On February 21, the much-watched Changan UNI-V sedan fully opened pre-sale, launching 4 models, with a pre-sale range of 108,900 to 131,900 yuan. Together with the two SUVs of UNI-T and UNI-K, the "KTV" product matrix is formed.
The UNI series is Changan's high-end product series, and in 2021, the two models of UNI-T and UNI-K have created sales of 120,000+. Of course, compared with the monthly sales of bicycles exceeding 10,000 when UNI-T was first launched in 2020, the record has dropped a lot.
As we all know, independent brands are in a weak position in cars, but Changan's cars have been performing well, with Yidong selling more than 170,000 vehicles in 2021. The launch of UNI-K complements the sedan product line and adds an important weight to the UNI series in the competition with competitors.
At that time, the first model UNI-T was an absolute net red car when it was listed, and now that UNI-V has a new ark architecture, the overall strength has been significantly improved, can it become a new internet celebrity in the process of upgrading the products of its own brand cars?
Cut in with high performance and aim at the individual needs of young people
In the field of cars, the mainstream user group is pinched to death by the joint venture car, independent brands in addition to the ultra-low-cost models within 100,000, there are several breakthroughs in product upgrades: one is the hybrid model represented by BYD, the second is the 2.0T cross-level model represented by Geely, and the third is the coupe with high performance as the breakthrough, the representative work is Lynk & Co 03. The positioning of UNI-V is similar to that of Lynk & Co 03, and the common opponent is the Honda Civic.
Since it is positioned as a high-performance car, it must have hard power. The UNI-V is powered by the latest generation of Blue Whale NE1.5T engines with parameters of 138 kW and 300 N·m, which is not inferior even compared to the 2.0T engines on the competitors, and can output peak torque at 1500 rpm. Mated to a 7-speed wet dual-clutch transmission, for the first time a newly developed transient torque control technology is used. The maximum speed of the car can reach 205 kilometers, and the WLTC has a comprehensive fuel consumption of 6.2 liters per 100 kilometers.
It's the mules that the horses lead out for a walk. At the pre-sale conference, the manufacturer conducted on-site evaluation across the "two places and three spaces", and cooperated with Hainan and Chongqing Matjiang Test Sites and off-site to comprehensively demonstrate UNI-V's strong product strength far beyond the same level with a number of professional and rigorous test challenges.
In UNI-V's SUPER RACE track mode, media representatives participating in the live test scored an excellent score of 7.6 seconds. Not only can it be driven faster, but it can also brake, and in the 100-0 braking test, the measured score of UNI-V is 34.9 meters. In addition, in the elk test session that tested the handling and stability, the scene was easily passed at 76km/h, and it was obvious that the upper limit performance would be better.
Behind this is the new car-making concept of Changan Automobile's R&D 4.0 era - the Ark Architecture. As an evolving intelligent electrical and electronic architecture, the Ark architecture has the layout capability of high-end autonomous driving technology that constantly adapts to future environmental changes, and realizes the expansion of cutting-edge electrical and electronic equipment that is constantly upgraded.
In terms of safety, the "Ark Cage" body was selected as "China's Top Ten Body" last year, it has low center of gravity, high rigidity, lightweight and other characteristics, and the use of high-strength steel is more than 70%. At the same time, the newly designed four-wheel independent suspension system also integrates DTV dynamic torque vector control technology, which is more comfortable when cornering.
The value of the face is still online, and intelligence is an important plus
In terms of design, it has always been the strength of the UNI series, as early as the UNI-T listing, with the unique borderless design in the fuel car, the first impression is a concept car, or a "new species" of the new forces of car manufacturing, which has won the love of young people.
UNI-V continues this family-style design, and the use of a slip-back roof, coupled with the integrated taillights, hatchback tailgate, bilateral dual exhaust pipes and "unique in the same class" electric tail wing, further enhance the highly recognizable value of the UNI series.
In terms of body size, the length, width and height reached 4680/1838/1430 mm, the wheelbase reached 2750 mm, the curb weight was 1.4 tons, and its body length was between the Honda Civic and Lynk & Co 03, and the wheelbase was ahead of the competitors.
At the same time of high performance and high value, the Changan UNI series also has an important plus, that is, intelligence and networking, which laid the foundation on the first model UNI-T, and then UNI-K and the first car UNI-V are in the same vein. On the whole, it is to seize the needs of young personalized users.
Regarding intelligence and networking, there are two more prominent highlights in UNI-V: one is the first mass production of the entire industry equipped with APA6.0, and the other is the 540-degree high-definition panoramic imaging system.
In the pre-sale event, chang'an's Chongqing Matjiang Proving Ground engineers connected with Hainan Proving Ground engineers by telephone to challenge the difficult fishbone parking space through the APA6.0 remote intelligent parking system. Although thousands of miles away, the engineers of the Hainan Proving Ground used their mobile phones to remotely control and easily return the UNI-V in Chongqing perfectly.
UNI-V's APA6.0 remote intelligent parking system is the first mass production in the industry, with a number of "black technologies" such as remote intelligent parking, low-speed self-search parking, one-button autonomous parking outside the car, and low-speed emergency brake assist. This function is very practical, such as your car accidentally blocked others, or other reasons need to urgently move the car, at this time you do not have to go to the scene, just take out the mobile phone to solve, even if thousands of miles away there is no problem, is it cool?
The 540-degree high-definition panoramic image system can realize blind driving. In the on-site test, the UNI-V front and rear left and right visible glass are all pasted with thick occlusion, the car through the naked eye can not see the outside, the driver only through the 540-degree panoramic image function to identify roads and obstacles, and successfully passed the unilateral bridge, S bend and "V" shaped road and other levels, is it very dazzling?
In addition, UNI-V's high-end intelligent driver assistance system is also very powerful, and it performs well in tests that simulate real high-speed road lanes. In particular, the driver trigger lane change (UDLC) function is impressive, if you need to change lanes, you can issue lane change instructions through the turn signal lever, and the system automatically detects the adjacent lane space and surrounding road conditions, and calculates the lane change trajectory.
If you face a congested road section with large traffic when commuting to work on weekdays, Changan UNI-V Wisdom Recommendation Lane Change (IRLC) will combine radar, camera and other sensors to monitor the road environment in real time, with the road condition information provided by the online map, if it is judged that the adjacent lane is more smooth and fast, it will give the driver a lane change prompt.
Choosing to win in stability, the UNI series refuses to force high-end
In recent years, the high-end of independent brands is a hot spot, and first-line car companies have launched high-end brands, such as Lynk & Co, WEY and Xingtu, etc., but in addition to the deep red flag, others are not successful, and they have to lower the threshold or change their thinking to achieve differentiation.
At present, Lynk & Co has launched Lynk & Co 06 based on the BMA architecture in addition to the CMA super matrix. Weipai relies on coffee intelligence and hybrid technology, differentiated by technical differences.
In contrast, Changan's UNI series has been relatively low-key and pragmatic from the beginning, such as the price range of the first UNI-T is only 120,000-140,000 yuan, UNI-K is only 150,000-190,000, and the price of UNI-V is also very close to the people, the pre-price is only 108,900-13.19 million yuan, and it will be lowered according to the convention. This is more conservative, but it is also more secure.
As a sedan, UNI-V takes the route of personality and sports, but its goal is not to make a niche car, but to cut into the mass market. In the joint venture brand, Honda Civic/Type, Hyundai Fiesta, Ford Focus and other models are among the representatives, and among the independent brands are Lynk & Co 03, GAC Trumpchi Shadow Leopard, MG 6 and so on.
Relatively compared, in addition to high performance, Changan UNI-V is unique in design, and it is a plus in intelligence and networking, and it still has a great advantage in holding three cards in its hand. In addition, the UNI series is well separated from the main brand of Changan in terms of product tone, coupled with the gradual maturity of the core technology, there will be blue whale iDD hybrid technology in the future, and it is believed that the 100,000-150,000 yuan family car market monopolized by the joint venture brand will also have a certain impact.