The term "net red car" can be said to be extremely hot in the development of the times in recent years, and the advent of various explosive models has attracted the favor of a large number of potential customers.
The attention in the industry can be described as the topic and the password of traffic, and in offline marketing, there is a phenomenon that it is difficult to find a car, so that many users who have booked cars have entered a long waiting cycle. The reason why the market is in short supply, on the one hand, is limited by the shortage of chips and the impact of battery production capacity, on the other hand, under the background of the direct operation model, the way to order cars has also become queued by order, which aggravates the instability of the delivery cycle.
but! Just as the so-called where there is profit, where there is the existence of professional "scalpers", many old scalpers find that the predetermined orders of the net red models, and then resell the profits in the middle can be described as quite high, and even each transfer order can be as high as 5000-30000 yuan of profits, this business opportunity is more than ordinary migrant workers to earn more!
Speechless? Then take out your mobile phone in the "So-and-So" APP and search for the name of a popular model~
For example, has been a hot tank brand, its tank 300 in the off-road circle is a very sought-after Internet celebrity explosion, listed in the past two years, the cumulative number of users has exceeded 100,000, but due to the marketing strategy, as well as the impact of insufficient production capacity, but also prompted the market sales has been oversupply, the order ranking of new cars has been ranked to 2-3 months later.
But this also can not stop the popularity of the tank 300, mainly due to the non-bearing body structure, but also equipped with tank turning, all-terrain control system, creep mode and other hard-core off-road function possession, as well as the ordinary version of the very affordable price, only need to spend less than 200,000 can realize the dream of many off-road enthusiasts to cross the mountains.
Therefore, the market situation of the Tank 300 is also as everyone expected, and the number of orders has increased sharply every day.
Under the opportunity to take advantage of the business opportunity, the scalper party will not be absent, first pay a deposit of 3,000 yuan through the tank APP to queue up in advance, and seize the loophole of the order, and the order after placing an order according to the rules has an opportunity to modify the order information, which will not affect the progress of the "queue" after modification, and the official statement is "the follow-up does not buy a car, you can apply for a refund."
This means that the scalper party can wantonly transfer orders on "a certain fish", and it is almost low cost and zero risk, so the range of pricing is even more unscrupulous, each resale fee is 1000-3000 yuan, according to the difference in the length of the car pick-up time, there are even many scalpers who are high-standard 3000 yuan, claiming to be able to mention the car within a month.
What is even more outrageous is that the Cyber Tank 300 also plays the role of the strongest "king" in the "fried car" feast, and before that, it was sold in the form of 3,000 vehicles, and all orders were sold out in less than half an hour. However, some users who successfully grabbed it regarded cyber tank 300 as a "wealth management product".
On "a certain fish", a large number of quasi-new cash car transfers, the original official guidance price is 308,000, but some sellers transfer prices are not ambiguous at all, less is 388,000, more than 418,000, the middle of the more than 80,000 huge profits, enough to make these speculative sellers make a lot of money, and even without exaggeration to say that it is the price of a Honda Fit.
Not to mention that the price of the Mercedes-Benz GLC of the higher level of the Competition Bo Tank 300 is only 402,500-47.12 million yuan, and the terminal preferential price also releases more than 50,000 preferential measures, which is only brand awareness, is not the Game Bo Tank 300 fragrant more?
Coincidentally, some outstanding new power products have also become the target of scalper hunting, such as the SOOL ET7, which is known as 3.8 seconds and 1000km endurance, which has been listed for sale as early as last year, but due to the limited production capacity of WEILAI batteries, the first delivery date is directly postponed to the first quarter of this year, and aggravates the instability of the delivery time of late users, and most of them need to wait for more than half a year.
Moreover, the early order of Weilai ET7 also comes with some special preferential purchase rights, and under the impetus of huge profit margins, "a certain fish" also hangs up a large number of Weilai ET7 pre-orders, with an amount of 5000-9000 yuan (including 5000 yuan deposit).
In other words, the actual middleman earns a difference of 3,000-4,000 yuan, and claims to support changes in car pick-up information, pick-up areas, and priority car pick-up, which is enough to make some users who want to enjoy the car experience early.
In addition to The Weilai family, extreme kr ZEEKR 001 is also a similar situation, now ZEEKR 001 is hot and do not need to say much, in the field of electric vehicles has been "really fragrant" robbed of the net red car, this is not, the actual order situation has been quite saturated, the production line can not withstand a large number of orders, if the recent zeeKR 001, at least wait for the car cycle to start in 4 months.
In addition, the previous order can enjoy the rights and interests of the first car owner, covering the lifetime warranty of the whole vehicle, free charging for life, and free home charging pile. Therefore, a variety of ZEEKR 001 booking orders have also emerged in the "fish", the current general transfer fee ranges from 3000-5000 yuan, you can modify the owner information and model configuration, and complete the pick-up after 1-2 months after locking the order.
But in fact, not all resale orders are accompanied by a price increase, in the "fish" there are also some price reduction "leak" orders, Tesla Model 3/Y is one of them, although Tesla as a new force of the big factory, but the number of orders also appeared backlog phenomenon, waiting for the car cycle is also extended to 3-4 months.
However, some individual sellers are really impatient to wait, or during this period to change their minds have changed the car, but Tesla's process of handling the return of the car is more cumbersome, do not want to waste the order in hand, would rather lose some money, low-cost transfer to meet some users who just need.
Of course, from the various behaviors of increasing the price to give priority to the car, in fact, it can be seen that the potential customer's pursuit of a model has reached a certain extent, so it can also be understood why it is known to be higher than the official guidance price, but also at the expense of spending a lot of money to start, and the reason is not it: "I like it very much!" But I don't want to go through a long waiting cycle, buy early and enjoy early. ”
To put it more bluntly: "Rich and willful ~ as long as the price is reasonable in mind, do not want to do unnecessary waiting, disguised price increase is not impossible...."..."
But what is more helpless is that this kind of completely personal behavior, can you control yourself, but can you control others? The phenomenon of speculation in the interests of the current is not uncommon, like every year Apple's new mobile phone release, there is always a group of people to get the new machine first, and then sell at a high price, not only some people pay for this kind of behavior, and even every year.
Can only explain, this is at most a kind of market behavior, if from the professor's point of view, really love some Internet celebrity models at all, the professor's advice to endure! First wait, in case the manufacturer's production capacity comes up, the money will not be spent in vain ~ And then, as a rational consumer, how can you get used to these bad sellers who disrupt the market order?
However, if the main engine factory is completely unaware of this behavior is impossible, but the control of such behavior is also very limited, the Great Wall has previously indicated its attitude towards the price increase, and is willing to stop the production line of the tank 300 for transformation and optimization to help digest the accumulation of a large number of orders.
The new energy "leader" Tesla is using a real-name system to open predetermined sales to the greatest extent to prevent buyers from reselling orders, but even so, the intensity of the crackdown is still extremely limited, it is difficult to control the personal behavior of such "fake owners", and various means of drilling loopholes emerge in an endless stream.
After all, the professor also said earlier that buying and scalping is at best a market behavior and has no direct relationship with the main engine factory.
In the face of disguised mark-ups, the nature of price increases in the traditional market is completely different, and it is more from the private transactions between buyers and sellers, which makes some bad sellers seek huge benefits.
Of course, although it is not undesirable to transfer orders, the premise of transferring orders should be to reduce losses, not for profit. It's just that buying and selling transactions is a willing process of willing to fight a wish, so the only way we can resist is to maintain our own rational consumption and maintain the order of the transaction to the greatest extent. So, do you think scalping orders are really desirable?