadow Leopard's ability to fire throughout the network, we will find that it has two highly similar places with the previous Internet celebrity models, the first is the "young, performance-oriented" publicity label, and the second is the price range of more than 100,000 yuan. And in terms of results, they all end up on the same path, demonized to some extent. What are the common causes that make these models so black? Perhaps we can see some reasons by looking back at the past Internet celebrity models.
Paying tribute to the totem, Ann can tell that I am male and female
Around 2010, when I had a preliminary understanding of cars, on the way to and from school, I would find that the most sought after cars for young people were nothing more than two. Rear-drive, large-engine V6 engine of Toyota Ruizhi.
And Mitsubishi's performance flagship, the EVO10 that is invincible in major video games!
Classmate: "Is your myopia deepening again?" ”
I quickly rubbed my eyes and looked again, Oh, I'm sorry it's a modified wing god!
Compared with the sharp ambition that requires 200,000 sharps to land, the Mitsubishi Wing God who was in his early 100,000s ten years ago is obviously more acceptable to most young people.
Its main 1.8L model is equipped with the 4B10 imported all-aluminum engine, which has Mitsubishi's unique MIVEC technology and can achieve 136 horsepower, although this data now looks like it has nothing to do with performance. But at this point in 2010, the joint venture brand rarely had a turbocharged engine in the early 100,000 yuan, and the data of this 4B10 has been regarded as a good level. And its reliability performance is also well-known.
The famous saying that "XX does not change, it is better to push down to the sea" is also applicable to the wing god. When I met a wing god of an original vegetarian car on the road, it was as difficult as buying a pair of genuine Nike at a Putian merchant in a treasure.
However, unlike the various modification styles of later Internet celebrity models, most of the modifications of wing god owners are very tacit understanding, that is, they are paying tribute to the big brother EVO10. In terms of appearance, efforts were made to get close to the EVO, which became the mainstream "trend of thought" of the wing god modification at that time.
But what is a bit helpless is that the appearance of the EVO changed by The Wing God is the same as the appearance of the 3 series of the BMW F35 to the F80 M, and there are some very conspicuous innate factors that cannot be easily changed. The F35's 3 Series was redesigned with the appearance of the M3, which was exposed due to the unique trim strips of the wings of the long-axle model.
The owner of the wing god will expose himself to not be the real EVO because of the round fuel tank cover, which may be one of the obstacles that the owner of the wing god cannot get around.
Although it is not perfect in appearance and exactly like EVO, the heart that is full of enthusiasm for driving is the same. So at that time, the fastest car on the road would always have a place for the wing god. Because as long as you drive fast enough, no one can tell if your tank lid is round or square.
Civilian supercars, where dreams begin
It is reasonable to say that civilians and supercars, these are two terms that cannot be beaten by eight rods. But there is a mysterious manufacturer from the East that can combine these two words and become a classic. That's right! That is today's BMW neighbor - Honda. And this supercar is the famous Fit GK5. From the time node, the GK5 took over the baton of the wing god and became the most sought after model for young people at that time.
Fit has always been a textbook presence in the domestic A0-class car market. From the earliest first generation of GD to the later GE, and then to the famous supercar GK5. No generation of Fit is not selling well, and no generation of Fit is in need of large terminal discounts. Especially in South China.
From daily commuting, picking up and dropping off children, to weekend mountain running and even track days, there is no scene that a GK5 cannot do, and the highlight of multiple use scenarios is also its biggest killer.
Although the main model of GK5 is priced below 100,000 yuan, it seems that it does not coincide with the early 100,000 yuan mentioned at the beginning. Don't worry, let me offer that sentence again - "If the fit does not change, it is better to push it into the sea." Isn't the three-piece set of wheels, brakes, and suspensions easy to meet the standards?
And unlike the Wing God, GK5 has become a piece of paper for young people to express their demands on cars. We can see various modification styles of GK5 on the road, some playing posture, some competitive, some taking the JDM route.
At the same time, the power combination of the L15B 1.5L Earth Dream NaturalLy Aspirated Engine + CVT equipped with the GK5 can burst out 131 horsepower and break the 100 in 10 seconds, which is absolutely second to none in the same class of models in 2014, when the GK5 was just launched. The Earth Dream, therefore, has become the place where many people's car dreams began.
In addition to the outstanding original power, due to the large amount of ownership, GK5's aftermarket modification brand and program are more abundant than McDonald's package combinations, and they are frugal. There are thousands of grounding gas combinations like the 1+1 combination that can have a certain improvement, and there are also a few bad money games like the Angus Cowburg package, which can cost several cars.
But the common point is that the most fierce car on the road during this period must also have a fit. I was also fortunate to be invited by a GK5 with confidence and "enthusiasm" when driving the Tesla Model X P100D. As the first car of many post-90s generations, GK5 realizes the car dreams of many young people. Its diversified use scenarios and rich modification supporting characteristics can give us too much imagination space! The mixed title of "civilian supercar" has gradually spread to everyone and has become a business card of GK5 and even the Fit series. Among the models counted today, the image of the GK5 can also be regarded as the most positive.
Two degrees of beauty, Farah domain
Fast forward to 2016, Honda launched a blockbuster model at a price of 100,000 to 150,000. The chair that successfully passed the "hottest net red car" from its own model to another model of its own is a second degree. I believe that without introduction, everyone must be very familiar with it, that is, the Honda Ten Generations Civic, which is nicknamed "Farah Domain".
Before the advent of the Shadow Leopard, the most powerful model that was demonized on the social platform, Honda Ten Generation Civic recognized the second, there was no car dare, and no car could recognize the first. It's such an awkward and invincible existence.
Similar to the fit of the GK5, the reason why the Ten Generation Civic can fire is its outstanding product power. Honda has always had an anecdotal evaluation of "buying an engine and delivering a car". Of course, I think this evaluation is neutral, but there is no denying that Honda's achievements in the engine often give people a bright feeling.
Compared with other competing models, the 10th Generation Civic was equipped with a 1.5T engine code-named L15B8 at that time, with a maximum of 177 horses, and the media measured 0-100Km/h acceleration was only 7 seconds early. Put it in 2016, six years ago, and how eye-catching the data was. Regardless of the actual driving characteristics of the car, whether the chassis control is moving or not, based on the power data alone, many people have labeled the Ten Generation Civic with sport and performance.
This has led to a steady rise in Civic sales, especially among younger consumers. There are even many car owners who have just taken their driver's licenses and turned around to mention the area. Among the young consumer groups, the exposure of the Ten Generations Civic at that time was ridiculously high.
But materialistic dialectics tells us that everything has two sides, which can be a blessing or a curse. Sure enough, the arguments of "what seconds and seconds of air" and "challenging models below 6 million" are in this context, flooding the major network platforms (almost the same as the current Shadow Leopard). Although a large part of this is a prank of the non-car owner group, it also reflects the strong dissatisfaction of netizens with the impetuous mentality of the young Civic car owner group.
Just as the so-called roof leaks coincided with overnight rain, in 2018, Civic encountered a lot of ridicule on social platforms. I also encountered product quality problems one after another "without controversy". First of all, Honda was exposed to the "throttle" incident in which the 1.5T engine would increase the oil level.
Subsequently, the newly born "Zhongbao Research Institute" gave Civic a heavy blow, and in the first batch of model crash test results announced by the Tenth Generation Civic, there was a rare case of B-pillar "breaking" in the side collision, and the test results only got "poor" situations. Civic's already less optimistic public opinion orientation is even worse.
It was not until the hatchback was launched in 2020 that everyone's attention was distracted, and this bad public opinion impression was gradually reversed.
What's the sticking point?
Looking back at the "net red" models of the past generations, from the earliest wing god to fit, Civic, and now to the shadow leopard, including models such as mg MG6 that are not written in the article due to the length of the article. It is not difficult to find that their commonality is that when they were first launched, they benefited from superior product strength and high cost performance and were highly sought after by young people, but later with the soaring of young users, they were gradually demonized because they were impetuous and confident on the road and social media.
It can be said that it is young people who are popular with these cars, and most of the reasons why these models have fallen off the altar of public opinion are also these young people.
Young people always want to spend the least amount of money, experience the best performance, say the most arrogant words, and of course end up being beaten the most viciously. I think how to let young people drive in a civilized manner on the road and communicate and discuss rationally on the Internet may be more important than paying attention to the car they drive. After all, the car is still the car, the car will not demonize itself, before and after the wind direction of public opinion has changed so much, I am afraid that the crux of the problem is still the group of people who drive this car!
For the car brand side, although in the current era when traffic is money, whether it is positive or negative traffic, in the short term, there is exposure and traffic, which is better than obscurity. However, a large number of negative public opinions are linked to the image of a certain model or car owner, which is not conducive to product dissemination and brand image maintenance in the long run. How to make their products become benchmark models of the same level, become the first car that young people yearn for, rather than being demonized by public opinion, for major brands, it may be a major pain point that is worth spending more energy to solve in addition to the product itself.
(Some image source network)
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