China Fund News reporter Ivan
At the Shanghai Auto Show in April 2021, Great Wall Motors and Chaojing Automobile jointly released the Cyber Tank 300. Based on the hardcore design of the Great Wall Tank 300, the car changed the main color of the body to silver, plus a small number of bright yellow embellishments and most of the redesigned overlays, making the whole car more futuristic.
This makes the Cyber Tank 300 once released, it has become the hottest "net red car" in the domestic hardcore off-road model. According to Great Wall Motors, the 308,000-unit model is limited to 3,000 units and was ordered within an hour of booking.
However, this "net red car" has recently become a hot topic of discussion in the car circle, but it is because of its repeated delays in delivery that the owners have jointly defended their rights.
(Cyber Tank 300 Photo: Super Realm Auto Official Website Display)
Only 26 vehicles were delivered in 9 months
Prospective owners couldn't sit still
On Tuesday, a joint statement titled "Joint Statement on the Delayed Delivery of Great Wall & Overcover Vehicles" sparked a heated discussion.
It can be seen from the statement that the delivery deadline of the tank 300 cyberpunk has been delayed again and again, and many owners who have booked in full have been very dissatisfied.
(Screenshot of the owner's Joint Statement)
According to the statement, Great Wall & Overcrowding Motors released the Cyber Tank 300 at the Shanghai Auto Show in April 2021, and collected a deposit of 20,000 yuan for the owners of the scheduled Cyber Tank 300 in April and August 2021. In October 2021, Chaojing Automobile issued an announcement requiring the owner to pay the final payment of 283,000 yuan for the vehicle, and promised to deliver it in the order of payment of the final payment, and it is expected to open offline delivery in the fourth quarter of 2021, and promised to ensure the delivery of 3,000 Cyber tanks 300 by January 31, 2022 (Chinese New Year's Eve).
However, until the agreed delivery date, only one car was delivered at each of the eight delivery points in seven cities across the country (Beijing, Shanghai, Guangzhou, Zhengzhou, Chengdu, Wuhan, and Tianjin). As of January 4, 2022, the cumulative number of deliveries at eight delivery concentration points across the country is less than 30 units.
In addition, according to the statement, as of the date, there were about 1,500 car owners who had paid the full amount including the loan. According to this calculation, The amount of money received by The Car owner before and after Chaojing Automobile is about 492 million yuan.
The owner believes that The Overflight Car has been unable to fulfill its commitments, so it put forward the following six appeals:
1. Over-border vehicles will make public the real reasons for the current delivery delay, announce the manufacturing progress every day, and ensure the number of deliveries at each delivery point before the year;
2. Ensure that all 3,000 vehicles are delivered to complete the deadline;
3. Determine the compensation plan for the online owner to deliver the car before the year, refund all the money of the online owner except the deposit of 20,000 yuan and keep the row number;
4. Determine the compensation plan for the offline car owner who cannot deliver the car before the year;
5. Establish a communication mechanism and platform for the person in charge of Overcrowded Automobile, the person in charge of the producer of Great Wall Motor and the representative of the owner of the car;
6. Reserve the legal responsibility to pursue the owner of the over-border car to collect the full amount of the owner in advance, but repeatedly delay the delivery of the vehicle;
Compensation is provided officially
Respond to deadlines
For the delivery of the Cyber Tank 300, on January 5, Super Frontier Automobile issued an apology statement for the first time in the "Cyber Tank 300 Delivery Information Note", saying that the Cyber Tank 300 has officially begun to be delivered gradually, but apologizes because the delivery rhythm does not meet the expectations of some users. And decided to compensate users who are willing to continue to wait for the amount of 300 to 3000 yuan for shopping cards, and open a refund channel at the same time.
(Screenshot of The Public Account of Overcrowded Automobile)
But this did not get the owner's understanding.
Therefore, Chaojing Automobile responded on January 10 that the delivery delay of Cyber tank 300 is mainly restricted by various factors such as power rationing and production limitation, epidemic control and control leading to production suspension and transportation control, etc., and the delivery progress has not reached the expectations of some users, apologizing here, and said that after the efforts of Chaojing, Great Wall and other parties, the relevant materials have arrived one after another and are stepping up production. Chaojing Auto will synchronize the weekly transportation plan to the user on a weekly basis, and the user experience officer will contact the user for the first time after the shipment to invite delivery.
Subsequently, the tank SUV officially forwarded the statement that it is expected to start about 1,000 Cyber tanks 300 to delivery centers by January 31, 2022, and the remaining vehicles are scheduled to be delivered in the first quarter of 2022.
(Tank SUV official micro screenshot)
However, although the reasons for the delay in the delivery of the tank car and the over-border area were given, there was no relevant response and fulfillment to the six requests previously made by the owner. The matter is still fermenting.
Whose "pot" is it? The Great Wall is still transcendent
It is worth noting that the Cyber Tank 300 that occurred this time is a joint model released by Great Wall Motors and Overcrowded Automobile. Many netizens said that in the strict sense, this model is a modified car released by the Great Wall jointly issued by Super Realm, and the Great Wall only provides the prototype of the tank 300, and the modification and redesign are all responsible for the Super Realm.
According to public information, Chaojing Automobile is a car modification company with close relations with the Great Wall, and after the Cyber Tank 300, it joined forces with the Great Wall to release another Great Wall's WEY Weima Moka based on the Release of another Great Wall WEY Weima Moka in November 2021.
According to the inquiry of the fund newspaper reporter, the official website of Super Realm Automobile is currently also promoting two cars, The Super Frontier Cybermore Card and Cyber Tank 300. And according to the official website, the reservation of 5,000 places for the Super Realm Cybermore Card is also full.
(Screenshot of The official website of Overcrowding Auto)
However, it is worth noting that before the cooperation with Great Wall Motors, Chaojing Automobile was an unknown enterprise. Super Realm can win two consecutive cooperation modifications with the popular models of the Great Wall, which is very intriguing.
The Fund News reporter inquired about Tianyancha and found that Guangzhou Chaojing Automobile Sales Co., Ltd. was "established in May 2021, while "Guangzhou Chaojing Automobile Technology Co., Ltd." was only established on August 13, 2021, and the legal representatives were Liu Shulin. A closer look at the shareholder structure of Guangzhou Chaojing Automobile Technology Co., Ltd. will show that the largest shareholder and actual controller is Cyber Continental Limited's Hong Kong-registered company.
(Screenshot: Sky Eye Check)
After inquiry, Cyber Continental Limited was only established in Hong Kong on July 26, 2021, and its current status is only for survival, with no other more details.
From Euler Good Cat to Cyber Tank 300 What happened to the Great Wall?
Although some voices believe that Chaojing Automobile is the main responsibility for this incident, many netizens also condemned the operation of Great Wall Motors.
Netizens commented, "If it is not against the Great Wall this brand who knows the super realm, the Great Wall now does not pay attention to the super realm blindly, this is only a few days of fire began to drift, you can put the customer aside, again and again to break the contract, even perfunctory reasons are not willing to say", "every day to fool the owner, people who do business with conscience, will not the heart hurt?" etc.
(Screenshot of WeChat comment)
But this is really not the first time Great Wall Motors has angered consumers. In fact, since the second half of 2021, Great Wall Motors has had a lot of right and wrong.
In December 2021, there was a public voice of car owners to the Great Wall Euler brand rights protection, saying that the "Euler Good Cat" car machine system chip is not on the right board, using the old Intel processor packaged into a Qualcomm 8-core high-performance processor publicity, and after the owner's rights protection, offline the official website previously introduced the introduction of the Qualcomm processor of the car system, and Euler Automobile said that it could not replace the chip for it.
The Great Wall Euler was therefore named by CCTV.
According to CCTV financial reports, many Consumers in Shanghai have encountered the problem of Euler good cat secretly replacing the chip, and the first batch of Euler good cat users said that after buying the car, they found that the chip of the car mentioned was not a Qualcomm chip, but a quad-core chip produced by Intel. At the beginning of November, there were car owners who pointed out the problem, but after the negotiations were fruitless, the problem car owners successively hugged the group to defend their rights, and complained on various platforms, at that time, many car owners were officially banned and blocked on the Euler App. There are also many car owners who feedback receiving calls from 4S stores, and the sales require the owners to withdraw the lawsuit before giving compensation, but the compensation content is not stated.
Before the Cyber Tank 300 was jointly defended by the issue of delayed delivery, there were also rumors that the "scalpers" were speculating on the sale of places. Due to the previous pre-sale, the official has no car to sell, so on the second-hand platform Idle Fish, there have been a large number of "scalper" price increases of 1-30,000 transfer places, which do not include the 5,000 yuan deposit booked by the owner. This means that the mark-up becomes a transfer fee for "scalpers".
According to the fund newspaper reporter's inquiry, after this delayed delivery incident, the transfer fee of the current "scalper" has reached 60,000, and said that it is the first batch of cars to be picked up after the Spring Festival, which can be "fixed in seconds".
(Screenshot of idle fish related posts)
Although in terms of sales, Great Wall Motors is still the big brother of domestic brands, but from the perspective of word of mouth, the problems of one kind or another have greatly reduced the impression of consumers on this brand.
In the domestic auto market, it is not easy for a brand to win the trust of consumers, but it is very easy to smash the signboard.
As of today's close, Great Wall Motor's A-shares closed down 4.38% at 44.99 yuan, with a total market value of 415.515 billion yuan.
Great Wall Motor's Hong Kong stocks closed at HK$25.5, down 0.78%, with a total market capitalization of HK$235.511 billion.
Edit: Joey