Recently, over-the-horizon cars have frequently appeared in the public eye.
On the one hand, due to the delay in the delivery cycle of Cyber Tank 300, there have been prospective owners who have launched a joint complaint against Chaojing Automobile; on the other hand, according to the exclusive news of e Automobile, Chaojing Automobile is undergoing a round of personnel adjustment, and Zhao Lei, who was previously the founder and CEO, will no longer hold this position, and combined with the current situation of Chaojing Automobile, the reason for the adjustment seems to be related to the performance standard; at present, the CEO position is temporarily held by Feng Fuzhi, who is the management of the investor.
In addition to Zhao Lei, another core figure of Chaojing Automobile, co-founder Yang Guoyuan, has also left together.
The first battle of the over-border car was lost
According to the data, Chaojing Automobile belongs to Guangzhou Chaojing Automobile Technology Co., Ltd., which is an automobile brand focusing on high-end personalization. Unlike other car companies that focus on vehicle manufacturing, The car manufacturing model declared by Chaojing Automobile is "horizontal car manufacturing".
What is "horizontal car building"?
As we all know, car manufacturing is a long-term work, from design, research and development, to the supply chain, manufacturing, and then to the sales of network user services, it takes a long time, a lot of experience to run through the entire chain, and it needs huge financial support. It is based on this status quo, in order to accelerate the speed of products on the market, many new car-making forces have to do subtraction in the car-making industry chain, deriving the model of using the mature production system of traditional car companies to do OEM work for their own products.
The OEM model will hand over the final landing of the product to the mature factory to do different, the concept of "horizontal car building" is simpler, directly grafted on the mature car body to directly define the product work.
It is based on this model that Super Realm Automobile and Great Wall Motors jointly created and launched a high-end customized model: Cyber Tank 300 - based on Great Wall Motor's Tank 300 model, super-national automobile for heavy innovation design and in-depth development, entrusted Tohwall's modern intelligent factory in Chongqing to manufacture off the production line.
According to the agreement, Cyber Tank 300 is sold and delivered by Super Frontier Automobile, provided by the Great Wall System Tank brand, and Super Frontier Automobile provides all-round support; at the same time, all the warranty policies of Cyber Tank 300 will follow the warranty policy of Tank 300 models, enjoying the same warranty rights and three-pack policy as Tank 300; in April 2021, Cyber Tank 300 debuted and received a lot of praise.
But the good times were short-lived. Subsequently, with the approaching of the agreed delivery date, Chaojing Automobile began to fall into a crisis of public opinion.
Previously, according to the official news of Overcrowding Automobile, the first prototype car of the Cyber Tank 300 will officially roll off the production line on October 15, 2021. At that time, regarding the delivery time, Chaojing Automobile said that it would start offline delivery from December 11, 2021, and it was expected to complete the delivery of all 3,000 vehicles before the Spring Festival in 2022.
But in fact, the delivery time of the Cyber tanks has been repeatedly delayed. On December 4, 2021, Chaojing Automobile said that in the process of preparing for mass production, the Cyber tank 300 had a lack of core problems, and the delivery time was changed to December 27; later, due to various factors such as power curtailment and production limitation, epidemic control and control, production suspension and transportation control, The overflights changed the delivery time to about 1,000 Cyber tanks 300 to delivery centers before January 31, 2022 (Spring Festival), and the remaining vehicles are scheduled to be delivered in the first quarter of 2022.
Correspondingly, the vehicle deposit charged by Overflight Auto is not cheap. It is reported that at the beginning, the deposit of cyber tank 300 was 20,000 yuan / person, and the total deposit of 3,000 prospective owners was 60 million yuan. In October 2021, Chaojing Automobile issued another announcement, requiring the owner to pay the final payment of 283,000 yuan. According to news, there are about 1,500 car owners who have paid in full, and the amount of this part is about 420 million yuan. This means that in the state of undelivered vehicles, Overcrowding Automobile has collected nearly 480 million yuan from the owner.
Investors take over Chaojing Automobile as the first battle of Chaojing Automobile, this time the division is unfavorable, and it is also considered to be an important dereliction of duty of Zhao Lei.
It is reported that Zhao Lei worked in Ideal Automobile before joining Chaojing Automobile, and then left from Ideal to join Chaojing Automobile. As of press time, Zhao Lei was still the "CEO of Transcendent Automobile" in the introduction column of Weibo.
However, it is worth mentioning that just recently, Guangzhou Chaojing Automobile Sales Co., Ltd., with Zhao Lei as the supervisor, has changed it to Feng Fuzhi.
According to the information of "Aiqicha", At present, Feng Fuzhi has served as the head, executive director and general manager of Many companies such as Chaojing Automobile in Beijing, Shanghai, Tianjin, Chengdu, Wuhan, Xi'an, Zhengzhou and other companies.
After the personnel adjustment, Overflight Auto is also actively responding to the delivery of the Cyber Tank 300.
Chaojing Automobile made it clear that it will synchronize the weekly transportation plan to the user according to the owner's appeal, and will make an offer to deliver immediately after the shipment, but in case of epidemic prevention and control, weather and other factors, Chaojing Automobile said that it will adjust the delivery plan according to the specific situation.
Secondly, for different booking customers, Chaojing Auto gives different compensation schemes.
The specific plan is to give subsidies of 3,000 yuan, 1,500 yuan and 300 yuan to users who pay the full amount, pay the financial down payment and pay the large deposit respectively; at the same time, if the user chooses to refund and cancel the contract, the vehicle payment will be refunded within 3 working days from the date of contract termination.
At the same time, Super Frontier Auto said that it expects the overall delivery of cyber tank 300 to gradually increase in January 2022.
As one of the few personalized brands in the Chinese market at present, Chaojing is indeed a pioneer, and the problem that pioneers have to face is that there is no precedent for them to refer to, and they must explore the breadth of this market on their own. Therefore, the question of how far the over-the-horizon car can go still needs time and more products to verify.
It is understood that after the Cyber Tank 300, Chaojing will release another SUV Cybermore Card, a Coupe model, a pickup truck and an MPV in 2022, in addition to the SUV continues to cooperate with the Great Wall, the rest of the specific cooperation with which brand, it is still unknown.
Write at the end:
In any case, as the first work of the SuperWorld Car, the Cyber Tank 300 really made our eyes shine, and an important reason for this comes from the courage of the Super Realm Car to dare to try the personalized market.
However, compared with other emerging car companies that can more or less get some results in the first year, Super Frontier Cars do appear to be inexperienced, and sales and other targets are more distant.
On the other hand, the news of the personnel adjustment that came out this time may also be an externalized embodiment of the dissatisfaction with the company's current situation within Chaojing Automobile; but whether the news is true or not, the most concerned about Chaojing Automobile now is whether it can properly resolve the contradiction with the owner of the car and ensure the quality of the delivered products, after all, this is the foundation of long-term development for a brand-new enterprise.